It’s been fascinating to see how different people adapt to change. As a startup founder I’m used to things changing, that’s the name of the game. When we started Bold Metrics, most people weren’t comfortable answering questions about themselves online, “why would I share my weight with anyone!?!?” Fast forward to today and companies like Stitch Fix can ask online shoppers 30+ questions and they’ll answer them all without flinching.
The domain investing world has also changed a lot over the last ten years…but no change has happened as quickly as what we’re seeing now. One of the things I’m hearing across-the-board from investors is that sales volume is still good, but at lower price points. I was able to hop on Mike’s get together yesterday for about twenty mins and this topic came up again and people seemed to reinforce this point – names are still selling, but your price point has to be sub-$5k (and often much lower).
So at this point I think we can lock that in as a trend.
But there are so many other changes people are making and I want to talk about that more. For me, here’s three changes I’m making:
- Starting to do some light outbound – I don’t have much time on weekdays so I’m now trying to do about 30 mins of outbound on the weekends. Yes, tiny sliver of time, just testing the waters.
- Submitting more names to BrandBucket – I’m putting more names on BrandBucket at being a bit more lenient with my pricing. For example, if I would normally want a 10x ROI I’m fine listing at a 5x ROI.
- Starting to explore services like DNWE and NameLiquidate – selling to other domain investors has never been something I’ve done, but with both of these services up and running it feels like a good time to experiment with a small percentage of names.
Currently I’m taking about 75% of the money that comes in from domain sales and I’m putting it right back into acquiring more names. Now does seem like one of the best times to buy domains and since I don’t rely on domain names for my livelihood, using the money from investments to continue to strengthen my own portfolio has always been my focus.
All of my renewals have already been covered by sales I’ve made this year so I’m really going to try to see what I can get in the aftermarket while there’s less bidding activity.
Okay, so that’s me – now I want to hear from you. I shared three things but I’m only asking you to share one (but share three if you want!). What’s one thing you’re doing differently with your domain portfolio today?