Why I’m Buying Two-Word .COMs

I get a lot of people emailing me and asking what I’m buying. My answer to this question has changed over the years but I honestly feel like I only truly saw the light last year. A few of the people that I look to for advice like Braden Pollock and David Castello have been telling me for years – stick to .COM especially if you want to resell domains. Well I resisted for years and then made the change last year, and bam – everything changed.

I still love all TLDs for development, but if you’re looking to buy and sell domains there really is nothing like .COM. Ask pro brokers like Toby Clements and they’ll agree and also tell you to stick with .COM and try to go with one and two-word names. This is where the liquidity is.

Two Word .COMs

The first realization you’ll have to make is that you can’t just go out and hand-register great two-word .COMs all day long. I’m not going to say that there aren’t any good two-word .COMs available, but there are some great ones expiring or owned by people who are ready to sell. Sometimes getting the best domain means being more patient and not being afraid to buy a name from an end-user or another domainer.

So if you’re getting ready to write an email to me or another blogger with a long list of names. Take a look at them yourself first and look at how many are two-word .COMs and how many are longtails or brandables that you’ve hand-registered and are hoping will sell for big bucks. Domaining can be an industry of incredible opportunity, however failing to focus on where the liquidity is means failing to focus on where the money is, and that’s a mistake at some point you have to stop making.

As I’ve said time and time again, stop collecting, start investing. I’m not talking about development here, I’m talking about resale and flipping, if things aren’t working out for you, don’t blame the industry, look at your investments and make sure you are truly investing and not just collecting. Always remember – an investment is something that pays you. If you’ve take the wrong path, don’t worry – it’s still early in 2012 and you can still make a move in the right direction.

{ 5 comments… add one }

  • Aladdin Domains February 27, 2012, 8:36 am

    Good morning Morgan. Great share, thanks. My Learning Curve is littered with bad mistakes – not too costly though. I have to divest many that I registered last year – .info and some obscure .com’s that I liked the sound of.
    Better now and move on. I’m very new to this investment community and I can’t believe how excited I get when reading quality blogs like your own, or research potential purchases. It’s exciting!! Thanks and have a great days – pull out some white rabbits!

    • Morgan Linton February 27, 2012, 9:52 am

      Thanks – really glad you are enjoying it! Making mistakes is all part of learning!

  • Jim Slobodzian March 1, 2012, 7:12 am

    Totally agree, Morgan – short post, but you laid out important pieces of the puzzle.

     – if we’re running a business we have to watch the cash flow, and cash flow comes when there are buyers for what we are selling = liquidity.  And that is .com

    One mistake i’ve made in past is comparing good two-word .coms (that have liquidity) with similar two-word country code domains (which may not have liquidity).  While the keywords in the domain are similar, the buyer’s market is not the same.    Lesson for me – as you said in your post, stick with com.

  • jehzlau March 2, 2012, 5:43 am

    Great post Morgan… 😀 It’s my first time in this blog and I’m hooked after reading a few of your articles. I’m a domainer myself, but I’m just a noob at this business.  I have several great 2-word and single word domains in my GD account for a long time, hoping for someone to buy it soon. 😀

    And yeah, I’m sticking with .COM and .COM only. Other TLDs seem to be have no value at all, unless it has a great app or running website on it that make big bucks. 

  • Aladdin Domains March 3, 2012, 8:22 am

    Good morning Morgan. What are your thoughts on hyphenated two word .com’s?


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