What is the definition of Domaining? Do we all agree?

Lately there has been a lot of discussion about Domain Development vs. Buying Domains for the purpose of re-selling for a higher price. I currently buy some domains to re-sell and other to monetize through development. However is the development portion of the business really “Domaining” or is it simply web development? What I will say is that there seems to be a bit of confusion in the industry and I think it comes down to the definition of the word “Domaining.”


I have always thought of Domaining as the business of buying, selling, developing, and monetizing domain names for a profit.

I think of Domainers as Domain Investors – we invest in domain names and whether it is through re-sale or development the goal is to buy a domain name as an investment. An investment is something that pays you, so whether you make money selling or developing, if you’re making money as a result of buying a domain wouldn’t that make you an investor?

I hope this post doesn’t come-off as controversial. I’m a nice guy to the core so not trying to stir the pot. What I am trying to do is put-out a good question that deserves a definitive answer. What is the definition of Domaining?

We all read Domaining.com religiously (or at least I do – thanks Francois!) but do we all agree on what the definition of Domaining is?

So comment and share your definition of Domaining – I’ll be interested to see if we all agree or if each of us has a different definition of the word!

{ 7 comments… add one }

  • Scott Alliy December 8, 2009, 2:24 am


    You have nailed it. The unifying thread here is “investor” whether you buy-sell or buy-develop or buy-develop-sell or buy-monetize (ex: parking) the key is the creation of revenue from domain names.

    I have long advocated that getting the industry to speak in a unified voice will make that voice stronger and less confusing to the marketplace.

    Positioning ourselves as legitimate investors in Internet commodities (aka Domain name) may be exactly the unified voice that our industry needs at this time.


    • Morgan December 8, 2009, 7:38 am

      Thanks @Scott – I agree, having a unified voice is very important! If we all call ourselves Domainers but have different definitions of the word it creates segmentation over time.

  • TechFilipino December 8, 2009, 4:06 am

    I agree, developing should definitely be a part of domaining.

  • Daniel Dryzek December 8, 2009, 7:14 am

    Good definition! I AGREE. Domaining is a broad concept and it includes domain development.
    Domain trading would be focusing only on re-selling domain names.

    • Morgan December 8, 2009, 7:39 am

      Thanks @Daniel – good point!

  • Cate December 8, 2009, 10:27 pm

    Great post Morgan!

    Speaking with Chef Patrick a couple mos. back he asked why I might want to go to a Domain Conference since I’m “really not” a domainer – he knows I love to network and since you answered it for me – I really am a……….I love to build concepts/visions around domain names – the name comes first than the vision – that’s “my domain” :} so who will sponsor me to go to my first domain conference in New Orleans! ? –
    V at soon to be launched Cate.TV :}

    • Morgan December 9, 2009, 12:21 am

      Thanks for the comment @Cate! Definitely would be great to meet you at a Domaining conference!! I’ll be looking-out for Cate.TV!!


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