What keywords sell the best on Squadhelp? Here’s the full list

When it comes to domain investing, my core focus is one-word .COMs. What I’ve always liked about two-word .COMs is the wide range of resell pricing and the strong end-user demand that continues to grow every year. There was a time where product names were hot in the two-word space but that ship has sailed and right now brandables win the day.

Marketplaces like BrandBucket and Squadhelp have emerged as popular destinations for startups looking for a brandable domain. Of course the question on every domain investors mind is – what keywords sell the best? And I can tell you part of the answer since Darpan, the CEO of Squadhelp just shared the sell through rate by Root Word on Twitter, here’s the data:

I was actually pretty surprised by the top keywords, namely that “key” took the #1 spot. Skill came in at #2 which isn’t that surprising given the explosive growth in the online education space which the word “skill” lends itself nicely to.

Here’s a list of the top ten keywords by sell-through rate:

  1. Key
  2. Skill
  3. Innovation
  4. Infinity & Med
  5. Maven
  6. Oak
  7. Home
  8. Nature
  9. Pivot
  10. Nest

While this sales data certainly includes some three-word domains I think it’s safe to say most are two-word .COMs. Also, it’s important to note these are Root words, which is why you don’t see words like “online” in there which I can assure you would show up if you looked at all the words in a domain.

Thanks to Darpan for sharing this data and I’d love to see the other half of the equation, i.e. what are the most common keywords endings if you have it!

Morgan Linton

Morgan Linton