What new domain extensions do real people actually know about?

I was having a conversation with a friend earlier this week who was talking about .AI, which they mistook for a new domain extension. When I told them it wasn’t and it was actually a ccTLD, this brought up the question, “well then what new domain extensions are out there?” I turned the question back to him and he rattled off some extensions like .CLUB, .XYZ, .ME, .CO, .IO (which is also a ccTLD) and then he started drawing a blank.

While I think it’s easy for those of us who have been in the domain industry for years to know every extension under the sun, it’s important to remember that many consumers don’t. I asked him if he knew about .GURU, .LIVE, .BUZZ, and continued to get a blank stare.

Now I’m not saying that other new extensions aren’t doing a good job marketing, in fact many of them are. The challenge is, with so many new domain extensions out there, how can you really expect consumers who spend less than .1% of their time dealing with domain names to know them?

So now I wanted to turn the question back to you – what domain extension do you think real people (yes like your family, friends, etc.) actually know off the top of their head? Comment and let your voice be heard!

{ 6 comments… add one }

  • Gene March 2, 2017, 6:23 pm

    Morgan, great post, but you seem to be asking the wrong question.

    While the answer to YOUR question is…”for the most part, theyre not familiar with any of them”…

    The more important question relates to the point you touched on, i.e., why are the registries doing such a lousy job promoting gTLDs?

    And that answer (imo) is that (i) they are not demonstrating their commitment to spreading the word because theyre spending the revenues on non-marketing activities, and (ii) they show no innovation in their sparse marketing efforts.

    For example, i don’t recall seeing a single registry run a Shark Tank-type contest, where they’d fund great online businesses that leverage [their] extension for a website address. The PR value of such a contest would yield 100x the investment. But no one’s done it.

    • Samit March 2, 2017, 11:06 pm

      Think Radix actually ran a contest where they gave every entrant a free .tech domain and some cash / support to the winners, maybe others are doing so as well, .club seems to have something similar.

  • Julio Maysonet March 2, 2017, 7:46 pm

    I didn’t even know the new gTLD’s existed until I returned to domaining in September of last year. Then I was surprised to learn at how many they were that I’m cherry picking for the best ones.

  • Joe March 2, 2017, 9:26 pm

    You think from the beginning of the gTLD that somebody fixes, I think that users only see what we have always learned is the keyword and then write the extension as usual. COM, NET, ORG, INFO, with the years to arrive more and more with an end that now we return to write like a pastime that for some is money and for a great majority the inverter of domains ignores Buy and sell in, in some Many cases say no, like gTLD, but they buy and sell.

    In all there is a beginning and an end can not always endure many gTLD I have read that a Chinese became rich by registering key words that had been sold in 7, 6, 5 digits with .CM Cameroon extension each domain name registered with this Extension of African country $ 107 average “The same or a similar price to pay for a premium gTLD” in which only one letter was missing the “O” to be COM.

    This Chinese person was smart in one thing in the CM extension to COM and ahead of business.CM to business.COM one is ccTLD and the other is TLD I earned a lot of money writing a single word that was sold in his day for $ 10, 9, 8 , 7, 6,5,4,3,2,1 Millions and then from $ 900 thousand to $ 10000 you do not get what you got from your sale, although with the domain parking lining millions of USD.

  • Scott Mahoney March 2, 2017, 10:52 pm


    Those are the 4, if your in China it’s CN as well

  • Mark Thorpe March 3, 2017, 7:02 am

    .Co because it is the closest to .com and a lot of startups use . Co too.


Leave a Comment