At conferences sometimes all it takes is one or two nuggets to make the whole thing worthwhile. I’ll be honest, when I go to domain conferences, I rarely go to any talks, I spend my time hanging out with old friends and making new ones and I always learn more than I could ever have expected just from the conversations I have.
That being said, an an online conference, things change a bit, the content is much more available and accessible on your own time schedule. While I’m not able to catch much during the week, this weekend, and probably next weekend, I’ll be watching some sessions and hunting for nuggets.
So what’s a nugget?
A nugget is that little bit of brilliance that comes out, often when you least expect it, that sparks something in your mind that inspires you to do something differently. Or at least that how I’m defining it.
Like I said, I’ve been busy working so haven’t had much time to do anything conference related so I’m short on nuggets, but I’m interested to hear from those of you who have been to sessions and picked up a few nuggets. As I watch more sessions I’ll be sharing some of the nuggets I learn.
Of course, it would be lame for me to not share anything in this post and by now you’re probably thinking, jeez, why am I reading Morgan ramble on about nuggets when he just wants me to share! So I’ll share someone else’s nugget. I was talking to my buddy Braden Pollock last night (who moderated the SEO session), and he said one of the panelists mentioned that when evaluating domains for SEO value, you can get a good estimate by valuing each backlink at $1.
Of course, there are some caveats here. A really good backlink, i.e. from a super high impact source like the New York Times is worth a lot more than $1, some people pay $5,000+ for a name with a backlink like this. On the flipside, 500 garbage links with low domain authority aren’t going to be worth a buck a piece.
That being said, decent backlinks on a name can translate to about $1/each and yes, there are people buying domains for their backlink profiles and flipping them using that as their valuation metric. Boom – a nugget!
And here’s a little bonus nugget that Bill Hartzer was kind enough to share on Twitter today in advance of his session tomorrow…
Yes, you read that right – Google prefers .NET to .COM 🤯
I’ll have more to share as I start watching some sessions, for now I’d love to hear a nugget or two that you’ve picked up so far. I want to hear from you, comment and let your voice be heard!