Why Bing Is Better For Domainers

Did I get your attention? I thought so. When you saw this headline you probably thought, “What, who cares about Bing? It’s a Google world!” and you would be right…however Bing gives Domainers some free search love that you just can’t ignore.

So what’s the big deal about Bing? The first thing you should know is that Bing gets significantly less traffic than Google. Most people think Bing is the #2 search engine out there, those people are wrong – You Tube is! This makes Bing the #3 search engine, however the traffic is nothing to scoff at.

Bing is better for Domainers for one simple reason – they weigh domain names significantly more than Google in their ranking algorithm. I have found this time and time again with many of my own domains as well as those we’ve built-out for clients. The incredible thing is that many times I don’t have to spend a minute building backlinks (one of the most time-consuming parts of SEO) since in many cases you can make it onto the first page of Bing thanks to your exact-match domain.

Google on the other hand is much more concerned with backlinks, specifically one-way backlinks from very reliable/popular sites. Getting your site onto the first page of Google is a lot of work, believe me it’s worth the work, but it’s a lot of work nonetheless.

As more and more Domainers begin to focus on development Bing could create some nice organic traffic right-out of the gate for a newly launched site. This traffic is not only a great way to start generating some income, but can also be used to attract direct advertisers.

The very first day that Kayaking.org appeared on the first page of Bing I received an email from an interested advertiser. I didn’t reach-out to them, they just saw I was on the first page of Bing for “kayaking” and wanted to advertise. Not once did they ask for my traffic, conversion rates, etc. All they cared about is that I was on page one of Bing.

So let me be clear as to what I’m saying here so there’s no confusion. Page one of Google should be your end-goal, but as you get started Bing could provide a nice base of traffic and revenue. I couldn’t tell you why Bing values the domain name more than Google but after a LOT of experimentation I can say with confidence that it does…and as a Domainer I just have to say “Thank You Bing!”

{ 23 comments… add one }

  • Johnnie August 11, 2010, 11:32 am

    Few points.

    YouTube is not a search engine. It doesn’t crawl and index the internet.

    Yahoo is the #2 search engine, followed by Bing.

    But that won’t matter shortly, since Bing will power Yahoo anytime now.

    Yes, exact match is great but don’t hang your hat on that, things can change. Always good to get some links in to any site you develop. Since it’s a factor with all the search engines.

  • Matt August 11, 2010, 11:38 am

    Most my sites the percentage of impressions and referrals from Google to Bing is huge. There is truth that you cannot ignore Bing or the traffic it can get your. However, the reality seems to be that your average user is still using Google to find your site.

    Do you see a difference with Bing if you use the webmaster tool or not?

    • Morgan August 12, 2010, 1:22 am

      @Matt – thanks for your comment and sharing your experience!

      I don’t see any difference with Bing if I use webmaster tools or not, it really just comes down to the exact-match domain.

  • James August 11, 2010, 11:52 am

    Hey Morgan,

    I can’t say I’ve had the same experience. I’d built out 5 domains in the past 6 months, all are exact match and all are on the first page of google and yahoo but are on page 4+ of bing. I’m certainly curious why your experience has been the opposite.

    I’ve never been able to figure out why bing doesn’t like me.

    • Morgan August 12, 2010, 1:21 am

      Thanks for sharing your experience @James. The data I’m talking about comes from building-out 150 sites over the last three years. Five domains isn’t really a representative sample size but hey if you’re getting on the first page of Google without doing any work that’s awesome…although if it’s for terms that get only a few hundred searches a month that might be why.

      What domains are you ranking well for?

  • Leonard Britt August 11, 2010, 11:54 am

    Just my observations but I have always felt it was easier to rank an exact match domain at Yahoo than Bing though I will agree Google seems to place far more emphasis on inbound links and site age than the exact match domain. On the other hand I do have some sites which receive quite a bit of traffic from Google for long-tail search phrases or site content with the appropriate title tags in place i.e. some local parks for my local geo site.

  • Kevin Murphy August 11, 2010, 1:31 pm

    Unless I’m missing something, it appears from this post that domainers don’t really have to do anything other than optimize for Google in order to rank highly on Bing by default. Am I right?

    So, logically, Google is better for domainers?

    • Morgan August 12, 2010, 1:20 am

      @Kevin – ranking well on Google is an intensive process of building-up backlinks, this can take up to a year for high search volume sites. Bing ranking is immediate, sometimes as quick as a few days. This is why Bing is better for Domainers 🙂

  • Poor Uncle August 11, 2010, 6:47 pm

    Hi Morgan…I don’t know if you are aware. But, your over size web page does not fix on my screen. It appear that way on both my laptop and desktop on chrome & IE.

    • Morgan August 12, 2010, 1:18 am

      @PoorUncle – what size screen do you have? Anyone with a 19″ screen or larger can see the blog fine.

  • PPC Ian August 11, 2010, 9:34 pm

    Great post!
    Another reason why Bing is REALLY important for domainers: The Yahoo-Microsoft Search Alliance is happening! Right now (Q3), the Alliance transition is happening. This means that Microsoft/Big will power the organic (and paid) results on both Bing.com and ALSO Yahoo.com. So, if you can rank your domains well in Bing, soon you’ll also get all kinds of traffic from Yahoo too. Bing + Yahoo could very well be bigger than YouTube (I haven’t done the analysis to figure that out).
    All the best,

    • Morgan August 12, 2010, 1:17 am

      @PPC Ian – excellent point! Another great reason why Bing is great for Domainers 🙂

  • Ed from Htmlpress.net August 12, 2010, 1:13 am

    Thought this might add value… I created a doctors/dentists directory for a client in another region and it’s now on the first page of google dot com dot ph for certain keywords. No backlinks at all! Just pure content. Oh! and less competition.

  • Poor Uncle August 12, 2010, 2:45 am


    Both my laptop and desktop is less than 19″. Do most of you using a laptop with 19″ screen? Anyway, it was just an FYI.

  • Soud August 12, 2010, 5:18 am

    Morgan says “Thank you Bing!” and I say “Thank you Morgan!”, your blog has always been useful, you always come up with new topics and nice advice.

  • Soud August 12, 2010, 5:28 am

    Can I just go off topic for a moment. It caught my attention while retweeting this article that the picture of you in the top of the page has “samsung” on the top of the buildings to the left of the pic which doesn’t seem to be part of the shot, it looks like the buildings aren’t tilted at the same angle of “samsung”, is this photoshopped? Does that kind of advertising exist or am I just imagining stuff?

    • Morgan August 13, 2010, 4:34 pm

      @Soud – haha, I wish I was that clever. That’s just the Samsung building in Hong Kong – it’s the original image.

  • James August 12, 2010, 8:58 am

    Hey Morgan,

    I’m fairly new to development, but I’m talking names with 30,000+ exact searches. I’ve certainly done some work to get them there. They are mostly in travel niches, and I’m currently launching another 10 sites.

    I’m an avid reader here, so I know you developed plenty, which is precisely why I’m so curious as to why Bing doesn’t seem to like me. Ironically enough, and this has been good for my traffic, I have found google easiest to rank on so far, followed by Yahoo, and then Bing. The next 10 sites will certainly see if that remains true!

  • Rob Monster - Epik August 12, 2010, 11:06 am

    I would agree with this assessment.

    In fact, I think Bing uses domains as a heuristic crutch to serve up more relevant results when it does not have Google’s user base or processing power to more definitively determine if the content on the page is going to be relevant to what the user is looking for.

    However, I would say that anyone who is on page 1 of Bing with lousy content, and a bounce rate of 50+%, is a sitting duck to get sandboxed. Now is the time to properly develop those “lucky landers”.

    • Morgan August 13, 2010, 4:33 pm

      Thanks @Rob – appreciate the comment and very good point about potential sandboxing issues.

  • Mike Seaton August 13, 2010, 3:49 pm

    I would add Yahoo to the comment about Bing and domain names – obviously Bing and Yahoo results are going to become more or less identical in the coming months as the decade-long agreement between Microsoft and Yahoo gets implemented.

    Have retweeted this article to my followers on http://twitter.com/mikeseaton

    • Morgan August 13, 2010, 4:32 pm

      @Mike thanks for the comment and positive feedback.

  • Attila August 22, 2010, 4:07 pm

    @ Soud – well it would of been shopped if Morgan would of only uploaded “my version” I made months ago …instead of Samsung, it said ATTILA :-p


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