What Domain Name Would You Buy For $10,000 – $20,000?

As many of you know my price range for buying domain names is typically between $500 – $2,000 however lately I’ve been looking to make a more sizable investment. Right now my budget is between $10,000 – $20,000 and I am looking to purchase one domain name. I will tell you some of the qualities I am looking for but as always, I’d love to hear advice from all of you as well.

We all look for different qualities in domain names but at the end of the day seeing a good return on investment is our shared goal. Below are the qualities I’m looking for, let me know if you think I should strike any of these from my list or if there is something I’m missing. Please avoid from turning this into a sales post where you try to sell me your domains for $10,000-$20,000 – I’m looking more for general qualities that I would look for in buying a name that falls within this range.

  • Existing Income – The domain name would have to be making $xxx/month or more either parked or with a developed site on it. This is the one quality I’m not willing to budge on. I’ve built my entire business on income-generating domains and I’m not going to stop now.
  • .COM – About 99% of what I’m buying this year is .COM domains, I think this is essential if I want the highest resale price for my investment. I’m not saying I don’t like .net or .org – I do, but if I’m going to put five-figures into a name it’s going to be a .com.
  • Not a trend domain – Trends are great but they come and go, I’d like to stick with a domain name this isn’t based on a trend but instead on something that is here to stay for a very long time.
  • One or two words – I have plenty of three-word domains, they are fine but in this case I’d really like to stick to one or two word domains names. They are easier to remember and brand and I think offer better resale value to end-users in many cases.
  • Reasonable domain age – Maybe I’m just being picky here but I’m not very interested in a domain that was registered just a few years ago. Ideally I’d like a domain that was registered at least five years ago.

Okay, well there you have it. These are the main qualities I’m looking for in my $10,000-$20,000 purchase. Now it’s your turn – comment and let your voice be heard!

{ 25 comments… add one }

  • Leonard Britt May 2, 2011, 8:36 am

    Note that on those rare occasions when a quality domain actually drops rather than being caught by Namejet/Snapnames/Godaddy auctions, sometimes the registration date gets reset – not always but I have seen it.

    Secondly don’t announce you are willing to spend $20K. Don’t expect to get a phenom .COM under $1k but you might be able to find a nice two-word .COM for $5k.

  • Russ Chafe May 2, 2011, 9:00 am

    Dito to everything Morgan has said except I am looking in the price range of $1000.00

  • Joe May 2, 2011, 9:30 am

    I agree with Leonard, if you say you’re willing to pay $20k, people with nice domains who are willing to let them go for less than that will inevitably raise their BINs when dealing with you.

  • ValueDrops.com May 2, 2011, 10:41 am

    If it was me, I’d go with category killer name and category itself has to be here to stay, etc, hobby, profession, large city name. It’ll be easy to make these into brands and get direct ad deals on these.

    this actually gives me an idea, it’d be cool to learn about the owners of some of the big city names, and how much would they sell these for, etc LosAngeles.com, NewYork.com.

    LosAngeles.com has some crappy site on it, it could be making money but still.

  • Troy May 2, 2011, 11:07 am

    I guarantee that a major Geo .com will not be selling for $20,000. A small town, with around 40,000-50,000 population would be a good deal at $20,000.

    A major size city like LosAngeles.com would likely not sell for less than a million and I would bet that the asking price would be two to three times that.

    You could pick up a pretty good Geo.org for $20,000 but I don’t know many that are for sale. When they do come on the market you can occasionally get one for less that $10,000.


  • ValueDrops.com May 2, 2011, 11:25 am

    even with 50-100k population, I think that would still be a great investment and brand. But I would have to say that, you have to spend the money/time to build it into a brand. And I think using automated systems or 3rd party company isn’t the best way. I like Elliot’s Burbank.com, but I think it could be much more than a nice site in the right hands.

    then again, if you are local to the GEO .com and can actually go meet the business owners, that would be the best combo.

  • Domain Report May 2, 2011, 11:35 am

    Other things to consider – does it have consistent type in traffic in a well-paying market, or is it highly brandable. No TM issues.

    You could also look at getting a good LLL.com or a NNN.com, those seem to hold their value and fluctuate in price.

    I would also consider spending that much on my country code (.ca) if it were a great commerical one word generic. I don’t know if I would recommend that with .us though, I don’t have enough experience there.

    Good luck and let us know what you get!

  • glaxxon May 3, 2011, 5:23 am

    Try flippa.com, you’ll find many sites that meet your requirements. But it is more like buying a business than a premium domain name. The domain may not be that great but there are many good business’s and brands sold there.
    So if you are fine with this, than you can try flippa.

    • Morgan May 3, 2011, 6:24 am

      @Glaxxon – I’m a huge Flippa fan and actually do a “Flippa Fridays” post on this blog. I look at what’s selling on a daily basis and do think this could be where I end-up finding what I’m looking for.

  • jayjay May 3, 2011, 8:10 am

    When your deal in that arena (5k+ domains) I look towards their possible depreciation value more so than anything else. As you pointed out ‘hot trend’ type domains tend to lose their value rather quickly and as such are not worth pursuing.

    I tend to stick with generics even if they’re in the net, org or popular ccTLD extensions, though theses tend to be more like silver and copper as opposed to their golden dotcom counterparts.

    Ironically enough these extensions seem to harbour the greatest probably for depreciation value, so keeping in faith with the dotcom and going the extra financial distance to get good quality types is always going to pay off.

    Morgan, I’ve been monitoring boxcar,
    especially this thread: http://boxcar.com/index.php?do=biddinglist&action=detailwatchlist&type=2&sellid=319&subid=6206
    there seems to be a torrent of nnn.’s, single/double generics com’s, net’s etc, all waiting to be snapped up 🙂

    some fav’s:

    and a lot lot more – great domain eye candy and worth a look anyway! 🙂

  • Christian May 3, 2011, 12:41 pm

    PatriotAct.com is a nice name

  • Domain 6 Star Ltd. May 3, 2011, 12:50 pm

    Welcome to our website can instantly find something interesting at that price?

  • Valerie May 3, 2011, 1:32 pm

    Any interest in product domain flasks.net
    or geo domain balearicisles.com

  • Carl Demers May 3, 2011, 2:51 pm

    For me Domain Name value is good if the keyword get a few million global/local
    search,but with No competition.

    Take http://www.64.vc this domain name is a top global/local search keyword.
    And you know why.
    65 Top Traffic keyword fellow 64.vc
    1) 950,000,000 to 5,000,000 global/local/search but ONLY 2% to 0% competition

    That a Power you need to make money

    Carl / businessesman

  • Jason Stewart May 3, 2011, 5:42 pm

    How Morgan,

    I have a few you might be interested in:
    My Favorite: PublishedRate.Com


  • Logan May 3, 2011, 8:03 pm

    Yeah, what about a great name like DebtConsolidation6Star.com?

  • Adrian C. May 3, 2011, 11:41 pm

    For the previous 2, if your domains will sell for $20k I’m leaving the business.
    Hi Morgan, interesting article, if I had a $20k budget I’d buy something like career.co.uk. I would definetly buy this domain if I had the money.
    Anyways, there are pretty good domains for $20k, try sedo?!
    Many pple from here are kids, wishing to win a lotto ticket with crappy domains 🙂

  • Jason May 4, 2011, 8:20 am

    “Please avoid from turning this into a sales post where you try to sell me your domains for $10,000-$20,000”

    Gotta love some of these comments. 🙂

  • Justin May 5, 2011, 4:19 am


    Your first point is unreasonable. If you had a domain that was making $xxx per month “parked” in these days, how much would you sell it for? And, if you were making that much on a developed name, you know very well the effort that would have gone into it apart from the quality of the name. So, how much would you sell such a site for?

  • Mohd Arshad May 5, 2011, 11:53 pm

    Hello Morgan,
    What about names like:


    Any consideration?

    • Morgan May 6, 2011, 7:15 am

      @Mohd hehe, nope, those are not good candidates. If you look at my criteria I am looking for domains that are already making $xxx/month, I couldn’t make even $10/month with any of those names you listed 🙂

  • wayne May 13, 2011, 11:03 pm

    I always choose .com over anything else when buying domains , it just makes sence.

  • Samuel July 21, 2011, 11:09 am

    Just wish to say, because you know what these domains is gonna worth in few years time, your investments wouldn’t be a mistake. Therefore, go for it…try sedo. Beside, I’ve got http://www.payingpals.com which I couldn’t go on in completing my design of the said website due to busy days at school. I’ll not be able to run the site and get on well at the Uni. So, wouldn’t mind making me an offer for http://www.payingpals.com thanks.

  • Nick April 28, 2015, 12:08 am

    I’m looking to buy a two word domain name. It describes my former profession and I’m surprised the starting bid is $10k. This is more then I can afford. I would have to borrow the money but I want to make sure i will make my investment back in advertising. To be honest i don’t know much about this business but I own several businesses and have been successful w them. Any advice on how to see if it is a good investment

  • Stacy January 1, 2016, 1:29 am

    I have dicksucker.xxx. it is 2 words…;)


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