Three concerns I have about moving from WordPress to Ghost

Ghost blogging platform

Last year I wrote about a cool new blogging platform called Ghost that I am thinking of moving this blog to. The more I learned about Ghost, the more serious I got about making the move.

So now, here we are, a new year and I’m still on WordPress. I’ll be honest, I have stage fright, and while I still really want to make the move because Ghost just looks so freaking amazing, there are a few things still holding me back.

Here’s what’s stopping me from moving from WordPress to Ghost:

  1. Potential losing 13+ years of SEO – I have been writing this blog for 13 years and while I know the move to Ghost is supposed to be pretty seamless. We all know things can and do go wrong in the SEO world all the time. I’m still consulting SEO experts but not many have experience moving from WordPress to Ghost given how new Ghost is and given how much traffic I get through search, losing that and having to rebuild 13 years of work would be, uh, really bad.
  2. Lack of phone support – right now Ghost only offers email support and while their support has been awesome at answering questions so far, it can take an hour or more to hear back from support. If something goes wrong and my blog is down this will be the longest hour of my life. What I really like about WPEngine, my current managing hosting provider is that I can call them and get someone on the phone almost immediately. Honestly I’d pay an extra $50/month for phone support at Ghost but it’s just not an option right now unfortunately.
  3. Limited 3rd party plugins – it’s no secret that WordPress has a massive ecosystem surrounding it. This makes sense because WordPress has been around while dinosaurs were still roaming the earth. Okay, not that long but it has been around for a while. Ghost is still relatively new so there just aren’t as many cool add-ons, at the same time, do I really need them, so much is built in? This one might not be as much of a deal-breaker for now.

So that’s where I’m at, still on the fence but continuing to do research. I feel incredibly lucky to have a blog that is continuing to go strong after so many years. I love my readers and am still in awe of how many amazing sponsors I have. The old saying, “if it’s not broken don’t fix it,” sticks in my mind, but this new cool shiny thing called Ghost is still top-of-mind.

What do you think I should do?

{ 4 comments… add one }

  • Asset domains January 9, 2021, 5:03 am

    Agree with you.

    You got the courage to try ghost, i used wp on many sites and can tell you can launch a site every 1 hour on wordpress, jooma you’ll pass hours to understand the logic, drupal not tested yet, ghost, the new trend, thanks to nodejs, and nodejs may replace php in future wp 😉 , so if all is working it’s okay, just keep updating the security plugins, and why complicate things if you use it only to publish articles ?? remove the not mandatory plugins , elementor is a try if you are looking to get a wow moment, but if you are fine with current theme just concentrate on publications.

    but I encourage you to continue explore ghost and don’t stop, look at the single page possibility, mixing it with react / angular… and don’t be afraid of loosing the seo stuf…

  • Masterofmydomains January 9, 2021, 6:25 pm

    If it ain’t broke, dont fix it.

  • Susan January 10, 2021, 7:29 am

    If it ain’t broke, don’t fix it. You have a really strong blog profile, while WordPress isn’t perfect, the WP ecosystem, and yes availability of plugins, works well for established SEO. The lack of true professionals who could assist in a potential switch is reason enough to pause. Plus imagine switching to Ghost only to have it wane after a few years due to lack of adoption in the broader blogging community, then what would you do? WordPress has a strong foothold in the Internet making it less likely to disappear.

    One could say I’m biased, I’m steeped in WP, but I actually ended up embracing WP after years of being a Drupal stalwart, realizing one had a strong future and one was questionable in long term adoption. IMO if you’re really passionate about Ghost, you should build out a tandem website/blog using it but keep this one steady.

    • Morgan January 10, 2021, 10:00 am

      Thanks Susan, really great advice and definitely feels the most aligned with what I’m thinking now. Good point about the potential for Ghost to wane over time, hard to know where it’s going to end up and it would be disappointing to have to switch back to Wordpress a few years down the road.


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