For years Epik has been known as one of the most respected domain development and monetization platforms on the planet. They have provided a clear path for investors to turn their domain names into real assets that grow and appreciate over time. Notice I don’t say Domain Investors, sure, there are plenty of Domain Investors using Epik but this platform really is for any investor that wants to take their portfolio to the next level. There are plenty of people who have invested in the stock market and in real estate that are looking for the next big investment wave. There is possibly nobody better suited to speak to this community than Rob Monster, a serial entrepreneur with an epic history of success.
Last week Epik announced that they were adding Domain Registrar Services to their platform thanks to their acquisition of Intrust Domains’ Registry business. This means that Epik customers can now manage all of their acquisitions, as well as their current portfolio at Epik. Now maybe this news didn’t hit you like it did me so let me explain why this is possibly one of the biggest game-changers of 2011. This means that Epik completes what has been an utterly segmented and confusing process for Domainers since, well, forever.
Tell me if this situation rings a bell. You find a domain on your favorite drop-catching service, you acquire the name, it ends up at some registrar. You then change nameservers a million times going from parking provider to parking provider because that seemed like the easiest thing to do right off the bat. A few months go by, you’ve bought more domains and they’re segmented all over the place and across a few different parking services.
Then it hits you. I’m not making any money with my domains! So you reach-out to a developer who charges you $1,500 to build a fancy mini-site. You sit and wait but you’re still buying names distributing them everywhere and doing nothing to develop them as assets. Sound like you? It very well could be because I get emails from people in this exact situation a few times a week, and the emails usually end with the word, “Help!”
Honestly it takes a lot of time to manage your domain portfolio and with no clean connection between registrar, asset development, and portfolio management a small portfolio can quickly become a tangled mess. What Epik has done by adding in a Registrar Service is closed the gap. Now you can catch an expired name and have a full-scale site on it the same week, new content added daily, partnered with some of the best monetization options known to man, and evolving with a company led by a pioneer in the space. Now do you see why I say this is a real Game-Changer?
The interface is extremely slick and easy to use. Far more organized than the cluttered and overloaded interface I’ve been using for years at Go Daddy. Rather than building a brand-new registrar from scratch Epik made a really smart move, they bought an excellent registrar that had already built a great platform and loyal customer-base. This means that in using their registrar service you aren’t beta testing a new system, you’re using a rock-solid, time tested registrar that’s even still run by the same development team. That’s right, they didn’t fire all the developers and put their own team in place, the same guys that built the system are still working there and making it even better.
Okay, but there is one more thing. When I first heard this news I thought…okay, that’s great but it doesn’t really apply to me since my domains are all at Go Daddy, Moniker, and Name.com. It turns-out that the Epik registrar will even show domains you have an Epik that are not using Epik as the registrar! That means that Epik can become your portfolio management system right-away without having to go through the process of moving all your domains.
So suffice it to say, I’m impressed. Please note this is not a sponsored post, I had a chance to play around with the registrar services and they really area a game-changer. I’m getting ready to test-out their new Product Portals as well and look forward to sharing my experiences with these as well. For those who know Rob you know that he’s not afraid to push the limits, to challenge the norm, and create a bold new future. This time he’s closed a major gap and created a solution that I fully intend to use as a major part of my business. Yes, I’ll still be custom-building brands, I love doing it and will continue to do this, but now I have a complete solution on my hands I can use to manage my whole portfolio and dramatically increase my productivity, efficiency, and most importantly the long-term value of my assets.
Like many of you, Domain Investing is what I’ve used to replace the stock market and real estate investing, it’s not only my retirement plan, it’s my life. Epik has created the solution I’ve been waiting for since 2007, a solution for every step in the domain life-cycle and a way to manage my portfolio all in one place. Epik is changing the game once again, the question is, are you in?