What do you think of Google’s new logo?

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Watch-out world. Along with a new parent company located at abc.xyz, Google has a new logo. Of course this really won’t mean much for any of us since the logo has no impact on how Google itself delivers search results. Still, it does show a brand that was once new, still working hard to show consumers that they are innovating.

I am also always interested with how people perceive branding changes like these. So my question to you is a simple one – what do you think of Google’s new logo?

{ 8 comments… add one }

  • Matt September 1, 2015, 11:47 pm

    Looks cheap IMO

    Reply
  • Simon Cousins September 2, 2015, 12:28 am

    Morgan, I’m not usually a hater, but I absolutely hate this refresh. The cap G is ugly and presents whitespace disproportionate with the rest of the wordmark. No idea what the final e is doing. There is a complete lack of conceptual soundness to this POC. I don’t want to look at it. As a Google fan, I feel quite disappointed.

    Reply
  • michael September 2, 2015, 1:03 am

    I like it but the G does look a little weird like a power switch. I think maybe the G should be more Helvetica like.

    Reply
  • Howie September 2, 2015, 1:04 am

    About time they came out of the 90s Serif font. I can see they are trying to keep it simple, I don’t find the colours appealing, reminds one of early school years.

    Reply
  • Richard Cypher September 2, 2015, 1:22 am

    The logo is cool. Simple and classic.

    Reply
  • Raymond September 2, 2015, 2:52 am

    It’s contemporary, refreshing, simple and straight forward like ABC.XYZ
    Love the fully clean round circle with no detailed fuss around…..

    Reply
  • Joe September 2, 2015, 3:08 am

    About this I do not see in any other trademark of the best Auto, Computers, Entertainment, Film Production, US have changed their logo for many years this is good consumer always see the same reference trademark.

    I can not see this change of logo by Google only for a domain name is very ridiculous before had more personality now I see a drawing that children use a similar age that have senior positions in Google in its day year.

    Reply
  • Sean Berry September 11, 2015, 5:37 pm

    I like it. It’s fresh, modern, bold and still retains equity. I also love the parent company’s domain name. Brilliant

    Reply

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