What Is A One Word .INFO Worth To You?

This morning I wrote an article about the sweet spot in the Domain Investing world, one and two word .COMs. However, as I said in my post, I am also a big fan of other TLDs like .ME, .CO, and .TV, albeit at lower price-points than their .COM counterparts.

While a meaningful one word .COM can be worth six and sometimes seven figures, one word .ME, .CO, .TV and many other TLDs can sell for four or five figures. There are also exceptions to this like Meet.me which sold for $450,000 and is a great example of how alternative TLDs can still be of great interest to end-user.

However, .COM is still king and has the most liquidity, but in one words particularly there are always buyers. So now the question is, what is a one word .INFO worth? Some of the best data ever collected on this is actually being created as we speak with the latest Go Daddy .INFO auction.

Based on this data, it looks like a one word .INFO will range between $1,000 – $15,000 realistically. The top domain, Cancer.info is at  $11,015 with less than two days to go. I think this sets a high in and around the $15K range and on the low end I think you should be able to get at least $1K for most decent one-word .INFO’s. If you look at the distribution of prices it is clear that the sweet spot for one-word .INFOs is under $3,000 so if you’re hoarding all your one word .INFOs for $50,000+ prepare to be disappointed, or to wait a long time.

While there will be exceptions, this is a good gauge of how the market is right now. Sure, you could sell a .INFO for $50,000 but the data that is being created on Go Daddy auctions right now does represent the real liquidity and pricing of premium, one word .INFOs right now. Below is a list of some of names at the top of the range:

Cancer.info – $11,015
City.info – $4,905
HealthCare.info – $4,515
Finance.info – $4,105
Property.info – $3,505
Loans.info – $3,205
Doctor.info – $3,004
Medical.info – $2,605
Diet.info – $2,525

So now I turn to you and ask, what’s a one word .INFO worth to you? Comment and let your voice be heard!

{ 10 comments… add one }

  • Yury December 12, 2012, 5:19 pm

    Great article Morgan. I am personally watching one domain in the auction for which I would be willing to bid up to $2,000. Is the value of the domain $2,000? Probably not given recent sales figures. However I believe that is only because the .info domains are difficult to flip. I am purchasing this specific domain for development. Some .info extensions fit the domains extremely well. A recent example is my purchase of oilchange.info. I paid low $XXX for it and was even told that I overpaid. However I see a lot of opportunity with these types of domains. I have already developed a pretty decent size site on the domain and it is starting to get rankings. There is no reason why a premium site cannot be built on a .info, although I will agree it is much much more difficult to do so.

    Reply
  • Ron December 12, 2012, 6:03 pm

    .info, and ,us have really taken huge hits in the past year, yes they are one keyword generics, which are always desirable in any tld, but with all these new extensions coming online, one really shouldn’t be spending $10k on these type of names. Yes, very hard to sell, I only registered .infos as a hedge on some of my .com;s when they were 99 cents, I have probably sold 3 .infos ever for about $1K total sales to extreme end users who were protecting their .com turf.

    End users just do not relate to anything outside .com in most cases, better ways these funds can be used, my guess is most of these bids are coming outside north america.

    Reply
  • Leonard Britt December 12, 2012, 6:03 pm

    I bid on one .info at $XXX and was subsequently outbid. I thought about increasing my bid but am just not that enthused about anything .INFO.

    Reply
  • Uzoma December 12, 2012, 8:10 pm

    I agree with most of Ron’s points, especially with his attitude, and approach.

    I launched a site, Rechart.com a few months ago, as an information site, and have never ever promoted it, to see if a branded name can garner it’s own traffic, and subsequently create a following organically, and I must say it’s doing very well. It’s a question and answer script. So, if a dot com with such a name can dispense information from oil change to SEO, why then would one need a dot info site? You can visit it and see for yourself. Dot com is probably the only way to go. And there are many dot coms still available if you know what you are doing. Just a few minutes ago, I did a hand-registration of Reevaluations.com and I believe it’s a $xxxxxx name. Check it out at Domenclature.com

    Reply
  • Ross December 13, 2012, 12:37 am

    .info domains are worth an order of magnitude less than .com domains for me however there are more opportunities for a reasonably good domain with .info drops, back-orders etc which can be developed/flipped for much more than a solo domain (if that’s in your business model)

    Reply
  • Randomo December 13, 2012, 7:34 am

    Yeah, I have a 1-word .info for a hugely popular hobby (200K+ exact searches) but haven’t been able to attract offers of more than high $xxx for it.

    Despite a handful of high-profile developed .info sites (such as Germany.info), this extension just hasn’t penetrated the public consciousness, which makes end users leery of investing significant $ in it. (It also sounds more like the extension for a general-access information site rather than a commercial product/service site.)

    Reply
  • drrdroid December 13, 2012, 8:16 pm

    WORTH .99 CENTS WITH A DOT COM

    Reply
  • partha February 28, 2013, 7:52 am

    Hi, your article is nice but this is a high rate for me.
    I am waiting for your next article .

    Reply
  • foreverafs November 25, 2015, 10:50 pm

    im a little late to the show here but I think a one word .info is brandable. Its how you market it and how good your product is. People will remember the domain if its solid enough. Dot com is more well known, but a great product is what people will talk about and remember.

    Reply
  • josh April 26, 2016, 6:28 pm

    I am looking at a couple .info single word domains and thinking about them over two keyword EMD .com or .net.

    Reply

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