Video To The Rescue: Can Video Save Unique Content Online?

One thing I’ve learned about having lots of websites with unique content is that the content remains unique for only so long. Yes, you can write the content yourself, or pay someone to write it, but that won’t stop someone from ripping off your content and claiming it as their own. This happens all the time and is also a core part of many Blackhat SEO strategies.

The only way to combat this is to use a tool like copyscape and find-out who has stolen your content and try to get it taken-down. However this is a time-consuming process and take it from someone with over 150 active sites out there, it’s impossible to manage.

Now don’t take what I’m saying out of context. By no means am I saying that unique content isn’t important or isn’t valuable. Unique content is still the cornerstone of my SEO strategy. What I am saying is that content duplication can hurt your rankings even though you have no control over it. Don’t panic – it’s not the end of the world nor is it a huge problem…now. However as the Internet continues to grow and people continue to try to find new ways to make money off of websites and domain names this problem will only get worse.

I’m not trying to give a doomsday prediction here, it’s just the truth. The more people that get online, develop sites and are looking for new content, the more potential there is for your content to become theirs. Now in some cases you’ll get credited and this is fine, the search engines shouldn’t penalize you for this, this happens with my blog and many other blogs all the time. As long as a link back to the original article is included with the article then Google says, “okay, this guy didn’t write it, he’s just re-posting an article from another site.” However if no credit is given Google often doesn’t really know which is the duplicate.

So here comes video to the rescue. As you all know I’m a video nut. I love video and feel it is the future of how content will be accessed online. I have a lot of content on You Tube and Vimeo and oftentimes find my videos on random sites. The great thing here is that my content, which is a video of me talking, cannot be duplicated or ripped off.

Just think, you can’t send the video to China and have someone imitate me in the video…it is the most pure unique content there is since you can’t duplicate it. Copy my videos all you want and plaster them on your sites, at the end of the day it’s still me talking, and if I mention a link, or a website that someone should visit, there is no way for someone to change it to go anywhere else.

I’m taking action and I thought I’d include all of you in the adventure. Over the next 6-months I’ll be adding my own custom videos to five of my sites. These will be videos that I create specifically for these sites. I will create a separate You Tube accounts for each site as well to help drive traffic to the site through You Tube. Since You Tube is now the #2 search engine online I think there is a lot of traffic I can bring to my site from my videos. Of course the best part is, nobody can steal my content.

While Google currently has not publicly announced if/how they use videos for ranking one can only imagine that Google likes people creating You Tube videos and putting them on trusted sites. Also there’s no better way to build your brand and connect with customers. There are lots of rumors about Google creating a video search feature that will allow you to search the text spoken in a video…this would also mean that Google could use this text for ranking purposes.

Whether you believe in the online video revolution or not, it’s happening, and the static sites of today are becoming the dynamic sites of tomorrow. The question you have to ask yourself is, “what am I doing to stay ahead of the curve?”

{ 9 comments… add one }

  • Leonard Britt August 3, 2010, 2:14 pm

    I like using video on websites but yes for now it is unclear how search engines treat embedded video as video is not easily read like text. Creating video is a lot of work. Some video content producers don’t allow their video content to be shared while others do as a means of promoting their website. But if search engines eventually are able to read the verbage within a video and rank a site based on video content, wouldn’t any other site which has embedded this video also equally benefit? How would Google/Yahoo/Bing be able to identify the original video producer?

  • Michael Cromarty August 3, 2010, 5:54 pm

    I’ve just started a weekly WordPress video blog so all my content will be videos.

    I am wondering if there’s a way to type a manuscript that is hidden from the public eye but clear enough in a sitemap for crawlers to read?

    I think its possible.

    • Morgan August 3, 2010, 10:22 pm

      @Michael – not a bad idea but you have to remember that oftentimes that manuscript ends-up on You Tube’s site not on your own site.

  • Michael Cromarty August 4, 2010, 6:28 am

    True, but if it could be kept hidden but seen by crawlers you would avoid people copying it.
    But I suppose there would be a security issues involved as well.

    I challenge you morgan to find a way to hide manuscripts from everyone but crawlers! Either via a plugin or custom fields maybe? If you don’t accept, hey I’ll give it a go myself!

  • Cate.TV August 4, 2010, 10:44 pm

    Hi. Ho – the video ……. Morgan it’s inspiring to have another person on – board w video – you love what you do and it #Shines/Shows Through 🙂

    If you’re not already be sure to follow Andy Plesser http://Beet.TV and one of my favorite people in the video/media space Daisy Whitney 🙂

    • Morgan August 5, 2010, 1:34 pm

      Awesome – thanks @Cate!

  • Ian Mayman August 9, 2010, 1:35 am

    Every YouTube video has the option of tags and a description. I imagine for now and in the future will at least be partly how they rank search videos, showing the video in results based on the description and ranking based on how many people search for it.

    • Morgan August 9, 2010, 6:02 pm

      @Ian – that is how YouTube ranks the videos right now, but this is only for having the video itself rank well on Google, not your own site…

  • Ian Mayman August 10, 2010, 3:29 pm

    @Morgan, for the video to affect your own site rank I believe it would need to at least be an option to link the video to the page or to the domain and I think Google has few reasons to offer that other than perhaps as an incentive to persuade you to have Google Ads on your site or as part of a future premium YouTube account.


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