When It Comes To Domain Names, Does Keyword Order Matter?

by Morgan on May 1, 2012

I received a great question from a reader yesterday morning, he asked, “Does the keyword order matter when it comes to the potential resale price or monetization potential of a domain name?” Since I’m having a lot of fun getting back into the land of video I thought I’d take the time to answer this question in a short video. If you’re not patient enough to watch a three minute video (hey, nothing wrong with that!) then I’ll tell you the answer, yes, watch the video to hear more about why it matters so much!

{ 5 comments… add one }

Vince DiAngelus May 1, 2012, 12:54 pm

The video looks great, but the sound needs help.

I would suggest you get yourself a remote microphone. Clip-on or boom mic!
http://www.videouniversity.com/articles/audio_for_video_part_2/

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- Morgan May 1, 2012, 1:30 pm
  
  Thanks @Vince, funny someone just emailed me to ask how I got the sound so crisp…are you sure you are watching it in full quality?
  
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Kevin M May 1, 2012, 3:52 pm

I guess there’s always an other side of everything. This is a sale SEDO is reporting today –
oilolive.com 4,100 USD.

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Leo May 1, 2012, 9:28 pm

I disagree with your statement just a little.

What demographic are you targeting and where? This is where order matters.

Some transposed keywords in phrases can actually get you traffic from folks that speak other languages, even here in the United States. If you want to target the Spanish market in the States this can be an angle you competitors never though of, incidentally.

For example, in Spanish they say “Casa Blanca”, which means literally “House White”, not White House.

So, if you own CarNew.com instead of NewCar.com much of the direct navigation will be foreigners since that is how many, not all, will type it in due to their own language structure.

CardsCredit.com probably would not work so well as an example b/c they have heard the English phrase “Credit Cards” even in their own countries plenty of times and will type that correctly most of the time. Phrases where they have not heard them said correctly over and over on they will make this mistake. I have 17 years of stats to prove it. 🙂

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- Morgan May 2, 2012, 2:13 am
  
  @Leo, if the search volume is still high for the words in the reverse order then it’s still a good name for sure! What I’m talking about here is words that go from high search volume and CPC to low once the order changes.
  
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