Video – How use of new domain extensions can spur growth

There were a lot of really interesting talks at NamesCon Europe and one that I found particularly interesting was titled – Dark Horses & Long Shot Opportunities: Where to Invest in Today’s nTLD Market.

Now first things first. I don’t personally invest in new TLDs and I don’t recommend it to other investors. After watching this talk, my view didn’t change. Now that being said – I think new domain extensions can be great for companies to build on, just not stellar for investors.

So I don’t want anyone to read this and think that suddenly I’ve changed my tune. When it comes to investing in domains, my opinion is – go .COM or go home. Got it?

Okay, now back to the topic of this post. During the talk, Toby from MMX, which operates a number of new gTLDs talked about an interesting experience they had with .FIT. I don’t want to give-away everything that’s in the video, and it’s short (less than two minutes) so you can watch it and hear for yourself.

It got me thinking about how the use, not investment, but use of new gTLDs can spur awareness and growth in ways I hand’t thought of before. The reality is, these are still the early days, and in the early days of anything the biggest challenge is awareness. In this video you’ll hear Toby share an interesting story from his experience that I found pretty interesting myself. Enjoy!

I do have other clips from this talk as well so if you find this interesting and want me to post more, just let me know and I will. Either way, I want to hear from you – comment and let your voice be heard!

{ 10 comments… add one }

  • Snoopy July 16, 2019, 9:04 pm

    How is the an example of new tlds spurring growth? Growth in what?

    According to Namebio about 1-3 .fit’s sales are reported each year, the last one being for $100 in 2018, an 80% loss on the $507 it got in 2015.

  • John July 16, 2019, 10:30 pm

    Been there, done that, and that’s why I’ve been dropping all my new TLDs like flies. Almost all gone now. Only infinitesimally rare exceptions are surviving out there.

    • Snoopy July 16, 2019, 10:45 pm

      These guys will be speaking to a small and smaller audience each year.

      NamesCon shouldn’t even allow these registries to present where it is just a sales pitch and likely bad for anyone who follows the advice.

      • John July 16, 2019, 10:53 pm

        My “favorite” episode was when I was getting help with a smartphone displayed in a Staples store. Couldn’t get it to surf the Web to test it out. When I asked the rep to do that and visit my new TLD page and was very explicit about where to go, his response was, “what – no .com or anything?”

        • Snoopy July 17, 2019, 12:04 am

          Young kids have grown up with .com, that is all they know.

          The worrying thing is people can’t see this right away with domains. It is like buying a toaster with a Slovakian power plug, surely it is obvious it won’t work? Maybe people are too close to the wheel.

      • Ethan July 17, 2019, 3:48 am

        I would say more and more people will know and use new gTLDs.

        A company which had raised $55 million in a funding and was reported on TechCrunch yesterday uses as their canonical domain.

        • Snoopy July 17, 2019, 4:03 am

          Going from a bad .com to a bad new tld isn’t a sign that these extensions are doing well. Clearly these people have no idea what they are doing.

          • Ethan July 17, 2019, 4:11 am

            What is good and what is bad is largely in people’s minds.

            Clearly the company considers 1-word .app better than 2-word .com otherwise they wouldn’t use the .app.

          • Snoopy July 17, 2019, 5:00 am

            “Zen ideas” won’t make you money in domains. These people have no clue and if you think their choices are sound decisions then good luck to you in you own domaining.

        • John July 17, 2019, 12:41 pm

          “Only infinitesimally rare exceptions are surviving out there.”

          Or thriving.


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