What I Bought In The Sedo .ME Auction And What I’m Doing With Them

Earlier this month I talked about the .ME auction happening on Sedo. This was one of those opportunities that I felt represented a great chance for absolutely anyone to get some real skin in the game with some category-defining domains. Of course this also means that I wanted to get in on the action myself, and I did.

I saw this as a great opportunity to buy domains names that we want to develop over the next 1-3 years. There is a lot of branding power you get with a solid one-word .ME domain and if you’re getting into the .ME, .CO, or any other alternative TLD you need to focus on premium domains, period. So here’s what I bought and what we plan on doing with each one of these, none of them will become minisites and many will take over a year to go live so don’t expect to see these up and running anytime soon. These will all become real brands, and building real brands takes time.

To avoid having these show-up in search results I am excluding the .ME from the end of these:

Camping – I absolutely love camping and this name is really more about a personal passion of mine than anything else. We will be turning this into a portal for reviewing and sharing campsites around the world. My team will be using WordPress so we can more rapidly develop and iterate, while using pre-existing platforms that can handle the location data, reviews, etc.

Rap – you might not have guessed it but I do love Rap music, always have since a little kid when I listened to Fat Boys and Run DMC (on a record player) – yes I know, I’m getting old. The plan for this is a simple site where independent rappers can post their songs and network with other people in the industry. I love music so this one should be a lot of fun!

ChatRoom – loved this one and was surprised I got it without much of a fight, there are a lot of directions we can go with this one and we’ll be putting something more concrete together over the course of the year.

WebsiteHosting – this is the only name we have slated for development this year and we expect to have the site live by Q4. The goal here is simple, create a website with reviews of hosting providers and allow people to easily share feedback on the provider they use. We really want to take the whole user review portion to the next level so will be doing some creative things here.

Scientist – bought this one for Daina, she’s an engineer but is doing some cool things in the science world as part of her PhD so I thought this would be a great one for her to have for development.

Mathematics – this ties-into something I’ve wanted to do for a long time and most likely this site won’t go live until late 2013 or even early 2014. I love Math, always have, but I’ve also found that many of the math tutorials are insanely boring. I want to create a free resource for anyone to learn math in a fun and engaging way.

And there you have it, my purchases from the Sedo .ME auction. Right now none of these are for sale and we are not considering any sales until after each brand is built so you probably won’t hear much more from me about these until next year and the year after that. I’m all about owning premium one and two-word domains and these are great additions to our portfolio and over time will become great brands and resources for people all over the world to enjoy!

Feel free to share any of the names you bought in the auction or comment on any that I purchased!


{ 16 comments… add one }

  • David May 31, 2012, 1:11 pm

    Congrats! You have some awesome domains there:)

  • J May 31, 2012, 1:41 pm

    Good batch of dot me domains. The keywords make little use of the dot me extension in terms of action. Your developing ideas are good, so I’m sure you can brand these dot me domains.

    Anyhow, good job on winning the domains. IMO, the dot me auction at Sedo didn’t look that competitive to drive up the prices too high. Perfect time to win those dot me sites. Congrats.

    • Morgan May 31, 2012, 1:44 pm

      Thanks @J

  • Morgan May 31, 2012, 1:43 pm

    Thanks @David – we are very excited!

  • Amr May 31, 2012, 1:58 pm

    Nice names.
    I won 8 .ME names

  • Mike Law May 31, 2012, 2:40 pm

    Congrats on the pickups Morgan! I am a little surprised you didn’t go for camp.me to pair with camping at about the same price. Anyway, I’m looking forward to seeing some of these sites go live soon!

  • Jeff May 31, 2012, 2:57 pm

    I don’t get it! On May 3, in your post entitled “Pivot Time” you stated:

    “The next pivot for my company is the decision to stop building-out any more brands.”

    Yet now, less than one month later, you buy 6 more domains and say “These will all become real brands”

    Why the sudden change?

  • T May 31, 2012, 3:27 pm

    Congrats, some very nice domains!

    I was able to purchase debt dot me 🙂 Was also aiming for a hosting related domain, webhost.me, but didn’t get the domain. I’m going to develop debt dot me with articles on how to get out of debt and monetize it with CPA offers.

    Btw… I sent you an email about the domain, if you have time, would be great to get your input.

  • Info May 31, 2012, 3:48 pm

    Congrats on securing the names you wanted Morgan! Have to say I personally stayed away from the .me auction as I just don’t see the appel in many of these IMHO. Hardly any make sense in that they are not verbs or actions and I think most people are still high on the sale of meet.me which got everyone excited and thinking they could replicate what will prove to be a rare perfect storm of deep-pocketed end user and practiced negotiator.
    Granted, certain words present some unique marketing or branding opportunites but as far as I can see there really is not a lot that makes most of the names on this list better than a .biz.
    What’s more, for those that are planning on developing, you’ll also need to remember to secure the .com equivalent (WordMe.com for example) to avoid traffic leakage, which is something everyone seems to preach about, so you better hope it’s not taken or be prepared to pay. Domainers and developers worth their salt would’ve already considered this and secured said variations before entering into any auctions. Just my two cents.

  • Joe May 31, 2012, 3:49 pm

    Congrats on the acquisition of these great names, Morgan!

  • Vincent Jacques May 31, 2012, 4:13 pm

    Nice buys there and I also look forward to seeing your built-outs! I had an early bid on Rap.me, although I’m not a big fan. Ended up loosing restaurant.me, but did score jokes.me , which I think is a pretty good pick-up if it developed properly, as [jokes] has 1,000,000 exact global monthly searches with low competition! Although, I regret not grabbing lottery.me, which has over 4,000,000 exact global monthly searches with low competition. Some forward thinker got that one pretty cheap and I had too many irons in the fire. Good luck with your development!

  • j June 3, 2012, 1:30 pm

    @ Vincent Jacques,

    Good domains don’t need many exact match searches to produce traffic and revenue. According to Valuate, the exact match are much higher. In Google AdWords, the exact match local searches are a better indicator than global searches. Many domainers will turn down domains with less than 1,000 exact match search locally.

    We developed several sites in which the valuate exact match searches are 300. One domain produces nearly 400 exact match searches on Valuate and 1600 on AdWords. These three websites, one developed in january, and two in February, have generated a combined 35,000 unique visits. Total investment to acquire domains is $23. There are about 50-60 articles on these websites. This proves that good domain names with decent search value and a good idea can produce traffic and revenue.

    Funny Jokes would probably get you more hits than jokes. Jokes will require you to cover all jokes. It will take some time and investment to compete. Lottery dot me would have been a better pickup, as people are always looking to check lottery results, locations and drawings. Lottery dot net sold at $230K, so the dot me could have given you some firepower.

    Your Jokes dot me is a good site. You can cover all the high joke keywords such as funny jokes and insults. It is a big market though. We prefer to focus on one type of genre and or focus to deliver specific traffic. Anyhow, good luck with developing the site. We only own one dot me site that is related to nail service. It fits the dot me description.

  • PPC Ian June 6, 2012, 1:16 pm

    I did not know you like rap music! I’m a huge fan too. Congrats on the great domains.

    • Morgan June 6, 2012, 6:54 pm

      Thanks @Ian – I’ve been a fan for a long time! Also picked-up rapper.us 🙂

  • .ME Of Course! June 27, 2012, 4:06 pm

    Now, they have another 190 names via Sedo. They will be live between 5th … 12th of July 2012.

    The inventory can be seen via sedo.com/me

  • Mr.T October 11, 2012, 1:34 pm

    What happened to your .ME domains? Some are back at the .ME registrry? Some sold or picked up by other people?


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