When to Drop a Domain – An SEO Perspective

In this episode of Domainvestors.tv I discuss when to drop a domain and the algorithm I use for deciding whether or not to keep a domain.

There are many different points of view on this issue. As someone who is very focused on SEO I use keyword popularity to determine if a domain has future potential.

Using tools like the Google Adwords Keywords tool is a great way to determine exactly how many people are searching for the keywords in your domain each month.

Remember, you can always try to sell your domain close to the expiry period as well if you don’t think you’re going to keep it. Your garbage could be a goldmine for someone else who has a specific use for the domain.

{ 4 comments… add one }

  • Mike Harmon May 9, 2009, 2:30 pm

    I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

  • Stuart Maloff May 9, 2009, 3:17 pm

    Out of curiosity, do you have 1,000 as a minimum for monthly local or global search volume? I may have missed that part. Thanks.

    Local Search Volume: April Help
    Global Monthly Search Volume Help

  • Chef Patrick May 9, 2009, 7:50 pm

    Good video and excellent that you gave pointers on your personal renewal strategies.

    My strategy is GUT. The only thing I check before my gut is parking stats. If it is making money and it pays for itself I’ll renew. If not I’ll look at it for the name and go by gut feeling.

  • Domain Superstar May 10, 2009, 6:08 am

    Very nicely done with the video. I absolutely love the Google Adwords Keyword Tool and use it to make a lot of buying/dropping/renewing decisions as well. – Joel


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