When it comes to Labor Day, exact-match domains are duds

LaborDay2018

There are some domain names that might sound good when you first think of them, but as you go deeper, they turn out to be a dud. In my opinion, LaborDay.com, .net, .org, .co – really the word “Labor Day” in any extension is a great example of domain that might sound good at first, but in the end don’t have much value for development or resale.

Once again, this is just my opinion, but I also have some data to back it up. First, when you search for “labor day” on Google, there isn’t a single domain with the word “labor day” in it in the first two pages. I didn’t go to page three or beyond because, who really goes that far?

So what’s happening with exact-match “Labor Day” domains? Here’s a quick look across some of the top extensions:

LaborDay.com – doesn’t resolve

LaborDay.net – parked w/for sale banner

LaborDay.org – parked w/for sale banner

LaborDay.co – Undeveloped “for sale” landing page (priced at $4,995)

LaborDay.io – Undeveloped “for sale” landing page (priced at $3,995)

LaborDay.me – available to register (yes, you can buy this right now if you want to)

According to NameBio, the only recorded sale of an exact-match labor day domain is LaborDay.net which sold for $1,500 on Sedo back in 2010.

The reality is, there’s really no great development or business ideas centered around Labor Day (that I can think of). Holidays like Black Friday, Cyber Monday, Christmas, Hanukkah, etc. have a lot more potential and thus, a lot more activity in the exact-match domain space.

Still, think about it. If you were in a live auction and heard that LaborDay.com was available for no reserve, would you bid? It’s all too easy to say, “well that’s a really well known holiday, someone is going to want to buy the domain from me!” But I don’t think that’s the case. This is a great example of a two-word .COM that represents something really well known but has little-to-no resale or development value.

Of course, that’s just my opinion. What do you think? I want to hear from you, comment and let your voice be heard!

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{ 8 comments… add one }

  • Jay Davis September 3, 2018, 11:37 am

    True. It’s only one day. I have http://www.festive.com for sale which is quite good generic domain for any holiday.

    Reply
    • rathead September 3, 2018, 11:52 am

      too bad you couldn’t get Festivus.com… bigger than christmas in some housholds.

      Reply
  • Joseph Peterson September 3, 2018, 2:30 pm

    Let’s not forget that the market itself changes. The broad consumer economy, I mean. New use cases appear along with new meanings for brands and advertisers.

    “Black Friday” wasn’t created within nanoseconds of the big bang. Prior to that date being a associated with holiday sales, the phrase wouldn’t have had the value it holds today.

    Theoretically, for any domain name, there could be a Before and After. Today perhaps a name means nothing or has limited utility. But tomorrow?

    Some domainers are value investors, seeking empirical evidence of market value today. Others will gamble on value that is hypothetical, speculative, based on a future that may never arrive. And that’s not wrong per se. It’s only wrong usually. Which is why the ROI is so high in the unusual case that they bet RIGHT … and have the patience to wait for pigs to fly.

    Reply
  • Snoopy September 3, 2018, 4:52 pm

    Agree. These are the types of domains that will sit in a portfolio and rot.

    Reply
  • Rich September 3, 2018, 8:36 pm

    This is a really awful post. Bored much?
    You are a reasonably intelligent person…
    Can’t you write something better than this?

    Reply
  • MapleDots September 4, 2018, 5:18 am

    I was thinking the exact same thing the other day when I looked at a domain purchase. It sounded like a good idea but when I did a google search I found every version of it parked and for sale with little to no google results. Google is your friend and can often be a great tool when deciding on what domains to register or purchase.

    Reply
  • Concerned Citizen September 4, 2018, 8:11 am

    @Rich
    Says the person taking the time to post a useless comment…
    Surely you are a “reasonably intelligent person” Rich.
    Bored much?

    Reply
    • MapleDots September 4, 2018, 8:21 am

      HeHe…..
      Maybe he is the owner of a LaborDay domain 🙂
      Another side not is that Labor is spelled Labour in Canada, Britain etc.

      Reply

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