Why I haven’t even thought about domain monetization for years

The other day I got an email from someone who said they watched my interview on Domain Sherpa and were inspired by my interest in monetization. Yikes, I thought – that was true then but it sure isn’t true now. This is why I always say that most advice has an expiration date, that’s true for my blog, and probably every other blog out there.

In the case of monetization, this used to be something I really enjoyed and was seeing good results with. I found that I could buy exact match domains (EMDs), put a mini-site on them, throw up some AdSense or affiliate ads, and make money. Then Google changed their algorithms, then they changed it again, and then once (or twice) more.

The result was a death blow to the advantage that exact match domains provided. This moved monetization into a different category IMO, web design and content writing. I liked monetization because years ago, it was quick and easy, and domains gave you a big advantage. Now, it’s not that monetization is dead, but instead you have to really put in a lot of time and energy, two things I don’t have for really anything except for my company, Bold Metrics.

So I hung up my monetization hat and when it comes to domains, I stick to buying and selling. You might find some old posts on my blog about monetization, you might watch my Domain Sherpa video and think – Morgan love monetization! But sadly, this advice has expired.

Do you monetize domains? If so what has worked for you? Care to share an example? I want to hear from you, comment and let your voice be heard!

{ 6 comments… add one }

  • Snoopy August 28, 2018, 5:44 pm

    That was a crazy time, all that money wasted on “mini sites”. The worst element was the mini site developers. I’ll never forget when one programs revenue stats were leaked by a competitor and it showed almost nobody was making a profit. Even at its peak it was a bad idea.

  • Adrian - NZ Domainer August 28, 2018, 6:12 pm

    You are definitely right – advice does have an expiration date. Adsense sites were all the rage back then. I did make a living from Adsense for a couple of years. But then all the Google algorithm updates started hitting and tanked the free traffic and therefore income.

    I have tried parking my higher traffic domains over the last 4 years. But even domains with dozens of type ins each day have never covered renewals. Parking is dead IMO.

    If a domain is for sale, then why distract a potential buyer to make a few cents. Better to clearly say it is for sale, and potentially receive an offer.

    What works changes over time. With the internet, the life cycle of monetisation strategies gets even shorter.

    All these Amazon FBA courses going around the internet wont work in 2-3 years. One Amazon search algorithm change and your ‘business’ is toast.

    I think a piece of advice that wont expire would be: “Dont rely on one source for all your income.“

  • Jackie August 29, 2018, 9:39 am

    “Most Advice Has An Expiration Date” – So True – LOVE IT!!

  • Christopher Stagg August 29, 2018, 11:46 am

    If I have a domain name I’d like to buy, and it’s parked, what is your suggestion on how to buy it for a reasonable price (CHEAP!)

    • Snoopy August 30, 2018, 3:22 am

      Make a lowball offer!

  • Adsense August 31, 2018, 4:42 am

    Hi Morgan, you can use AdSense if the page doesnt violate their policies. Here’ an example ( link above ). Txs for sharing your thoughts.


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