When It Comes To Mobile, Apps Are Crushing The Web

Yes, we all love domain names. Heck I’ve been writing about domains since 2007 so I have to still think they are pretty awesome. While I love domains and don’t think they are going anywhere I am also constantly looking at data and trying to understand where the world is going over the next 5-10 years.

First in case you missed the memo, there is no “mobile fad” – mobile is fucking huge, and it’s growing faster every month. This afternoon I saw some very interesting data published by Flurry Analytics showing how apps are completely dominating mobile. Take a look at this:


Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day from 2 hrs and 38 minutes per day in March of 2013. Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day.” (Source – Flurry)

Now don’t panic, the web is still going strong and I actually think .COM domains are going to see a very nice increase in value over the next five years. Still, if you’re trying to keep up with how the world is changing you’d be crazy not to start thinking about how you can tap-into the app-ecosystem.

The world changes fast and your business should be changing with it.

{ 7 comments… add one }

  • Domain Names June 21, 2014, 3:40 pm

    Internet of Things is predominantly mobile, and apps intrinsically are better in targeting users’ needs.
    Still, good websites are here to stay.
    Marriage of apps and websites seems to be the optimal way to travel…

  • Michael June 21, 2014, 4:25 pm

    I think I want to make some apps! Do you need an apple computer to make apps for the Iphone? I want to try out that new programming language you wrote about a few weeks ago.

  • Joe June 21, 2014, 4:32 pm

    Hi Morgan,

    Many days without my comment and I’m here to start over:

    I think Apple mobiles, Samsung, and other brands be new to the U.S. market for the hours that users use in the market for an average user Spain using mobile smartphone 8 hours a day is brutal to say Ok, if so. most young girls ages of University more than boys.

    Another niche market are young to study vocational training aged 17 to 19 years between the sexes these may seem impossible but you is true, many parents say my children sleep with their mobile as his stuffed animal.

    This niche is outrageous consumerism of hours at least 10 hours every day be prepaid companies that Latino immigrants use a refill $ 7.50 can be made up to a total of 20 calls to 1 hour and messages Whassap not pay almost nothing, spanning 3 million boys and girls use this system for this money have up to 10 days.

    With few words why our youth be millions out of work, it is a market that will take advantage of this July and August holiday.
    Although this mobile two more years, came new forms of more advanced communication.

  • page howe June 21, 2014, 5:14 pm

    so if i look at my family usage your probably right, so my wife and kids play flappy-zazzle-crossword and snapchat their friends for 10 hours in a day….. and thats 8 hours.. and then i research refinancing my house for 20 minutes and generate a $6500 commission for a bank or mortgage company…. apps are HUGE your right, but lets not assume every minute spent is valuable time that is generating revenue.. unless your the lowest rung of interest advertising singles dating or crazy cat videos. just mho.

    • Morgan June 22, 2014, 8:02 am

      @Page – good point and I do believe that roughly 50% of the time spent in apps is gaming so that is a big part of the market without a doubt.

      @MountainJack – sorry but that’s just not true, some of the most popular apps of all time NEVER got their .COM. Just look at Vine (Vine.co) and Jelly (Jelly.co) as two examples…

  • Mountain Jack June 21, 2014, 5:54 pm

    Just remember that every single app needs a .com home page.

  • Alan Dodd June 22, 2014, 6:05 am

    It’s just more and more Internet.

    It’s expanding the whole naming thing as every app has one thing in common – they all need a name.

    I have actually witnessed the power of a good website through our local table tennis club – every week new members that I saw with my own eyes. All thorugh a simple website http://www.dundumtabletennis.org – !

    I have to develop my own website namedream.com but so far I am really happy with it. Can’t believe it’s taken so long but there you go.

    It’s a true win-win for mobile-apps-web-domains.

    I love the way that with apps, it’s a design battle. For example, for me the ticketmater app just kills the website. Kills it! But ironically, I can’t book it on the phone, I have to go to the website.


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