What keywords sell the best on Squadhelp? Here’s the full list

When it comes to domain investing, my core focus is one-word .COMs. What I’ve always liked about two-word .COMs is the wide range of resell pricing and the strong end-user demand that continues to grow every year. There was a time where product names were hot in the two-word space but that ship has sailed and right now brandables win the day.

Marketplaces like BrandBucket and Squadhelp have emerged as popular destinations for startups looking for a brandable domain. Of course the question on every domain investors mind is – what keywords sell the best? And I can tell you part of the answer since Darpan, the CEO of Squadhelp just shared the sell through rate by Root Word on Twitter, here’s the data:

I was actually pretty surprised by the top keywords, namely that “key” took the #1 spot. Skill came in at #2 which isn’t that surprising given the explosive growth in the online education space which the word “skill” lends itself nicely to.

Here’s a list of the top ten keywords by sell-through rate:

  1. Key
  2. Skill
  3. Innovation
  4. Infinity & Med
  5. Maven
  6. Oak
  7. Home
  8. Nature
  9. Pivot
  10. Nest

While this sales data certainly includes some three-word domains I think it’s safe to say most are two-word .COMs. Also, it’s important to note these are Root words, which is why you don’t see words like “online” in there which I can assure you would show up if you looked at all the words in a domain.

Thanks to Darpan for sharing this data and I’d love to see the other half of the equation, i.e. what are the most common keywords endings if you have it!

{ 2 comments… add one }

  • Abdullah Abdullah September 12, 2020, 10:58 pm

    Thank you for sharing this Morgan
    Great to know.

  • Eri September 13, 2020, 12:55 pm

    Hi Morgan!

    Could you define “root word” real quick? Does that mean it’s the part of the name minus any generic prefix/suffix? Or, the only real word if the other is a misspelling or made-up pronounceable?


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