So TechCrunch is a site I read daily, okay, a million times a day! They recently did a major overhaul to their look-and-feel as well as the logo. The redesign started last year before the company was acquired by AOL last year. It’s pretty cool to see a project survive an acquisition considering that AOL could have canned the whole thing. Their goal was to make the site more simple. That’s right, in case you haven’t noticed simple is in, complex is out. Or as wired would say, complex is getting tired.
They are still using WordPress which shows just how darn cool this platform is for blogging. The new logo has drawn a lot of controversy, their goal was to make something bold, simple, and versatile. Overall I’m a fan of the new design but not as much of the new logo however I do understand their reasons for choosing it. What do you think? Did TechCrunch take a bold step forward with this new design and logo, or will you still be reading the cached version and catching-up on your favorite stories from 2009?