What A Difference An “S” Makes – Why I Think The Buyer Of Musics.com Will Be Disappointed

I’ve written about it before, one little letter like an “s” can dramatically impact the value of a domain name. In some cases adding an “s” still leaves a valuable domain in its path, CreditCard.com is a solid name as is CreditCards.com. Car.com is a great name as is Cars.com. However this isn’t true in all cases, and in some cases that one letter can completely crush the value of a domain.

musics domain

One of the best examples of this is Musics.com which saw a whopping $56,555 bid with five days still left to go over at Go Daddy auctions. Sorry but Music.com is without a doubt a high-six/seven-figure domain, add an “s” at the end and I honestly don’t see it being worth more than $10,000 – $15,000.

This is one of those cases where the “s” really doesn’t make any sense. Nobody says the word “musics” ever, period. It’s a hard one to brand with because I would imagine that most of the traffic will end-up going to Music.com making this already valuable name even more valuable.

So while it’s exciting to see a $56,555 bid on Go Daddy I think we’ll see this one sell for less years down the road after it goes through a series of failed auctions and end-user outreach.

What do you think? Is Musics.com worth north of $50K or is the buyer here going to end-up with a five-figure liability? Comment and let your voice be heard!

{ 22 comments… add one }

  • Leonard Britt November 12, 2013, 8:27 pm

    Often domainers will talk about traffic leakage of alt TLDs to the .COM but in this case I believe a “misspelled” or uncommon plural version of a keyword could result in traffic leakage to the correct version.

  • Acro November 12, 2013, 8:53 pm

    While I agree that the singular is the most common form in English, the plural is quite common in other language to denote the variety of music genres.
    In French, for example, musics is used instead of ‘musiques’. The word comes from the Greek “μουσική”, one of the arts supported by the Muses, personifications of epic poetry, music, history, epic poetry, tragedy, hymns, dance, comedy and astronomy.
    Don’t discount a potential use just like your image separates “music” from “s”, e.g. MusicS.

  • owen frager November 12, 2013, 8:57 pm

    Only exception is if it’s a person or existing old world media title as in

  • MarijuanaGuy November 12, 2013, 9:00 pm

    That the more reason why Americans need to travel abroad to learn others’ cultures.
    They use Foods,gamings….etc etc

  • Kassey November 12, 2013, 9:59 pm

    Sometimes S may be used in cases such as Macys.com to stand for Macy’s.

  • Morgan November 12, 2013, 10:32 pm

    Spot on @Leonard and completely agreed.

    Interesting find @Owen – I could see this being useful to this magazine…but I doubt they’d shell-out $50K+ for it.

  • Logan Flatt November 12, 2013, 10:47 pm

    At the same time, Muzhiks.com is dropping. Coincidence?


  • Bram November 13, 2013, 1:19 am

    “In some cases adding an “s” still leaves a valuable domain in its path””

    Sometimes an “s” at the end makes a domain even more valuable (when it makes more sense in the plural way).
    For example Flowers.com would be more valuable than Flower.com.

  • HowieCrosby November 13, 2013, 3:40 am

    The domain world has gone mad! Oh I forgot .com is king! LOL. There is no such word “Musics”.
    Doesn’t even make a brand. I really am bamboozled by it all.

  • Joe November 13, 2013, 4:49 am

    Interestingly, the word of this domain name turns out Musics is a word written in Catalan which carries an accent on the letter “ú” and autonomic region of Catalonia where I live, Spain
    The best thing is that the translation of Musics. English is the Musician or Musicians and the two have already been registered. com.
    You see there is no middle ground in valuing a domain name Musics pay for the $55K and you only pay $10 to $15K, is what you get in this market with a total lack of improvisation purchase, sales and auctions …. ….

  • Igor Mironyuk November 13, 2013, 8:30 am

    @Morgan, What is $50K?

  • Igor Mironyuk November 13, 2013, 8:39 am

    The auction of Musics.com still in progress or ended? Because I see parked page of Musics.com
    There are NOTICE: This domain name expired on 10/14/2013 and is pending renewal or deletion.

  • Nick November 13, 2013, 11:41 am

    Very good article!

  • michael November 13, 2013, 4:48 pm

    Igor = ends on the 11/18/13 https://auctions.godaddy.com/trpItemListing.aspx?domain=musics.com&isc=dtools

    Maybe the guy who owns music.com is buying it to have the set. After saying it over and over it flows pretty nice, Musics. If you had the set you wouldn’t have to worry about somebody competing with you one day on the plural.

  • Nick November 13, 2013, 5:33 pm

    I hope that sale goes thru and pans out for the seller. Coming from the seller perspective, it really sucks when you never hear anything after the sale. It has happened to me way way way too many times at Go Daddy. So I hope the seller gets the sale!

  • Igor Mironyuk November 14, 2013, 7:52 am

    @michael – But name already expired and if it on auction and will be sold who get payment?

  • michael November 14, 2013, 12:38 pm

    Igor it’s not expired completely I have a domain name that is expired right now with the same page http://bikebakersfield.com/ but I am going to log into my Godaddy account with in a week and unexpire it 🙂 That would be scary to have a domain name that valuable and so close to losing it but I think you have about 60 day pass the exasperation date to pay its registration. So whoever owns musics.com still owns it.

  • Joe November 14, 2013, 4:58 pm

    Now it is like to see yourself.

    Musics.com is for sale
    The owner of the domain you are researching has it listed for sale $ 56.555

  • RJ November 16, 2013, 10:54 pm

    Guys, Musics.com is an expired domain. The seller is Godaddy. They make a killing selling expired domains to the public. The current registrant is not the seller. The domain will be deleted out of his account within 7 days of the auction expiring.

  • Igor Mironyuk November 17, 2013, 1:59 am

    And so each registrar sell expiring domains?

  • Alan Dodd, namedream.com November 19, 2013, 9:01 am

    2.723.407 on alexa – a sign of life?

    I think someone mentioned this is a generic word in Catalonian or something?

    I checked on archive.org and the last dev on this domain appears to be 2007. But really I think that work in 2007 was just beyond an under construction page.


  • Nick November 19, 2013, 10:38 am

    @Alan Dodd: unless people have the alexa code installed, traffic stats are merely a guess. And I dont take this guess too seriously. They have the traffic to every site I own wrong and not even in the ballpark wrong. I dont have the toolbar or the code installed — and wont. So I dont believe these “traffic” sites. Its about as reliable as domain name appraisal sites. 🙂


Leave a Comment