What does Apple buying car-related domain names tell us?

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Like a virtual wave making its way across the Internet news broke today that Apple bought a number of car-related domain names like Apple.cars and Apple.autos. We’ve known for a while now that Apple is working on their own car but these registration sparked rumors that we could be approaching a time where Apple jumps in the ring with Tesla and Google.

apple-car-domains

Here’s the magic question – do these domain registrations reveal anything beyond what we already know? There have been articles about Apple building an electric car for a long time now, there is even speculation that the vehicles will launch in 2019.

So what do these domain registrations tell us? I don’t think they tell us anything about Apple’s progress on their electric car. What it does tell us is that new domain extensions like .CAR and .AUTO are seen as meaningful to one of the biggest companies on the planet. I’d also imagine this is a more defensive move rather than domains they plan to use outside of forwarding.

What do you think? Do these registration tell us anything about Apple’s plans for their first foray into the auto industry or is this instead just standard procedure to protect a brand across new digital assets?

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{ 3 comments… add one }

  • John January 9, 2016, 7:45 am

    I think the only names Apple will pay serious money for is the .com version-as they did for iCloud.com ($4million) We own iRoboCars.com but no idea if it will have future value-time will tell.

    Reply
  • Krishna January 9, 2016, 8:59 am

    What it does tell us is that new domain extensions like .CAR and .AUTO are seen as meaningful to one of the biggest companies on the planet. I’d also imagine this is a more defensive move rather than domains they plan to use outside of forwarding.

    Morgan, why so much confusion. On one-side, you are a supporter of new GTLDs. You are writing an article on a routine defensive move.

    You made so much thing about Google’s abc.xyz purchase. Now, they are buying all sorts of alphabets .coms. I don’t know what you will write when they finally purchased alphabet.com

    Reply
  • Joe January 9, 2016, 3:09 pm

    While the arrival of electric car Apple with what Google would also do I advocate to be flying cars like this very good movie for my taste, designed in 2019 here I leave the link of it,
    https://youtu.be/nx02tM0os7k

    Morgan Namescon good luck in everything goes well.

    Reply

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