UDRP filed against Blue.app – and guess who filed it?

I was pretty surprised to learn this week that a UDRP was filed against Blue.app, the domain is owned by domain industry veteran and successful startup founder Bill Karamouzis who broke the news about the UDRP on Twitter earlier this week:


Bill has a pretty snazzy site on Blue.app right now, and it seems pretty clear to me that it doesn’t have anything to do with Blue cross…instead it’s just a site for people who like the color blue.


I took a look at the USPTO site to see what kinds of Trademarks exist around the word “Blue” and it looks like quite a few people have Trademarks, not just Blue Cross. In fact, there’s a guy in Switzerland who has the Trademark on Blue for use in training and educational materials related to management and human resources. Lake Tahoe has a Trademark for “Tahoe Blue” and the list goes on.

To me this seems like a pretty silly move by Blue Cross as the site on Blue.app has nothing to do with insurance and Blue is a pretty darn generic word. I’ll be interested to see how this pans out but I hope that Bill hits them with RDNH and gets some money out of them for wasting his time.

Stay tuned, I’m sure there will be more to come here – go get em’ Bill!

{ 5 comments… add one }

  • Nick June 20, 2018, 5:39 pm

    Wow. My first guess was that it would have been IBM. Hopefully the domain owner will prevail here. Blue is so generic BUT if its to be considered a trademark then who gets it? IBM? BCBS? or someone else with no intention of stepping on either of those companies toes?

    • Bill Kara June 20, 2018, 7:45 pm

      No my friend, I get it. I get it because I bought it first.

      • Nick June 21, 2018, 11:41 am

        I wholeheartedly hope you do! You are the “someone else with no intention of stepping on either of those companies toes” that I wrote of… Please keep us posted because there is no way anyone should have that domain name except you.

  • Sergey June 21, 2018, 2:20 am

    The case is worth to be listed on Rick Schwartz’s Hall of Fame.

    • Nick June 21, 2018, 11:42 am



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