Why .info? I'll tell you why!

Let’s face it, .info is the TLD we all love to hate. With a miniscule resale value compared to even .net or .org domains many Domainers have stayed-away from this TLD – and with good reason! I’ll start this post by saying this – I’m not going to tell you why every Domainer should buy .info domains. Instead, I’m going to tell you why, in the right hands, .info domains can be a great way to create a nice passive income stream.

So what’s the deal with .info? First – we’ll get the bad out of the way. No web consumers are typing a keyword followed by .info and most Domainers will only pay a fraction of what they would were the domain name to end with .com, .net, or .org. I’m the kind of person that likes to take lemons and make a machine that makes lemonade – I like recurring revenue, automated processes, and .info is right up my alley in this respect.

Since there has been very little interest in .info there are a LOT of great info domains available that you can simply hand register and .info domains cost about $1 for the first year giving investors an amazingly low barrier to entry. There’s something even better than low cost and high-availability – .info domains can rank well in search engines and since there are lots of high-volume keywords available, there’s a lot of potential in this space. The key is that you have to be willing to put in the sweat equity (I guess with domains it’s more like geek equity) to build a targeted SEO-optimized site on your domain.

I’ve found that in a short period of time .info domains can start bringing in revenue and with strong search traffic this can grow over time. One domain I launched quite a while ago OnlineTravelTips.info has seen great growth over time and a nice increase in revenue this year. While online travel is a big market, this is one that still many great .info domains exist, unregistered, waiting to be picked-up and monetized.

It’s important to realize that the strategy is different here. I don’t see my .info names as great flips like I’ve found with many .com, .net, and .org domains. Instead I see .info as a great domain for generating revenue that will grow over time. I don’t intend to sell any of my .info’s since they represent a nice chunk of recurring revenue for me and many investors won’t pay much for them anyways. I think of my .info domains in the same way I do when I buy seeds at a plant store. I get a great deal and in the end I can watch them grow over time until – just like a plant don’t forget to water (or update in Domaining terms) since this breathes life into your domain!

Hope everyone has a great Friday night and don’t forget to #FollowFriday!

{ 8 comments… add one }

  • Riq July 25, 2009, 12:18 am

    Not sure what makes you lump .info with .net & .org by comments like “With a miniscule resale value compared to even .net or .org domains” and “most Domainers will only pay a fraction of what they would were the domain name to end with .com, .net, or .org”……Leaving .com aside, but .info having a “miniscule” and “a fraction” of value of .net and .org….Cummon…!! Where you’ve been domaining and for how long?

  • Stuart July 25, 2009, 7:53 am

    Sharpen up dude.

    .info is pants.

    Stop wasting your time.

  • Paul July 25, 2009, 12:54 pm

    Quite an eye-opener on TV here in the UK last night. First was an advert for the Co-Operative Society, displaying http://www.co-operative.coop (the only one I’ve ever seen although an “inurl” Google search finds 2.7 MILLION of them!). This was immediately followed by an ad for the Discovery Channel with an invitation to go to http://www.discoveryeurope.info – again the first time I’ve seen this TLD in a TV ad. Outside of domaining, I couldn’t help wondering just how many people even KNEW these extensions existed – and more importantly how many would remember them the next time they turned on their computers.


  • Winebible July 25, 2009, 1:55 pm

    I have winebible.info if you like ………

  • Chris July 26, 2009, 1:31 pm

    It seems a few people didn’t read your post clearly enough to see that you are developing these names in order to gain value.

  • winebible July 26, 2009, 3:20 pm

    Yes, winebible.info is already a website.
    I got to many wine domains.


  • WineInCalifornia July 27, 2009, 1:43 pm

    Hello Morgan,

    Amazon is going to start selling wine soon and I was approached to sell some of the wine domains but I am holding back

    Anyway, since you are a nice guy, you can have my winebible.info for just $20

    Some of my wine domains are
    and more and more

  • Anderson September 1, 2009, 7:30 am

    Morgan, you offered some SEO tutoring for info domains. I would like your help if you are still offering.


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