Too often people confuse domain age with domain value


One of the biggest mistakes I made when I was first getting started in Domaining was putting too much emphasis on the age of a domain name. I can remember finding domains for the late 90’s that were dropping, picking them up for $100 or less and thinking that I was building an incredibly strong portfolio.

As time went by I learned the hard way that there are lots of crappy domains that were registered in the late 90’s, and have been dropped, picked up, dropped again, and again. In reality these really aren’t “aged” domains at all, and I thought Theo from DomainGang made a good point in a comment string that I saw recently but now can’t remember the post. If Theo’s reading this, or someone who read that post feel free to include it in the comment section below.

It’s important to remember that when you’re investing in a domain name, you’re buying something that you want to be interesting to an end-user, not a Domainer. End-users are interested in the domain itself, they aren’t concerned with how old the domain is. Also, a domain from the 90’s that has dropped multiple times and you’re picking up now is probably just a really bad domain…in most cases.

That being said, yes – from time to time a real gem does drop, but you’re not getting it for $100. What I’m talking about in this post is that 23 year-old domain that you snagged for $60 that you think is going to be worth a fortune, only the domain is, “but it’s an aged domain!” you say.

Just to emphasize my point, here’s some “aged” domains dropping right now – all are 20+ years old.


Let’s look at, it was originally registered in 1998. So you might say, wow – a two-word .COM from 1998 with no bids, jackpot! In fact, as you can see, this whole list has no bids, you can buy them all and with little competition…why? Because they’re junk, and while you could get lucky some day and sell one of them to an end-user, the reality is you’ll waste your money buying names like these just because they are old.

So let’s put the whole idea of a domain being valuable because it’s old, that’s just not true. It is true that there are a lot of really valuable domain names that were registered a long time ago. Just don’t get these two statements confused or you’ll end up with a portfolio full of old junky domains.

{ 18 comments… add one }

  • John January 2, 2019, 12:44 pm

    It’s literally all in people’s minds.

  • Snoopy January 2, 2019, 12:59 pm

    Not all old domains are great but all great domains are old.

    • John January 2, 2019, 7:48 pm

      Yeah, that’ll be a no, as in the opposite of the point here.

  • Ethan January 2, 2019, 6:22 pm

    The “age” thing is but an illusion to me. In my opinion, the quality of a domain is determined by the commercial potential of its word or the combination of its words/letters. Gems like,,,, etc would still be gems even if they were hand registered yesterday.

    • John January 2, 2019, 7:50 pm

      • Ethan January 2, 2019, 7:56 pm

        I guess you are referring to “”. is a gem, that’s for sure. And I personally think looks better than There is no contradiction, as far as I can see.

        • John January 2, 2019, 9:54 pm

          Okay, fair enough.

    • Snoopy January 2, 2019, 8:25 pm

      “Gems like,,,, etc would still be gems even if they were hand registered yesterday.”


      They weren’t hand registered yesterday, and no good names were “hand registered yesterday” since about 1999. That is why there is such a strong correlation between age and value.

      • John January 2, 2019, 9:56 pm

        Snoopy, you are a rabid barking dog sometimes. And you’re wrong.

      • Ethan January 2, 2019, 10:19 pm

        Please note that what I said is “even if they were”.

        • John January 3, 2019, 2:41 am

          LIke you don’t know I’m talking about the second part?

          • Ethan January 3, 2019, 3:24 am

            I was replying to Snoopy.

          • John January 3, 2019, 11:12 am

            LOL, so was I.

      • Mark Thorpe January 3, 2019, 7:01 am

        You’re right Snoopy.

        • John January 3, 2019, 11:11 am

          LOL, no he’s wrong.

  • Bob Parry January 3, 2019, 1:23 am

    Yes, I do notice so many old junky domains being dropped over the years which are best avoided!!
    Only invest in real quality .com domains (mainly two words) that could give a big appeal to end users not just domainers (see few examples at Domains Feast via Twitter). Happy New Year!

    • John January 3, 2019, 2:45 am

      Sorry Bob, the domain thought police will have to re-educate you about how only one word domains or less can be considered special and very valuable. You must report to your local indoctrination center within 24 hours.

    • John January 3, 2019, 2:53 am

      I have just looked at your Twitter page, however. You may hate me, but I’m sometimes the only person willing to tell someone the truth that everyone can see. I’m doing you a service that others normally won’t do. Others either won’t give you the time or don’t want the potential backlash, but your domains are among the worst. They will only burn a hole in your budget and waste time. You need to start over and learn what domains really are “quality” and valuable.

      Some day you may realize I just did you a favor and kindness that others won’t do, despite how unpleasant it may be.


Leave a Comment