Trying to redirect domain names to improve your SEO? Not on Google’s watch


There’s been a rumor in the SEO world that might have been true some time ago, but it certainly isn’t true any more, and Google has actually come out publicly to crush the myth once and for all.

The SEO trick was recently brought up on Reddit, here’s the thread:


Is it just me or does this sound like pretty sketchy advice coming from an SEO consultant? Also, anytime someone tells you that this is what everyone’s doing…take it with a grain of salt. It’s probably not actually what “everyone” is doing but what the person talking to you wants you to think that everyone is doing.

Well, John Mueller from Google actually jumped in to respond and clear up any confusion.

The 301 basically makes the main site canonical, meaning the links go directly there — you might as well skip the detour, it’s just as obvious to the algorithms & spam team. (Source – SEO Roundtable) shared a number of articles they’ve written on this topic in the past, for those who want to do a little deeper dive, read this.

So while there’s still a lot of debates about the role domain names play when it comes to SEO, I think it’s safe to say the case is closed on this one.

{ 6 comments… add one }

  • John March 5, 2019, 4:47 am

    I’m not even an expert and I’m surprised anyone would think they could game the beast with a 301.

  • Mark Thorpe March 5, 2019, 5:35 am

    I usually only 301 domains that are not for sale or i am not developing. Rest of the domains are 302, because i change things up sometimes.

    • Mark Thorpe March 5, 2019, 12:55 pm

      The majority of my forwarded domains are 302 redirects.

  • John March 5, 2019, 6:02 am

    I 302 almost all domains that I forward, which are many, because I may want to use them for something else and do not want the society harming Google monopoly thinking it’s meant to be permanent. I only 301 very rarely when I really mean it to be permanent, and I always 301 www to non-www for hosted domains.

  • don March 5, 2019, 6:21 am

    Do you believe all the propaganda that Google distributes? Have you ever done a single variable test on the impact of doing a 301 redirect?

    301 redirects, if used correctly can benefit your rankings.

  • Morgan March 5, 2019, 10:49 pm

    @don – fair point, I definitely haven’t done any testing myself since I’m no SEO expert. Interested to hear your perspective here, any tips you’d be open to sharing?


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