Why some people move from a .COM to a .IO

I noticed a blog post today that caught my eye written by a guy named Bojan Vidanovic who recently moved from a .COM to a .IO domain. Now before you erect a giant soapbox and begin a long speech about how this makes no sense…listen to the logic here.

This is one of those cases where it actually makes a lot of sense.

You might remember me from my old blog www.bojanweb.com or probably not, I had only 4 posts there and stayed out of blogging for more then a year. Now I decided to get back to blogging and completely change my website and domain name.

The reason I changed domain name is because I wanted a shorter url. I always prefered more traditional gTLDs but good name are almost all gone. Before I started my blog I wanted that bojan.com, because it’s well known and established gTLD domain, and luckily for me it was on sale but unluckily for me they were asking a lot of money, I mean really a lot! Considering that all good names are already taken, I did some search on free domain names based on my name, and stumbled on that little .IO and it seemed like a satisfying domain name. And I <3 short domains! (Source bojan.io)

I’m always a fan of shorter domains and like Bojan says, the .COMs certainly aren’t always in everyone’s price range. And let’s be honest, Bojan.io definitely sounds like a stronger brand than BojanWeb.com IMO.

What do you think? Comment and let your voice be heard!

{ 8 comments… add one }

  • Joseph Peterson November 8, 2016, 3:54 pm

    Brevity I get. But there are 1000ish domain endings to choose from, and I doubt this person weighed all his options.

    Reply
    • Eric Borgos November 8, 2016, 4:26 pm

      His blog is about technology (he is a web developer) so .io is a good fit for that.

      Reply
  • Joseph Peterson November 8, 2016, 4:53 pm

    @Eric Borgos,

    Developers know .IO. But do non-developers? If he’s a developer seeking non-developer clients, then he may have misjudged his audience, for whom .IO may not be as recognizable as it seems to him.

    .IO isn’t necessarily a terrible choice here. But if he’s a professional designer who blogs about tech, did he consider .TECH or .BLOG or .PRO or .DESIGN? Bet he didn’t. Those are words his audience would recognize.

    Reply
    • Eric Borgos November 8, 2016, 5:00 pm

      @Joseph Peterson – Yes, that is a good point. There are better domains than .io for a web designer or tech blogger. I just meant that many domainers reading this might not know .io is a trendy tech domain. But, as you pointed out, very few consumers would know that.

      Reply
  • Joseph Peterson November 8, 2016, 5:10 pm

    @Eric Borgos,

    Personally I like .IO for software tools, since I’m a geeky engineer. .IO is a great metaphor for a black box, function, or filter. Makes sense when the audience consists of techies.

    What I often see, however, are projects where the FOUNDERS are tech entrepreneurs who aim at a non-tech audience. Startups of all kinds often brand themselves based on what THEY know and like … rather than calibrating a brand name for their target audience. It’s the AUDIENCE’S taste and experience that counts.

    Not all tech projects have tech audiences. That’s why I’m sometimes skeptical of .IO.

    Reply
    • Cate Colgan November 8, 2016, 5:52 pm

      Exactly! Listen/let your audience/customers name you – listening is key 🙂

      Reply
    • Morgan November 9, 2016, 6:47 pm

      Great comments everyone, and in the end this really is more a question of getting your first choice one-word .IO vs. your 2nd, 3rd, or 4th choice .COM

      Reply
  • Joe November 9, 2016, 11:55 am

    I think it’s providence

    Reply

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