What kind of domain names I’m buying in 2016


2016 will mark my nine year anniversary investing in domain names, and one thing has been constant over the last nine years – change. 2015 was a major year for the domain industry in two ways:

  1. The buying shifted to China
  2. Short and numeric domain names became more liquid at higher prices than ever before

Rewind to 2014 and I was focused on buying and selling solid two-word domain names, no numbers, no CVCV’s, now that the market has changed, so has what I invest in. Domaining is one of those spaces where the term, “if it’s not broken don’t fix it” rarely applies since the game can change over the course of a year. That being said, this usually doesn’t mean that the names you bought in the past are junk, in fact if you bought short keyword domains they’re probably more valuable now than ever before. Still, this does mean you can guide your future investment strategy with where the market is going vs. where it has been.

If you asked me at the end of 2014 what I was buying, I would tell you keyword .COMs, one and two word names. Now, a year later, I care less about keyword names and more about short and numeric domains. So I’ll tell you what I’m planning on buying this year, I can’t tell you how it turns out until a few years down the road but I can at least share how I’m thinking and where I’m putting my money.

Four character .COMs (Most focus)

I love these more by the day. Yes, I think there could be some softening in this market but solid names will continue to command high value. I especially like four character .COMs where the first two character and the last two are the same, i.e. GTGT.com. I’m careful with pricing on these an will happily lose ten auctions just to win one at a price that I think is true wholesale.

Five and Six number .COMs (Some focus)

There have been some insanely high sales in the 5N and 6N .COM space that I think shows how new this space really is. I try to only buy names with 8’s in them and avoid names with 4’s, I’m still very new with numeric domain investing so I’m taking it slow and focusing on names I know are solid. Here’s an example of a 6N .COM I recently purchased – 605858.com. I like the 8’s and I really like the repeating 5858, and no 4’s.

Three and four character/number non .COMs (Less focus)

There are some new gTLDs out there that are seeing some great early signs of interest from investors. TLDs like .CLUB have seen people register entire blocks of domains and there are still tons of names available across all the most successful TLDs. The new gTLD market is still young and it definitely still has a long time to determine if some/any of them will turn-out to be good long-term investments. While it’s not the focus of my strategy, I will still be buying names that don’t end in .COM, but this will likely be the area I invest the least into given how speculative it is.

As always, I’d love to hear from you, feel free to share your own strategy for 2016 or comment on mine!

{ 5 comments… add one }

  • Joe January 3, 2016, 10:08 pm

    The strategies in the buying and selling domain names’ll be honest I will not fall in a last will invest just enough to forget what spyfu.com me to make a living with keywords to high prices CPC Monetization uniregistry.com register them in internettraffic and then domainnamesales, this premium domains for the best extensions

    The other purchase and sales will be as the beginning have to have done and do buy in bulk and sell the same in a week low $ figure BuyNow from my Wordpress blog with Godaddy.com and better marketplace, three or four what more weeks to domain parking, Frank Shelling and sales broker to live all together.

    Where I live a brand only for Spain freelance professional: Strategy on the psychology of keywords and online and mobile advertising do with my new methods to win the web business more money than a SEO could do to win your customer, compared to Seo professional but I think there are other ways to be better than the first and last being the first to sell more than one keyword and this is what I do and start testing later this year and out of time very well have 25 online business and customers happy by Christmas campaign to sell much more than last year, a website soon here only in language Spain

    Not so much lighter stress the years do not go in vain need to respect and should respect the weather and good harvests to eat best of house and garden plant what one would want more.

    Read books and post your blog and others that follow, and other tastes in reading, music and cinema with a glass of water and decaffeinated coffee with hot milk without sugar ,. (In summer cafe with ice water to remove the caffeine and be good and fresh, not too much cheese not let you sleep) and creativity in my research than to science itself and you can give yourself to help not fall over and step on it or not worth anything and is for me as a gift of this life that we live.

    Finally visit my mother what next January 15th turned 90 years of age in the nursing home every Sunday.

  • Omar Negron January 4, 2016, 8:39 am

    Hey Morgan.

    Good strategy for the 2016 year. I’m still fuzzy on all of the numericals and character .coms and it’s something I may learn about in the future. Currently though, I am still looking at solid 1-2 word .com’s.

    Thanks for the post.


    • Morgan January 5, 2016, 6:28 pm

      Thanks @Omar and you’ll definitely still be in good shape looking at one and two-word .COMs, just be particularly careful in the two-word .COM market to make sure it’s a domain that could be used by companies across different niches for maximum liquidity. A domain like GetAround.com has a lot of potential buyers/end-users whereas a domain like SkiVail.com is still a solid name but has a lot fewer potential buyers. Hope this helps!

  • Daomining.pro January 6, 2016, 3:27 am

    I am buying new gTLDs only…because I am poor.

  • femi January 6, 2016, 5:27 pm

    Am new on this domain networking ,I wish I could get a start up idea .thanks


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