Three Common Myths About MiniSites


I talk to a lot of people who have been told what I like to call “Minisite Myths” or general exaggerations about what to expect from a MiniSite. Now don’t get me wrong, I’m a big fan of MiniSites and know from experience that you can absolutely generate nice income from MiniSites…it’s how you get to the income that many of the myths come-into play.

So if you’re starting to develop domains in your portfolio, or if you’ve already been developing and don’t know why you’re sites aren’t making any money, one of these myths might have something to do with it.

  1. If You Build It They Will Come. I call this the “Field Of Dreams Myth” and I think it’s probably the most common one that I see when contacted by readers. There is this idea that if you put a 5-10 page website on one of your domains it will suddenly rank well and begin getting traffic and revenue. I’ve heard a number of people say to me, “I paid the developer $500 and the site doesn’t even make a dime after six months!” I ask them what they’ve done and they usually act surprised, as if the domain and the site were all it took. It takes more than just putting a MiniSite on your domain to make money, sure you can get lucky but expect to do more if you want to rank well and make money.
  2. You Can Use An Auto-Blog or Content Spinner To Rank Well. Gone are the days where you can just spin tons of articles or run an auto-blogging script or plugin to rank well. You can still find lots of articles online about how much money you can make putting your content on auto-pilot, many are outdated or simply lying in order to sell their service. You need high-quality unique content to create sites that will rank well over time.
  3. Having An Exact-Match Domain Will Guarantee First Page Placement On Google. Exact-Match domains can allow you to rank better in search engines but they won’t do it alone. If you’re trying to rank well for any somewhat competitive term you’ll have to get some real backlinks and social media mentions. Google is hip to most of the old techniques used to game the system, it’s no longer about tricking Google but instead creating long-term value. The major benefit an exact-match domain has is a typically high CTR and since CTR is part of Google’s ranking algorithm this could in turn improve your rank.

The moral of the story here is that many people thinking making money with MiniSites means just putting a MiniSite on your domain. The MiniSite itself is the foundation for your business. You need to get high-quality backlinks, create lasting partnerships and drive the business to hit your goals.

I like to think of it as if I’m opening a physical business out on some lone side-street in the middle of nowhere. This really is where your site starts, it usually won’t have any traffic, nobody knows it exists. If you started a physical business you wouldn’t just sit in your store and wonder why nobody knows about you, you’d get the word out! You would create relationships with the community, advertising in places your customer goes. Take the time to build the business, don’t just expect the business to profit simply because it exists.

Pro Domainer Sidenote: Of course if you have a domain name with a nice steady stream of type-in traffic (over 10,000 uniques/month) a MiniSite is all you need to make money. That being said, you’ve probably already been bringing in money parking, in most cases you’ll be able to significantly increase your revenue by creating a good site with Affiliate or Lead Generation offers. 

Do you know any other MiniSite Myths you’d like to debunk? Want to add to the conversation? Comment and let your voice be heard!

(Photo Credit)

{ 9 comments… add one }

  • Jesse March 28, 2012, 6:49 pm

    Excellent post Morgan, there really are no “get rich quick” methods that work for domain development no matter how fantastic your domain or site is (or how much you paid for that 12 page pdf that promises to teach you how to rank #1 in 30 days)

    • Morgan Linton March 29, 2012, 8:05 am

      Thanks Jesse! It’s so true, everyone wants something that makes them a lot of money with very little work…outside of playing the lottery I don’t think it’s possible 🙂

  • Prince Harry March 29, 2012, 7:11 am

    2 examples I would like to share with your readers Morgan, both whypark:

    1. Had a medium comp keyword term exact match domain .com that I put up 6-9 pages of good content on that after two months ranked page one and was moving up towards #1 until Google figured out the content wasnt mine but just cut and pasted from Wiki. Shows the power of .com and a couple of pages.

    2. Just put up a site, about a week ago, on a exact match keyword term low comp 700 searches a month, that was naturally ranking page 1 #6 with no content. I put up a minisite from whypark, or whatever theyre called now, and bang within a week its been bombed out from google.

    I honestly think with the ease of wordpress that the whypark option makes very little sense unless it used to test things in this way.


    • Morgan Linton March 29, 2012, 8:06 am

      Thanks for your feedback Anthony. Without good quality unique content it is hard to rank, I think that’s what you’ve shown here.

    • Jeff Matthews March 29, 2012, 9:19 am

       Quit bein cheap and pay $2-$5 for a non copied article.. It’s better than nothing

      • Prince Harry March 30, 2012, 1:52 am


        It was only to test the power of the exact match .com against what google rated as a medium competitive term. Also it showed me that Google does notice copied material.

  • George March 30, 2012, 7:40 am

    Hey Morgan,

    Thanks for the insight.  One of the big questions I have is how to properly build high quality backlinks.  It seems that there are many differing opinions out there about this… maybe an article by you would shed some light on it?

    Thanks again for the great article.

  • TheBoyWonder April 28, 2013, 8:19 pm

    I heard you need at least 800 words for each post now ah days that true? Im looking just to advertise might sites using ppc since it is a lot harder to rank with mini sites in 2013.

    • Morgan April 29, 2013, 10:42 am

      @TheBoyWonder – that is not true, it’s not about how long the article is, it’s about the quality of the content. That being said a bunch of 50 word articles probably won’t do you much good. What you really want is content that keeps users on the site and keeps them coming back.


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