Uniregistry takes the cake when it comes to buying .APP domain names

I have been writing about .APP quite a bit over the past week and for good reason, it’s on fire and breaking records when it comes to adoption. Over 100,000 .APP domain names have been registered in the first day of general availability…and I accounted for three of those 100,000 🙂

Last week I wrote about my attempt to buy Scooter.app through Go Daddy and after paying $499 I received a notification from Go Daddy this weekend that I didn’t get the name and that $499 would be coming right back to me.


This week I decided to explore other registrars for .APP and after taking the Uniregistry experience for a spin I have to say, they take the cake when it comes to registering .APP domains. What I really like about the Uniregistry experience is that you’re able to search for .APP names and see availability in realtime, rather than having to type in a domain, press a button, wait, and repeat to find what’s available.

Here’s an example of the user experience, you simply type in the domain, press nothing and a second later it shows if the domain is available or not.


Along with getting a couple of domains at $19.88 I was also able to snag Scooters.app for $108, sure it’s not Scooter.app, but I didn’t want to shell out $1,500 for Scooter.app since I’m a .COM guy and don’t know much about the investment potential of .APP so I’m a-okay with the plural.


Of course this experience on Uniregistry isn’t limited to .APP, you can search for domains and instantly see availability in realtime across all the extensions they carry. Also it’s important to note that I could have also purchased Scooters.app through Go Daddy but Uniregistry won me over with their UX since it made it a lot easier to search for names quickly.

Have you registered any .APP domains yet? As I’ve said in my previous posts, I don’t have any idea if they will make good investments so I’m sticking to .COM, still I’ll register a handful of them, and when I do, I’m sticking with Uniregistry.

{ 16 comments… add one }

  • Snoopy May 8, 2018, 11:14 pm

    “Along with getting a couple of domains at $19.88 I was also able to snag Scooters.app for $108, sure it’s not Scooter.app, but I didn’t want to shell out $1,500 for Scooter.app since I’m a .COM guy and don’t know much about the investment potential of .APP so I’m a-okay with the plural.”


    The name doesn’t make sense with the “s” in it. Even the .com is still available.

    • Morgan May 8, 2018, 11:23 pm

      @Snoopy – I agree, the plural isn’t nearly as good as the singular, but for 1/15th the price I’m willing to take it for a spin. Scooters.com has been registered since 1995 so it’s definitely not available.

      Of course a million names that are formatted as *keyword*app.com are available but I’m not super interested in those. When it comes to .COM I’m not a big fan of buying domains that match one-word new gTLDs but maybe that’s just me.

      Like I said, I’m not incredibly interested in building a portfolio of .APP investments, I’d be surprised if I register more than 5 names so if I lose a few hundred dollars on them I’m a-okay with it.

      That being said, there is a real scooter craze going on, everyone is riding scooters around San Francisco, Austin, and a ton of other cities, and they’re all delivering their experiences through apps, so having one of the two scooter-related .APP names still is interesting to me FWIW 😉

      • Snoopy May 8, 2018, 11:38 pm

        Morgan, I’m talking about scootersapp.com.

        Neither the .app or the .com is worth anything because the term doesn’t make sense with the superfluous “s” but the .com is still the better choice.

  • Aaron Strong May 9, 2018, 12:01 am

    I grabbed some plurals as well…Cryptos and Blockchains. App…No regrets at all. Keeping up with inquiries from around the world is interesting to say the least.

  • Bill Kara May 9, 2018, 1:13 am

    Guys it’s not about just having the word ‘app’ in the name. It’s a combination of factors including security, google backing it, alternative to dot com, and perhaps the new trend that might happen like what dot co and dot Io have experienced.

    Forget about the word app. Don’t buy somewordAPP.com it’s not the same thing I’m very surprised you guys don’t realize this.

    In any event the numbers don’t lie. Maybe 150k domains registered in 2 weeks? That’s crazy. Just check twitter ppl posting various ones they picked up it’s pretty neat. I saw they giving out a domain to everyone at Io so that’s another 7k coming up. I didn’t get the email yet but that’s a smart move getting these into the hands of developers. Unmatched marketing push.

    • Aaron Strong May 9, 2018, 9:29 am

      Google just reported its over 150,000.. 24 hours after GA.

  • Snoopy May 9, 2018, 1:41 am

    Bill, the last extension they backed was .mobi and aside from an initial flurry of announcements nothing was done long term to support it.

    In terms of numbers others have had similar initial results, eg .vip. What does it mean, .app gets 1-2 million registrations, then what?

    Who is mad enough to actually use it?

    • Bill Kara May 9, 2018, 2:23 am


      VIP was given away and mostly used for spam …

      On the other hand app is in the hands of developers and some investors but it’s backed by google.

      Come on horsy here’s some water …

      • Snoopy May 9, 2018, 4:56 am


        I’ve never heard of .vip being given away, could be true, but I’ve never heard it before. Where did you read it?

        Secondly we’ve been told that .app is going to be given away by Google (7000 names?) so I don’t think we can really say .app is somehow a whole lot better.

        What can we say about extensions that are backed by Google, .mobi, .soy, .boo, .fly? Past history suggests extensions backed by Google don’t do well despite the initial hopes. They don’t put anything into it much beyond the initial release and they don’t lead the way by using the extensions themselves either. Even their registrar plans haven’t done nearly as well as many predicted (less than 1% market share after 4 years).

  • David May 9, 2018, 2:06 am

    I only picked up one. I proceed cautiosuly.

  • Asset.domains May 9, 2018, 2:16 am

    nice article,

    i have registered with uniregistry too,
    i have preordered some names via another registrar but all of them failed, names were nabbed by other registrars in the process, it did not go to the auction, also it was unpredicted that it will bring so many buyers… and buying during EAP was not in the objectives , i’m comparing the .app to other ngtld of late 2014 , just it was released after 4 years….i hope it will not follow the .mobi course.

  • frank meester May 9, 2018, 4:57 am




  • Nick May 9, 2018, 6:38 am

    Actually NameCheap.com is better at $14.98/yr plus free privacy. I am not a huge NameCheap fan but my I go where its easier on my wallet. 🙂

  • Timothy M. Evans May 9, 2018, 7:06 am

    Grabbed 6 (so far lol), all from Uniregistry; 1 early that I wanted most on Sunday before things opened up … GoDaddy was so confusing with their dates/pricing model.

  • Bill Kara May 9, 2018, 7:42 am

    Frank those names are a perfect examples of bad examples….

    Yes you’re going to lose money. Those would not be good even if dot coms. Even Morgan settling for a vastly worse name to save a small amount of money verses buying quality that can actually sell. If you save 1/15 the price of something that never sells you’re not really saving anything.

    solitaire.app 2k/100-200 a year… Black.app, pink.app, xo.app, blue.app, copper.app ect…

  • Yamil May 9, 2018, 9:02 am

    I have:


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