What’s Your Biggest Domaining Blunder?

In the world of Domaining, hindsight is always 20/20 and many of us that now make a living with domains started-out by making some pretty major mistakes. Of course, as with anything in life there are those who make a mistake and give up, and those who learn from it. The road to a successful business is Domaining is full of blunders and if you’ve never made a mistake, let me be the first to say (in a booming voice) Bullshit!

So I thought it would be fun to share some of the blunders we’ve all made in our journey’s in Domaining. Since I’m the guy writing the post I thought I’d share two of my blunders to get things going.

  1. Spending tens of thousands of dollars on domains my first six-months in the industry – like most new Domainers I saw a few lists of domain sales and thought, “I can register names like those!” I went on the famous domain name buying spree that kills so many Domaining businesses before they even start. Luckily one of my first developed sites made back every penny I had wasted and then some…but I still did drop over half of the names I had bought in my first year, and yes it was painful.
  2. Investing in .MOBI – like many other Domainers I thought .MOBI would be the future, heck, everyone was starting to browse the web on their phones, .MOBI seemed like an obvious choice. Then Smartphones got smarter and the reality quickly set in that there was no unseating .COM. People stuck with .COM domains and just built mobile-friendly websites. I lost quite a bit of money on .MOBI, it was once again painful, but I can tell you it did teach me to dip my toe in the water with new TLDs before betting the farm.

There are two of my Domaining blunders, now it’s time for you to share one, or two of yours. Don’t be shy, be proud, the mistakes we make and live through are the ones we often learn the most from!

{ 13 comments… add one }

  • Max June 25, 2013, 6:13 pm

    Registering 50 state domains for a project. I think it was shareit[state].com (ex: shareitflorida.com, shareitgeorgia.com, etc.). Thought I was going to turn each into a state wiki. Yeah, that never happened.

    Buying floridarealtor.com in an auction without knowing that realtor is a trademarked term & letting it lapse after a cease and desist letter.

  • Ms Domainer June 25, 2013, 6:19 pm


    Registering over 200 etv domains.

    What was I thinking?

    Investing in .tel.

    Again, what was I thinking?


  • Louise June 25, 2013, 6:30 pm

    You’re successful now, you have met and exceeded goals, none of it was a mistake.

    If I ever become successful, that is what I am going to say, because they don’t teach this stuff in college.

    It’s why I read your blog, to get a read on the industry, and make changes along the way!

    Just to share a dot mobi that I registered and dropped: Clandestine.mobi. It made all the sense in the world at the time! lol.

  • Kevin M. June 25, 2013, 6:34 pm

    Morgan, I wouldn’t consider investing in .mobi a ‘blunder’. A ‘bummer’ maybe, but if not for the iphone coming out so soon afterwards and then the many clone phones, things may have been quite different. I lost on that too, but nowhere near as bad as some did. As in all ‘investments’.. some pan out, and some…. 🙁

    As for a domaining blunder.. I took DBA.com ‘out’ of my shopping cart way back when, because at $100 a pop, didn’t see the potential in keeping it.

    (…and the band played on..!)

  • Rich June 25, 2013, 6:38 pm

    In o7-09 i lost my business (real estate) and i started surfing the web that’s when i
    heard /learned about domain names.

    Spending $8,000 in pigeon s**t without reading anything about domains.
    At least they were all .com’s LOL.
    Knowing what i know now i was 5 years late to the game.
    That’s ok. I will make it up.

  • Brian Diener June 25, 2013, 6:46 pm

    I think my biggest problem was not keeping track of my domains. When I got busy with school I let some names I paid hundreds for expire! Now they are owned by different domain investors. Oh well.

  • don June 25, 2013, 6:56 pm

    interesting topic, hindsight is so hard for this industry as its easy to look back and say “why didn’t I think of that”…I think I registered my first names in 2000 but never heard of domain parking until 2004 and missed the whole concept of type in traffic, now I am always analyzing 2 things. What does the google show for potential search traffic and how would this be monetized, as I try to stay in industries that have established monetization channels, with the some rare exceptions for speculative purchases.

  • Morgan June 25, 2013, 8:16 pm

    Thanks for sharing everyone, keep em’ coming!

  • AbdulBasit Makrani June 26, 2013, 12:21 am

    Nice to read mistakes/blunders. I registered lot of .cc and .mobi domains in the past and eventually lost all money in .mobi domains. Although I made return on .cc domains but didn’t worth time and money. Instead of that I could have invested in .com domains.

    Many domainers invested in .mobi domains and I think most of them including me lost their money in it.

  • Domenclature.com June 26, 2013, 1:01 am

    The Gambler, (er Domainer):

    On a warm summer’s evenin’ on a train bound for nowhere,
    I met up with the gambler; we were both too tired to sleep.
    So we took turns a starin’ out the window at the darkness
    ‘Til boredom overtook us, and he began to speak.

    He said, “Son, I’ve made my life out of readin’ people’s faces,
    And knowin’ what their cards were by the way they held their eyes.
    So if you don’t mind my sayin’, I can see you’re out of aces.
    For a taste of your whiskey I’ll give you some advice.”

    So I handed him my bottle and he drank down my last swallow.
    Then he bummed a cigarette and asked me for a light.
    And the night got deathly quiet, and his face lost all expression.
    Said, “If you’re gonna play the game, boy, ya gotta learn to play it right.

    You got to know when to hold ’em, know when to fold ’em,
    Know when to walk away and know when to run.
    You never count your money when you’re sittin’ at the table.
    There’ll be time enough for countin’ when the dealin’s done.

    Now Ev’ry gambler knows that the secret to survivin’
    Is knowin’ what to throw away and knowing what to keep.
    ‘Cause ev’ry hand’s a winner and ev’ry hand’s a loser,
    And the best that you can hope for is to die in your sleep.”

    So when he’d finished speakin’, he turned back towards the window,
    Crushed out his cigarette and faded off to sleep.
    And somewhere in the darkness the gambler, he broke even.
    But in his final words I found an ace that I could keep.

    You got to know when to hold ’em, know when to fold ’em,
    Know when to walk away and know when to run.
    You never count your money when you’re sittin’ at the table.
    There’ll be time enough for countin’ when the dealin’s done.

    – Songwriters: SCHLITZ, DON

  • Joe June 26, 2013, 2:08 am

    Morgan, is like a school for beginners, for one reason always be advising and supporting those who start in this market and industry, this stop me is very good.

    You’ve succeeded in a market where mistakes are expensive, but what is interesting is to know everything you spend to become what you are now in the market for domain names.

    Reading your post is for my learning new everyday, I have 10firtslinks.mobi also believe the same as many of us but really the best com

    I would like to write a post or two on the subject of domain names com and other gTLD if all have to be registered as a trademark or registered with just the logo and is worth to make a website, ecommerce, blog and not have problems with others always appear behind the wall as the great composition of Pink Floyd.

  • Tim Davids June 26, 2013, 5:20 am

    I made $1200 profit in .mobi but it was like pulling teeth.

    Biggest mistake was dreaming of owning thousands if names like the big guns instead of shooting for just a few premium names. Climbing my way to that still.

  • Igor Mironyuk June 26, 2013, 12:16 pm

    My biggest domaining mistake is hope than on new reg domains in last 5 years I can earn more money!

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