One of the challenges brands have faced in a world with a lot more options than .COM, .NET and .ORG is protecting their Trademarks across multiple TLDs. This week, .CLUB, one of the leaders in the new gTLD space came out with a new service that will be music to many company’s ears.
The .CLUB TRADEMARK SENTRY Unlimited Name Blocking Service protects your trademark from appearing in any portion of a domain with the popular .CLUB extension – literally covering trillions of permutations of your qualified trademark. Blocked at the Registry level, protected names show up as “unavailable” through any registrar’s domain search.(Source – TrademarkSentry.club)
Just to break down what this means, let’s walk through an example. Suppose I have a Trademark on “Apparel Insights” which I actually do 🙂 With this service I could prevent anyone from not just registering ApparelInsights.club but also domains like FindApparelInsights.club, or MyApparelInsights.club.
For large companies that are constantly having to police their brand this does all the police work for them automatically which in the end will likely save a small fortune in time and legal fees.
I’ve said before that .CLUB has really raised the bar…and, well, they seem to keep raising it. Hats off to Jeff, Colin and the whole team over at .CLUB. If you’re interested in learning more about this service they have a website dedicated to it at TrademarkSentry.club.