What domain marketplace is the most startup friendly?


This weekend I was hanging out with another founder here in Austin who is looking at re-branding. As usual, one of the first questions that comes to mind (often with terror) is getting the domain name without paying a small fortune. In the case of my friend, he didn’t already have a name in mind so he wanted to visit a marketplace to get inspiration and to get a realistic price expectation in mind. His thought was, why waste time coming up with names that end up being way out of our budget when we can look at a domain and the price side-by-side.

He has a point. Which led me to start sharing some of the marketplaces I’ve turned to over the years like Buy Domains, Uniregistry, Sedo, Afternic, Park.io, I kinda kept going since my head apparently is a virtual (err, non-virtual) database of places to buy domain names. To which my friend said, uh, can you just pick one, there’s no way I’m going to try a million different places.

Of course I thought this was a good question for you, my reader. I know that many of my readers are startup founders themselves, and I also have a fair amount of domain name investors as well. So I’d be interested in knowing what you think. What is the most “startup friendly” domain marketplace?

{ 7 comments… add one }

  • Doron Vermaat June 27, 2017, 1:08 am

    I would say the brandable marketplaces such as BrandBucket.com and Brandroot.com are most “startup friendly” for the simple reason that all domains are priced with buy-it-now prices, they are displayed with a logo which helps to visualize the “brand” and the inventory is tagged and labeled by categories which makes the inventory easy to browse, even if you do not have a specific name or keyword in mind.

  • Alan Dodd June 27, 2017, 3:25 am

    Agreed with Doron has to be either BrandBucket or BrandRoot.

    Sedo are lost in a gTLD haze if you’re looking for dot com.

    Disclaimer – don’t shoot – I have names with BrandBucket.

  • Igor Mironyuk June 27, 2017, 10:07 am

    I think that BuyDomains because they have many good domains.

  • Matt Holmes June 27, 2017, 11:43 am

    I would have started with godaddy auctions, and then if I couldn’t find any inspiration or reasonable domain there, then I’d step it up to the more formal aftermarket options.

  • DomainsEmpire June 27, 2017, 8:32 pm

    I would say BrandMarket.com because they have good Names with logo and Buy it now price.

  • Mark Thorpe June 28, 2017, 8:53 am

    Afternic or GoDaddy Auctions.IMO

  • Morgan June 29, 2017, 8:23 pm

    @Mariano – sorry for the delay, just approved your comment – thanks for sharing!


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