Which Has More Liquidity .NET or .ORG?

NET vs ORGWe all know that .COM has the most liquidity when it comes to selling domains. All buyers would rather have a .COM 99% of the time but can only afford their top choice .COM a very small percentage of the time. So they look at other options. As investors we do the same thing. We would all love to have nothing but solid .COMs, but at times we have to make sacrifices and pick the .NET or .ORG when the .COM is out of our budget.

Here’s the issue. Too often do you read about how the price of a .NET or .ORG compares to a .COM. Suppose a .COM sold for $250,000, many people think that the corresponding .NET or .ORG would sell for at least $25,000, right? Well, not really. Just because one buyer had a $250,000 budget for a .COM, doesn’t mean that there are any buyers out there even with a $2,500 for the .NET or .ORG. They don’t have as much liquidity because in most cases you are giving buyers their second choice.

So I wanted to ask all of you this question, which do you think has more liquidity .NET or .ORG?


{ 14 comments… add one }

  • Jason Thompson September 3, 2013, 2:44 pm

    I tend to receive higher offers on .org domains, so I would say that .org domains have greater liquidity. BTW, this seems to be one of your favorite words. 🙂

  • Mark September 3, 2013, 2:45 pm

    Based on my own business experience, traffic leak from .ORG to .COM/.NET is very small, however from .NET to .COM is huge. My business on .NET ends because of this experience. Therefore I would not pick .NET for any further projects. I believe there is no alternative to .COM, but to answer the topic question: I vote for .ORG !

  • Luke September 3, 2013, 2:52 pm

    I’ve sold both, but have found .net to be an easier sale. Most still see .org as the extension for non-profits, whereas .net is commonly used for commercial purposes.

    Unless it’s a super premium term I don’t buy either for resale anymore. I do still buy both for brand protection though.

  • Adrijus September 3, 2013, 3:02 pm

    My vote is for .NET.

  • Mark September 3, 2013, 3:07 pm

    Gotta go with .Net.

    The very nature of .org is non-profit. While this original designation is not known by all, .Net has always been commercially driven.

  • Brad Mugford September 3, 2013, 3:52 pm

    I sell a fair amount of both .NET and .ORG. I like .ORG, but not all terms are good fits.
    Commercial terms are generally a far better fit in .NET than .ORG.

    An example is a term like “Paintball Guns”. This is a much better fit in .net. In .org that term makes little sense.

    There is not a one size fits all answer here. Liquidity depends on the quality of the term and the fit in the extension.


  • Leonard Britt September 3, 2013, 4:21 pm

    .Net sounds better for most types of businesses or websites so I have never acquired many .Org domains. However, I have to admit I have sold a much larger percentage of my .Org registrations than my .Net registrations.

  • Joe Styler September 3, 2013, 5:22 pm

    I like both extensions but your article made me wonder. While we know that not all sales are public, I think public records are a good place to check. GoDaddy’s report shows a couple org sales and no nets in its top sales, https://auctions.godaddy.com/trpmarketanalysis.aspx?ci=55877
    Ron Jackson’s site shows more org sales than net sales on both ytd totals and non com sales, http://dnjournal.com/ytd-sales-charts.htm
    I think it comes down to the fit for the potential buyer as some of the others have already commented.
    Sedo’s Market report seems to show more net sales than org by both volume and average sales price. https://sedo.com/fileadmin/images/about_us/Sedo_Infographic_2013-Q2.jpg?et_cid=21&et_lid=246441&et_sub=PRMarketStudy

  • Joe September 3, 2013, 5:23 pm

    Good question in one of your post you write with the arrival of new gTLDs writing that, .Net can lose a lot of power investment by buyers and domainers have problems and those like myself who have domain names .Com and .Net with the same keyword.
    If this keyword to have a user base as eg global monthly search users 150 million divided by 12 months = 12.5 million users, locally and USA search 30 million users per month divided by 12 months = 2.5 Million USA users.

    I think the purchase price should not be the same, but if you have these two domain names are two different domain parking traffic be for both equally, there is no reason I believe it is due to marginalize him. Net if both have the same traffic each month.

  • HowieCrosby September 3, 2013, 10:57 pm

    It’s all in the name, with .org being charity and non-profit and .net commercial, that should be the users first decision.

  • Nick September 4, 2013, 3:34 am

    “………….in most cases you are giving buyers their second choice. – See more at: http://morganlinton.com/which-has-more-liquidity-net-or-org/

    Unfortunately there is no way to tell if a buyer is claiming that the name they want from me is their “second choice”. I have had people tell me that a .COM was their second choice and I reject a $50 offer only to sell it to someone else 6 months later for $5,000. So its best to always be wary of what a buyer says and try to price realistically.

  • Brad September 4, 2013, 6:10 am

    .net is for sure the 2nd best especially for businesses, no hands down.

  • Joe September 4, 2013, 6:23 pm

    @ Nick what you write in your comment it’s best to be realistic is this crazy market auctions see Sedo and Afternic’s domain name. Com do not understand how to get to spend so much money, when in fact end users look the same being alone are 500-5000 locally year U.S.. no more and no traffic.
    Instead there. Net and some. Org to climb in price auctions and buy those, but I do not know to become realistic the keywords were well with local U.S. users each month and most have traffic this is important for you to buy a domain name. Net at a price that is realistic as a whole.
    Would I take the same money that time may have considered buying.
    I have. Net, but none. Org, all. Net for all my different web project have the same. Com. this have a name that is the mother of all battles and campaigns, the strategy.

  • Igor Mironyuk September 16, 2013, 2:28 am

    I think that .net the best if say who better .net or .org
    Because .net listed on auctions after .com


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