Three Reasons Your MiniSite is NOT Making Money

If 2009 was not the year of the MiniSite then 2010 most certainly will be. The Domaining world has made a big shift from buying and selling domains to buying and developing domains. This has been very interesting for me since I have focused on development since I started in the industry. Over the last two years I’ve learned some phenomenal techniques for monetizing domains as well as some great learning experiences on what doesn’t work.

With development, it’s all about setting-up a system. While every site you design should be different, you should continue to incorporate elements from successful sites into future projects. However, most people forget to look at their failed sites, the development projects that didn’t work-out as they expected. You can learn a lot more from your failures than your success (at least I have) so you’ll want to start paying attention to what might be holding-back your monetization efforts.

Since everyone is obsessed with monetizing their domains (and with good reason!) I thought now would be a good time for me to share three things I’ve found can hurt your efforts:

  1. Low-Quality or Duplicate Content – Content is king and having fresh, unique, relevant content is essential if you want to rank well in search engines. Don’t worry about updating every day or even every week, just focus on getting at least one page of well-written, search engine optimized content. If you are using an article that is already published somewhere online it doesn’t matter how great it may be…Google is going to ding you for duplicate content. This is where I made I made the most mistakes back in 2007 and once I bit the bullet and started paying for good high-quality content my world has never been the same!
  2. Selling Products That Are Not Relevant To Your Visitors – Do you know your visitor? You should! In fact you should know what your visitor would like to buy if you’re planning on making money from affiliate products. Initially I thought I could just throw anything on a site and it would sell. You need to be very targeted and make sure you put exactly the kind of products that your target customer is looking for.
  3. Using A Link-Generation Service – Stay as far-away as you can from services that promise to bring your site traffic or backlinks. Oftentimes these programs will almost immediately blacklist your site in Google. It may seem like the easy way to build-up traffic but in the end it could do much more harm than good.

As always I love to hear from you! Please feel free to share three things you’ve learned to avoid when building a successful MiniSite.

Want some samples of sites my company has built? Just check-out the company homepage for a list of some of our properties!

{ 10 comments… add one }

  • Jake January 5, 2010, 5:43 pm

    Nice post, Morgan.

    I have a question though. Where do you get your content?
    I’ve had trouble finding quality/ cost effective writers…

    • Morgan January 5, 2010, 8:21 pm

      I have an AWESOME content writer – I’m sure she would be happy to write articles for others – just send me an email.

  • Pugmaster January 5, 2010, 7:59 pm

    I don’t sell domains. I don’t develop domains. I just monetize them ande make a great living. The first two are not necessary if you know what you are doing.

    Why waste time developing if you don’t have to? There are smarter ways, though you may not believe me.

    • Morgan January 5, 2010, 8:20 pm

      Thanks for the comment @Pugmaster – I’m officially intrigued…can you explain a bit more how you monetize domains without developing? I’m always interested in learning new techniques as are my readers šŸ™‚

  • Ed January 5, 2010, 8:12 pm

    @Jake – i’m developing a geo website and am finding it quite a challenge to get some unique contents as well. at this stage i’m considering on a hiring a blogger.

  • PPC Ian January 5, 2010, 10:15 pm

    Another awesome post. Would be curious about your link strategy overall. In terms of #3, what are some great alternatives you have developed for getting inbound links? How much emphasis do you place on inbound links? Do you have any minisites that have minimal inbound links but still rank and get traffic? One of my greatest challenges as I manage more and more sites is developing an inbound link strategy for each of them.
    All the best,
    PS – I am very interested Pugmaster in learning more about your strategy as well!

  • Ron January 8, 2010, 5:18 am

    Hello Morgan,

    Congrats on your new domaining TV show. I have been following you for a long time and I am very excited about this TV show. I read, download, watch and basically consume everything I can about domaining. I was going to get that satellite radio, but could not find any definite domaining station or any programming that was about internet marketing. Anyway, I have been at this for 3 years almost fulltime and have not been able to make more than pennies a day, however I will never give up. I would like to know how to not miss this TV show. Where do I see it? Will you have it on the net? And what channel / domain name?
    Keep up the good work!

    P.S. Pugmaster should be a guest speaker, I am very interested in what he has to say.

    • Morgan January 10, 2010, 3:42 pm

      Thanks @Ron – I appreciate the kind words! The first six episodes will be available online via my site –

      Feel free to send me and email – I’m happy to consult with you and help grow your business!

  • Jimmy Tang January 20, 2010, 12:32 am

    Hey Morgan,

    Great post. Who or how do you create backlinks if you suggest not to outsource it?



    P.S. I’m waiting for Pugmaster response as well šŸ™‚

    • Morgan January 20, 2010, 4:52 pm

      Thanks for the comment @Jimmy – shoot me an email at and I’m happy to assist!


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