.TV – Don’t Call It A Comeback, It’s Been Here For Years


I don’t think I’ve done a single post on my blog yet this year about .TV, and honestly, that’s a shame because they have been rocking it, big time. I have been a believer in .TV for years now but the initial premium pricing turned off many investors and end-users, and Internet TV hadn’t really taken off yet.

Now 100% of what we watch at home is through either Roku or Boxee and we haven’t paid a dime to the cable company for over two years now. No commercials, lots of content, and lots of .TV names showing up in the mix.

Roku has something called the “Channel Store” where you can access all of the streaming channels. Of course Netflix, Hulu, and Amazon’s are the ones we use most-frequently, but there are some other great channels that have a good following, and they’re building their brands on .TV.

Channels like Blip.tv, iFood.tv, Recipe.tv and many more are growing and attracting new visitors every day as more and more people ditch the cable companies and go digital.

When we first made the move, many of my friends said, “Well what about sports!?” I am not a huge sports fan but do follow Basketball, I subscribe to NBA League Pass which gives me every game on the planet. If you’re a football fan you’re out of luck but I’ve never been an avid follower of the sport so this isn’t a big deal for me.

As for television shows Hulu gives you just about every show you could want (we don’t watch a ton of TV so it really is more than we would need) and between Netflix and Amazon you can get New Releases and tons of great free movies and TV shows. There are lots of great news channels like WSJ Live and NBCNews.

The real different is life without commercials (except in the case of Hulu) and everything on demand. Honestly the concept of a DVR sounds incredibly old school to me. Why would I want to select what I want to record, make sure I have enough space, etc. when I could just have everything I would ever want to watch. Oh and did I mention my bill went from over $200/month for Cable TV (we have setups in three different rooms) down to $18/month.

My point is, streaming is in, and growing fast, it’s cheaper and the content is better and we probably see less than 10 minutes of commercials a week which is pure heaven. New channels are appearing every week and .TV seems to be a very common choice. Couple this with the fact that Mark Cuban and Ryan Seacrest are launching a new network and building their brand on .TV and you can see while I’m bullish about the space.

So hats off to .TV, there is clearly a growing trend here and I think the one-word .TV space has a ton of potential. Trend domain plays are a risk, but if the trend is growing, there can be some big rewards. While my focus is still .COM I have been buying some one-word .TVs and I don’t think I’ve given .TV it’s moment in the sun which it most certainly deserves after a great 2012.

What do you think? Is .TV going to grow with video streaming or is this another .MOBI in the making? Comment and let your voice be heard!

(Photo Credit | Chart Credit)

{ 13 comments… add one }

  • owen frager June 29, 2012, 9:37 pm

    Must see B.TV is the place where you can join the parties in Ibiza or any club around the word

  • owen frager June 29, 2012, 9:39 pm

    sorry they advertise b.tv but the url is http://www.be-at.tv/

  • Ezequiel June 29, 2012, 9:50 pm

    Well, mobi doesn’t mean squat. Does someone call “mobi” to their cellphones? On the other hand TV is a strong acronym term ingrained in the culture for years, even in different languages.

  • Leonard Britt June 29, 2012, 10:59 pm

    I have noticed more usage of .TV by TV channels, TV programs and infomercials on TV in the last couple years. Is that because I have an interest in the space? Perhaps and I’ll admit often I see the brand “keyword TV” but the domain being used is keywordTV.com or KeywordTV.some other TLD. I have not yet noticed a meaningful pickup in demand for .TV domains by end users. Certainly with .TV, branding is the focal point whereas with .COM one often talks about type-in traffic and SEO. So .TV domain keywords need to be short and targeted – not necessarily limited to one-word but short is key to branding and I believe SEDO’s sales report even point out that the most common domain sale character length on their platform (not necessarily .TV is in the 4-13 character range.

  • windy city June 30, 2012, 2:10 am

    You kinda nailed it with the ROKU technology. I am an avid investor in .tv domaining (among other ccTLD as well as .com, of course) and have noticed a preponderance in the extension’s domain names on the li’l box. I’ve also witnessed the spike in .tv sales and and the seeming fact that it has yet to slow down.

    Happy about that since I do have a modest portfolio of domain names in the extension. It also is apparent that the younger users of the internet have no qualms about using this formidable two letter brand extension as the older dot com aficionados may appear to have. Just a change in direction and long overdue but I guess the premium price quandary threw a monkey wrench in its progress.

    No reason in the global cyberspace community why the “phenomenon” should slow down as the two letters itself has been branded since the 1950’s. It just may be that 21st century technology is helping in giving it the push it so richly deserves. Till today the children and grandchildren STILL refer to the term “TV”. It may now be going through a transition in usage in the tv/internet/mobile convergence.

  • Linda Johansen June 30, 2012, 2:16 am

    In europe big companies are selling something called “Channel Package” where custommers can create their own Channelpack.

  • Ronnie June 30, 2012, 3:14 am

    I’ve been buying .tv’s for around 5 years now so have witnessed the growth which has now resulted in a active enduser market for quality one word .tv’s

    Its incredibly difficult now to buy a one word, brandable .tv’s where as a few years ago there was much more options for little money.

    It does seem that .tv is much more popular in europe compared to USA which can be seen in number of large european sites using .tv’s plus number of very decent sales for French, Spanish & German .tv’s

  • donnied June 30, 2012, 3:27 am

    In Europe .tv is very well know and recognized and there are many active and famous .tv website.

  • Morgan June 30, 2012, 1:51 pm

    Great comments everyone! Appreciate all the feedback, it is exciting to see this TLD take-off!

    @Windy City – awesome comment, couldn’t agree more!

  • adrian keys June 30, 2012, 4:15 pm

    The problem still remains with the high registration cost and the renewal fees especially with any kind of sizeable portfolio and the fact that we still have not seen any “out of the park” sale on the extension.

    I think too not having established itself firmly as an extension of choice, the coming gtld avalanche will add much noise and drown any creeping momentum.

  • phil campbell July 2, 2012, 12:20 pm

    i’m really excited about the explosion of .tv because it makes ‘sense’ for the masses to understand that a .tv domain will more than likely have some kind of streaming/video stream action on it. i’ve been building up empty spaces in the uk and turning them into social media studios and am lucky to be working with watch.tv as an advocate as i do this as well. so i’m all in for .tv 😉

  • Ezequiel July 5, 2012, 11:16 pm

    Hey Morgan, do you have any specific resources to research .TV? Are the premium ones worth the investment?

  • Michael July 6, 2012, 11:52 am

    Confirmed. We have also experienced increased interest in .TV in 2012 over 2011. HOTROD.TV, GRILLIN.TV, NITRO.TV, BIGDOG.TV etc. Offshore interest in our .TV very active as well.


Leave a Comment