.TOP is the #1 new gTLD when it comes to registrations…but does that make it the least valuable?

In case you haven’t been following along, .XYZ was the most-registered new gTLD for quite a while there until .TOP came and overtook them, now .LOAN is coming close to taking the #2 spot. Here’s the top five new gTLDs based on registrations according to nTLD stats:

top-new-gtlds(Source – nTLDStats.com)

As you can see .TOP, .XYZ and .LOAN are getting pretty darn close when it comes to registrations…but all of them are losing registrations vs .CLUB and .WIN who are sitting in the #4 and #5 spot and growing.

For a long time new gTLDs have bragged about registrations but when I look at the numbers here and see .TOP in the #1 spot…I actually think, hmmmm – to me it looks like .TOP is probably the least valuable new gTLD. I’m not seeing .TOP domains everywhere, in fact I don’t think I’ve ever seen one, and they’re losing over 17,000 registrations which means it sure isn’t growing, so it begs the question:

Is the new gTLD with the most registrations the most or least valuable? I’d say it’s the least valuable since it’s clear .TOP is not taking off like a rocket, there are just a bunch of people hoarding the names, not tons of businesses using them.

What do you think? Comment and let your voice be heard!

{ 10 comments… add one }

  • Snoopy October 17, 2017, 9:12 pm

    It is now whoever can decline the slowest.

    .Loan’s implosion begins early next year.

  • Paul McMenamy October 18, 2017, 1:24 am

    This is a very interesting question! Last year .top had about 3.5m registrations, so definitely on the decline (like most new gTLD’s). And in theory, the extension ending should add value to the domain name i.e. it is saying “we are top” for this product/service etc.
    Several of my clients have actually registered appropriate .top names for future campaigns with redirects to the appropriate landing page on their main website. Others have bought as a defensive strategy (as have some of the major global players like Chanel).
    I think .top should stabilise over time and once there is a critical mass of usage that it could be seen as a viable option. BTW I have about 100 registered, whittled down from 200, and I will be keeping these/leasing to clients.

  • Reality October 18, 2017, 1:48 am

    Almost all the spam that hits our corporate mail server (and there’s a lot) is from .top, .loan and .xyz domains. Interestingly, the .loan domains are mostly in the format of gibberish LLLLLL.loan

  • Frank Mueller October 18, 2017, 2:21 am

    if any new TLD is a top domain extension
    then obviously .top is

    who doesn’t want to be TOP?

  • Michael October 18, 2017, 3:55 am

    The only new gTLD that is on top is .JOBS!
    The list goes on forever!

    Top .top is probably the worse new gTLD ever! Morgan is right!

  • Suresh Raghavan October 18, 2017, 4:58 am

    Yep .jobs has been around longer, introduced maybe 4 years ago.
    If anyone had followed the path of .jobs registry, you would have realized what was coming. .jobs had a strict end user only policy, not for domainers. Way too many restrictions but used by a good number of companies. Clearly not promoted enough by the registry to call it a runaway success by any means. Also, its a very niche application and that is exactly the role for many of these ngtlds or atleast thats their best possibility if everything else works well (meaning if the registry does a superb job).

  • Andy Brier October 18, 2017, 5:22 am

    .TOP had 1,919,730 domains in its zonefile yesterday behind .XYZ (2,287,660) and .LOAN (2,158,638). Most of the difference in numbers for .TOP are deleting domains which dropped out of the zone some weeks ago. However it is still adding fresh registrations at a decent rate (as in domains not seen before for that TLD) with 8,279 just for yesterday alone. .XYZ is also growing again with 4,234 new to zone (fresh) registrations for the same day. Both TLDs have an average of over 1000+ net change in their zonesize over the past 7 days. Both have suffered large drops since the summer but have since stabilized.

    As for adoption Alexa is a relatively poor guide but can give some indication. .XYZ has 2,695 sites in the top 1M out of 2,287,664. That’s 1 domain in the Alexa top 1M for every 849 domains in its zone file. .TOP has 1,095 in the Alexa 1M out of 1,919,730. That’s 1 domain in the Alexa 1M per 1,753 domains in its zone.

    In contrast .COM has about 500,000 in the top 1M which is 1 domain per 277 registered. .CLUB has 2,161 in the top 1M which is 1 domain per 467 registered, not that far away from .com and comparable to cctlds such as .UK. Pretty good for just over three years of availability.

  • JZ October 18, 2017, 6:25 am

    i call these kinds of new gtlds dollar store garbage. they practically give it away because, well…its worthless.

  • Hawks October 18, 2017, 7:54 am

    I look at the list and see $10 million wasted. What a waste.

  • Joe October 18, 2017, 2:33 pm

    When I see in uniregistry.com a domain of numbers many times occur that is only registered. TOP and the. . COM, not registered, in china they like the Top as the Win, the latest news that I remember reading from the Chinese market gTDL the favorite extensions were xyz, club, shop, top, win, vip.


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