To anyone trying to sell all the .APP domains they just bought…good luck

So I have been contacted by a handful of people since I started writing about .APP, all have registered a long list of .APP names, and they’re looking to sell. As you guys probably know by now, I’m a nice guy (or at least I try to be) so I respond and take a look at the lists, maybe there’s one I want to buy?

Last week a saw a list with a ton of solid one-word .APP domains, many of them would be six or seven figures in .COM. But in .APP – who knows?

The reality is that there are always going to be people who buy a ton of domains when a new gTLD is launched, I’m yet to hear a story about someone who made a fortune using this strategy. It’s also why I registered only three .APP names and I might buy another two or three, but that’s it. As far as I know every single .APP domain is a liability, not an asset, the only real assets I know of in the domain name world are .COM.

I think sometime people see me writing about .APP but don’t read my articles, they think that I’m a huge fan of Domainers investing in them, when, if you read what I write, I say the opposite.

That being said, I do think .APP will be interesting to end-users, so I’d say you have a better chance of flipping your solid one-word .APP domain that the same name in something like .HOLDINGS, but how long you’d have to wait to make the sale and how much it would actually sell for really is a mystery.

What I do know is that trying to sell a huge portfolio of .APP names is going to be tough, especially with the high renewal fees. If you did buy a big portfolio of .APP names this year is probably going to be pretty darn stressful as you contact every domain broker you can think of to try to get them to sell names for you.

So while I commend people for taking risks, I would also challenge anyone that calls .APP domains an investment or an asset because there’s no proof that they are. It is incredibly clear that .COM domain names are a real asset, I don’t think anyone is going to challenge that, but don’t trick yourself into thinking that you’re sitting on a goldmine if you “lucked out” and registered a bunch of .APP domains before anyone else.

The hard truth is there’s a greater chance that your big portfolio of .APP names is going to cost you more money than it makes you.

What do you think? Am I being too harsh here? Comment and let your voice be heard!

{ 9 comments… add one }

  • Snoopy May 16, 2018, 2:07 am

    The extension with be the next new tld disaster. That is a near certainty because over time they have all been disasters, starting with .tv and .biz, through .asia and .mobi and more recently on to .xyz and .club. It always ends in tears.

  • Mark Thorpe May 16, 2018, 5:21 am

    I only bought a handful of .app domains as well, best one being

    • Jay November 19, 2018, 9:24 pm

      Morgan isn’t the all knowing…I also bought a few extremely strong (from a practical use standpoint) and just got 5k for a .app few weeks ago… is ok but unlikely to be sought after unfortunately.. had you landed VALUE, different story…but I am in the industry and was lucky enough to do some extremely early Pre-registrations on them… FOODTRUCK.APP netted me 5k in 4 months but in reality I likely could have gotten 10x that had I sat on it a few years..stick with it.. I have some service related single word .app domains as well..words that are useful in a future app development of luck man..

  • Matt Holmes May 16, 2018, 11:36 am

    Agreed! My portfolio of .coms cost me money the first few years I got into domianing. But of course, now I just look at that as financing the learning curve.

  • ss May 16, 2018, 3:11 pm

    as an end user, i’d rather develop a trademarkable with a nice suffix like -ed, -able, -ing, -ify, -less, etc

  • Vivek May 20, 2018, 10:54 am

    I have two domain names for sale . and
    If you are interested please contact me

  • Jay November 19, 2018, 9:18 pm

    Good call, Morgan…I had my .app listed for all of 4 months and got 5k for it…and in reality I was dumb to accept that..… had I been patient or in a better financial situation, that’s a 50k domain in a couple years if the industry keeps trending.. You’re clueless

  • jake November 29, 2018, 6:40 pm

    where did you sell that domain (

  • Jonas Bella December 7, 2018, 6:42 pm

    Most of the top premiere domain marketplaces, such as Sedo and Afternic, do not list domains with .app extension. New statistics shows that .app extension domains are the most registered next to .com domains. The reason why the .app domains are omitted in the main TDL list is puzzling. When you do a keyword search of available domains the .app domains don’t show.
    Do you guys know the reason? Is there any domain market place that actively list and promote .app extension domains?


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