Two word .COM vs. One word .ANYTHING – which is better?

dotcom-vs-dotanything

Here’s a question that I’m seeing come up more and more – should you go with your ideal one-word name and choose a non .COM, or should you enter the two-word market where there are tons of options and lower prices?

Of course there’s no right or wrong here, but as usual, I’ll share my opinion and I’m interested to hear yours. I personally think the answer changes depending on what you’re using the domain name for. If you’re building an app I think you’re going to care about app store rankings the most, and going with a one-word non .COM is probably a fine move. On the other hand, if you’re a consumer-facing startup and driving people to your website is how you get customers, a two-word .COM might be a better bet.

Think about the difference here. An app like Vine isn’t depending on people asking, “hmmm, I wonder if it’s on Vine.com or Vine.co?” Instead people go to the app store and search for Vine.

Now think of a consumer looking for a new product or service, they aren’t likely heading to the app store. If they’ve heard of you through word-of-mouth there’s a good chance they’ll go to to yourname.com and if you own it, great, if not, the traffic’s going to someone else.

What do you think? Comment and let your voice be heard!

{ 11 comments… add one }

  • Nick March 31, 2016, 11:10 pm

    Depends!

  • Tomas bling March 31, 2016, 11:35 pm

    Really it all depends on extension, but I can tell you that .co seems to be killing it with one word generics. We are seeing many names approach 5 figures and horrible one word generics go for 2-5k. In summer time this is what people will be talking about

  • Marian (BrandClub.com) April 1, 2016, 2:05 am

    New gTLDs will need more time for general awareness but they are here to stay and will be part of the internet from now on. Same as legacy TLDs there are good and bad domain names between the New gTLDs. I believe that a ONE word .ANYTHING is better than a TWO words .COM, if it makes sense and is a common phrase. JUST AN EXAMPLE (we do NOT own or promote this domain name): “Travel.agency” is better than “TravelAgency.com” because he is 3 characteres shorter and the domain keyword is: “TRAVEL” (.AGENCY is the extension) so “Travel.agency” can be compared to “TravelAgency.com” but also to “Travel.com” (both are KEYWORD+EXTENSION) In terms of value “Travel.agency” has less value than “Travel.com” but more than “TravelAgency.com”: IMO.
    “Travel.pizza” would make no sense and “TravelAgency.web” would have very low value …

  • Bonin April 1, 2016, 2:35 am

    I would vote with both hands two words .COM – this type of domains can be brandable and in the same time very descriptive, what a great advantage it would say, here is some examples of real businesses starting to operate in 2015 – no point to use a useless new extension ( this is only my opinion )

    BabyChakra.com
    RocketDrop.com
    SujaJuice.com
    PrecisionFrac.com
    AppLovin.com
    TheTradeDesk.com
    IntegralAds.com
    HighPointGlobal.com
    CardCash.com
    NitroCircus.com
    SeatGeek.com
    SurfAir.com
    ClicksMob.com
    PizzaStudio.com
    EarlyUpgrade.com

    • tony c April 5, 2016, 6:46 am

      To Barney’s Comment… Why (in your opinion) are Gtld’s pure rubbish?
      Because you don’t like them? or is it because you own a lot of “.com’s” and are scared your “.com” value will go down?

  • Tony C April 1, 2016, 5:59 am

    As you said, there is no right answer. I personally world rather have the “Pure One-word” gtld domain.
    For example: I prefer “www.Prepaid.services” over “www.Prepaidservices.com”.
    #1) It saves three characters of typing for the visitor (typing the “c-o-m”)
    #2) It give you a “Pure One-worder” which can be more brandable.
    #3) It can be indexed more favorably in the search engines.
    #4) The characters “com” (short for commercial) mean nothing in this case, so why have it.

  • Todd April 1, 2016, 8:00 am

    The only problem is when you put prepaid.services on the side of a bus 99% of the people will ask what the hell does that mean.

  • tony c April 1, 2016, 8:51 am

    Then put ” http://www.Prepaid.services ” on the bus.
    Maybe today but Not Tomorrow.These gTld’s are the future you will see.

  • tony c April 1, 2016, 8:54 am

    without the HTTP://
    The Blog added “HTTP://”

  • Barney April 1, 2016, 7:38 pm

    The new gtlds are pure rubbish and not worthy of consideration if you want yout site to be taken seriously. Oh, unless, you are a spammers and then in that case the new gtlds are great.

  • John April 2, 2016, 11:01 am

    In terms of generic industry App names, wouldn’t having the App + the product or service be of benefit both from the radio test , branding and the App store search standpoint?
    I see a lot of big companies called App something like AppStore, AppExchange, AppStocks, etc