Three Essential Qualities I Look For In Expired Domains

I’m back from New York City after an incredible 30th Birthday party! What a blast and for those of you who are friends with me on Facebook you got to see some of the action as it progressed on Saturday night. Now I’m back in LA, watching James Bond (a zillion Bond movies just added to Netflix) and getting ready for my first full night’s sleep in…about a week!

While I was in New York I had the chance to talk with a bunch of friends who knew nothing about Domaining. The topic of expired domains definitely was a hot one as most of them initially said, “haven’t all the good domains been taken for years?” After explaining the expiry process and services like Snapnames and Go Daddy I definitely peaked their interest.

Usually the next question was, “what are the qualities that you look for in expired domains?”

Last week I wrote a post about How I Search For Expired Domains and today I thought it would make sense to provide a quick, short and sweet list of three critical qualities I look for in expired domains. When explaining this to friends I realized it was all about boiling these concepts down to a few key qualities rather than a never-ending list of things, which I can do as many of you know!

So here it is, the three essential qualities I look for in expired domains:

  1. .COM – Go big or go home right? I’m really only buying .com this year, everyone I told this to completely understood. Domainer or not you know that .com is where it’s at.
  2. Short and easy to remember. At the end of the day I want to buy a domain that can be turned into a brand. If the domain name is six words long and has numbers and dashes in it I’d find it unlikely that anyone would remember it.
  3. Popular keywords. No matter how great you think a domain sounds if nobody is searching for it you might not have a market, popular keywords in the domain are essential.

These are my top three, feel free to comment and share yours below!

{ 2 comments… add one }

  • RH April 18, 2011, 11:26 pm

    I don’t disagree with anything you said. I do think its hard to get 2 and 3 in the same name all the time. Either you get a short, easy to remember name that is five or six letters long or you get a domain that has a popular keyword in the name.

  • Mars Davis April 21, 2011, 10:42 am


    I agree that (dot)com is currently the best for resale. I explain to my non-techie friends that (dot)com’s are like the “original” ELVIS. We would pay good money to go see an “Original” Artist like Elvis.

    However, we would not pay the same kind of money to see an ELVIS Impersonator concert. Even though the impersonator concert may be just as good as the original… its still not the ORIGINAL.

    Similarly, the (dot)net’s & (dot)org’s are similar to the ELVIS impersonators. Technically, the impersonators (.net’s &.org’s, and all other TLDs) provide the same opportunity to develop a website as a (dot)com, however, they still don’t have the rock-star credibility that a (dot)com has with the general public. Cheers, Mars


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