Two of My Latest Development Projects Revealed!

As you know I’ve always been focused on turning my domains into revenue generating machines vs. selling them. I have trouble parting with my domains as I hate selling anything that is making me a consistent income each month. Currently I have just about 130 of the domains in my portfolio built-out into revenue-generating sites.

I learn new things about how to tune my sites almost every day as I now have a good swath of analytics and click-through data. When I develop a content site I try to make sure I am always thinking of what information the visitor is looking for. With product domains I have a laser-targeted view of what the visitor is looking for – more precise based on how specific the keywords are.

In the case of which I purchased at TRAFFIC in Las Vegas I know exactly what my target visitor is looking for – USB Memory Sticks. This is one of the things I really loved about this domain – it describes exactly what the visitor wants so I know what products to sell! I was able to quickly develop this into a product site – the whole project took a Sunday afternoon and there will definitely be more revisions and of course more products added in the future.

There are two main goals I have when designing a site like this:

  1. Make the site optimized for search – having an exact-match domain like this is a BIG win but on-page optimizations are essential to rank well in a category as large as this.
  2. Provide a simple way to monetize the traffic – in this case since I know exactly what my visitors are looking for – I give them exactly that – USB Memory Sticks that they can buy right-away. I am selling these through Amazon but have also included some Google Adsense to pick-up a bit of PPC business that might be there.

It’s still too early to see how much type-in traffic this domain has but with 135,000 exact match searches in Google for “USB Memory Stick” there is a big market here and I own the category with this domain! You will see the format of this site change over time as I tune my sites to ensure I am monetizing the traffic as efficiently as possible.

The next site I recently finished is – a site in one of the hottest markets online right now – debt! At Affiliate summit and Affiliate Convention I paid careful attention to where the best opportunities were for affiliates. Credit, Debt, Taxes, Insurance are areas that are on fire at the moment with lots of opportunities for affiliates and lead gen partners.

You will notice I am using WordPress for this site. I only use WordPress on sites I plan to update on a regular basis – in this case I will be updating weekly. I have three forms of monetization right now and am adding a fourth this weekend. I can monetize my traffic through:

  1. Affiliate Ads – I am using ads from Commission Junction on the far right-hand side
  2. Google Adsense – Debt/Credit is a high-paying category – these are very lucrative clicks
  3. Lead Generation – I am doing lead generation through my contact form as well as ads on the site
  4. (Coming Soon!) ClickBank Products – There are some great ClickBank products related to debt/credit – I am currently going through them now as I only want products I stand behind on my sites!

So you might be saying…well that all sounds fine and dandy but you’re building on a .ME – are you crazy? I am no crazier than my good buddy Bruce Marler who has shown quite clearly that .ME can be used quite effectively to promote sites in the US. Once again – that exact match domain is KEY!

I will continue to update my readers as always on my latest development projects. Of course I invite comments, questions, criticisms, etc. Also please feel free to share some of your latest projects with the group!

Happy Saturday and stay-tuned tomorrow for SEO Sunday!

{ 31 comments… add one }

  • blake March 6, 2010, 9:45 pm

    Thanks, for the blog post Morgan.

  • Morgan March 6, 2010, 10:02 pm

    Thanks @blake for the positive comment! πŸ™‚

  • Happy March 6, 2010, 10:31 pm

    Very useful and encouraging article, Morgan. And the sites look great. Did you use some kind of plugins to pull the amazon products on the usbmemorystick site? Also, looking forward to your post on .de extensions. Thanks!

  • Domain March 6, 2010, 10:32 pm

    “It’s still too early to see how much type-in traffic this domain has ”

    Shouldn’t you know how many people type-in the domain name within 24 hours of changing the DNS – assuming you didn’t have it parked before?

    • Morgan March 7, 2010, 7:42 am

      Since I just bought it I really need more than a few days of data. After I have a month of clean data I’ll know exactly how much type-in the domain gets on a average daily basis

  • Edgar March 7, 2010, 1:36 am

    Great websites considering that it’s all done on one Sunday afternoon! I also am developing a .me (and a .org) website and their rank in Alexa has improved considerably in the past month . Please do post the progress of these websites as it is always a pleasure to read your articles.

  • Bruce Marler March 7, 2010, 2:00 am

    Great job Morgan!

    For those developing .ME, make sure you change the targeted in for your domain to make sure it is targeted in the region you want. They rank just fine in the US once you do that.

    • Morgan March 7, 2010, 7:41 am

      Thanks @Bruce, @Edgar and

      @Bruce – changed the targeting in webmaster tools before even starting πŸ™‚

  • March 7, 2010, 2:48 am

    Nice article Morgan. I am working on a site in debt as well, Search numbers are big for consolidate, debt consolidation. And as you mentioned the CPC is another factor.

    USB Memory Stick looks good for only an afternoon of work.

  • Bob March 7, 2010, 8:26 am

    Awesome starts on those domain buildouts Morgan! Good to see you in Laguna at the meetup – took me 2 days to recover! Ouch! I don’t know how Michael does it – maybe his inner rock star is still strong!

  • Robbie March 7, 2010, 8:44 am

    Hi Morgan,

    The site looks good, I really need to do something with my names, & – I have really crap site up the now, just stop them being parked.

    Let me know how you get on with your site maybe we can pass tips to each other as we both try and develop our sites, I shall be starting new work on mine mid march.



  • Johan March 7, 2010, 9:19 am

    Sounds like will be a success, good luck with that.

  • EvPal March 7, 2010, 10:21 am

    Great ideas. I wonder what you would do with EvPal (I call the PayPal of the EV industry).
    I would appreciate your insight.

  • Arnie Katz March 7, 2010, 12:48 pm

    Nice article. I also am monetizing some exact match domains with WordPress. I think this is a very good way to go.

  • Edgar March 7, 2010, 12:57 pm

    @Bruce – thanks for that timely reminder. Would like to hear about your geo .ME projects too.

  • Web Domains March 7, 2010, 1:53 pm

    Nice post. Product related domain can easily get ranked with ‘Amazon script’ I guess. Is it an automatic updated site?

  • Tim March 7, 2010, 3:10 pm

    .Me all the way…Check out the CPC for…….. and…. all focused on debt refief and a .Me to top it off.

    • Morgan March 7, 2010, 6:26 pm

      Nice @Tim!!

  • Alex March 7, 2010, 4:32 pm

    Great job Morgan.

    Question…when you say you are using yourself as a lead generator, what do you mean exactly? Do you have an arrangement with someone that when you contacted through the debt site you will pass the info along?

    • Morgan March 7, 2010, 6:26 pm

      Thanks for the positive comment @Alex and the good question.

      By leader generator I mean that I have partnered with a company that will buy leads from me. Thus when someone fills-out the contact form on my site the information goes directly to the lead generation company that buys the lead from me.

  • Todd March 7, 2010, 4:59 pm

    Nice article. I’m curious about the lead generator issue too.

  • Mike March 7, 2010, 6:29 pm

    Morgan, nice sites there. I have seen several others using Woo Themes, how are they for SEO and are they easy to customize? I’ve been using Thesis.

    also on your terms and privacy policy for PayOffDebt is that a stock page or did you write that yourself?

  • Christian March 7, 2010, 8:35 pm

    Hello, i currently have over 400 domain names and I have some very good ones. But, I do not make any money at all each month and I need to change that. I have my domains parked at Sedo and I do not think I can place ads on those parked pages? How do you get ads on these domain names and I am still new to this (only a few months in) and do not know how to put my google adsense, clickbank, Commission Junction and other ads on my domain parked pages? Can someone help me with this and better understand how to monetize a domain name without building a website? Thanks

  • Spencer March 8, 2010, 12:13 am

    Morgan, nice sites. I did want to let you know the MdotM link is broken in the footer.

  • Arseny March 8, 2010, 8:28 am

    Thanx for sharing, Morgan!

    Have you tried monetizing your domains via CPA e-mail/zip submit offers? I guess there’re plenty of debt/credit related offers (although mostly targeted for Canada and US).


  • Play March 8, 2010, 9:51 am


  • Arseny March 9, 2010, 7:21 am

    @Christian, you can try SmartName parking and monetization tool. They’re especially good at eCommerce shop websites. Here’re couple of domains I’ve parked with them:

  • Christian March 9, 2010, 4:25 pm

    @Arseny thanks for the information. I really appreciate it. I also checked out your parked pages and they look nice. I am trying to earn a little income from the names. Does smartname have a good structure for that? Thanks

  • Ric March 9, 2010, 6:59 pm

    Morgan, I’ve seen exact match domains, lets say where they add a number at the end. Does this destroy the idea of exact match? or would it be better to do a


    • Morgan March 10, 2010, 7:23 am

      Thanks @Ric – good question. Much better to have the exact-match without the one, those domains can look a bit spammy to SE’s.

  • Wheat grass June 20, 2011, 8:30 pm

    Hi, I have made the decison to, after a large amount of consideration, to give you a do-follow link from my webpage mainly because I come to this site alot so I want to be nice back.It’s just here my friend:


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