It’s a saying that I live by, “Businesses don’t do business with businesses, people do business with people.” This applies to just about any business as does the title of my post. Being a good businessperson also usually means you have to be a good salesperson. Even if you’re the CEO, sales should be in your blood, or if not you should at least be working to hone your skills.
I see this come up a lot with new Domain Investors in particular when it comes to end-user sales. Most of the domain sales I make are to end-users, I used to do the outreach myself now my team does it. What I’ve noticed over the years is that many of the big deals require getting on the phone with the person and in some cases meeting them in person. It all goes back to the whole people doing business with people idea.
It always surprises me when I get an email from a new Domainer who says, “I know the perfect company to buy my domain and I keep emailing them but I’m not hearing anything back.” Many of my biggest deals have started out the same way and it’s taken picking up the phone and making a call to a real person to close the deal.
Here’s the thing, email has gotten out of control for just about all of us. It has also become harder to tell what is spam and what is a real email from a real person. A company may want to buy your domain but your email to info@company_name.com ends-up going to the completely wrong person, who also happens to get a zillion other emails every single day.
If you pick up the phone and ask the receptionist a very simple question, “Who should I talk to about domain names within your organization?” you might be surprised to find yourself being transfered to, drumroll please, the right person! If you’re too afraid to hop on the phone though you’ll never reach that person, instead you’ll reach the person who works for the person who works for them via a general email box and your message will be discarded as one of the many sales letters they get about anything from SEO to saving money on heating costs.
So don’t be afraid, pick up the phone and make it happen, the big deals are out there but it’s the real salespeople that will land them.