Why .tel?

In this video I discuss the reasons why I think .tel domains could be a good investment. While .tel may never be successful in the Domaining world, I have reason to believe this will be a success in the business world.

.tel is the first time I have seen Domainers close their mind to a new idea so quickly. I think the reason for this is simple – .tel is not a TLD for Domainers. We are oftentimes afraid of what we do not know, or what we do not understand. Look at Alexander Graham Bell – when he first invented the telephone many people were terrified of the new device. It is easy to be afraid of what we do not understand, but closing your mind might only cause you miss-out on an incredible opportunity.

I share some great quotes from a recent post by Kevin Jackson of eBusinessDomains.com.

Along with my own thoughts on .tel I have included an on-screen demo of how to configure your .tel domain as well as an example of a strong application for .tel – cancel.tel.

{ 12 comments… add one }

  • Kevin Jackson April 6, 2009, 6:39 am

    Morgan, thanks for the mention. I am really pleased that you found my blog post of interest and worth quoting to your growing audience.

    You have published a brilliant video here, and it has even opened my eyes even wider.

    Thanks to the video and your realistic insights, I am now a believer in the .Tel extension, and I share your belief that .Tel will succeed.

    I just tried accessing my .Tel domain via my iPhone, and within seconds I could scroll down and ring the number on the page.

    With so many people increasingly accessing the internet on the go, it will be necessary for businesses to make their contact details easily accessible to mobile devices, without the need to endlessly scroll websites trying to find contact details.

    The .Tel extension is the perfect answer to that. However, the .Tel registry will need to do a lot more promotions for people and businesses to fully understand the power of the .Tel extension.

    This is the future. Forget about .mobi. .Tel is here to stay and will reap success.

    Keep up the good work Morgan!

  • WW April 6, 2009, 10:46 am

    IMHO, the real potential is that .tel offers the potential for one-click calling by simply entering the domain in a .tel enabled application or mobile device. That alone sets .tel apart from all other TLDs.

    If 1-800-DENTIST and 1-800-FLOWERS can make money, then a sound business model should exist for .tel monetization through live or automated call center directories. The technology that drives this class of directory will only become more user friendly and efficient with on-going advances in AI and voice recognition technology.

  • trig April 6, 2009, 1:14 pm

    brilliant video

  • James April 6, 2009, 3:01 pm

    Congrats on a great vid blog! Im just setting up http://www.diamonds.tel and after seeing cancel.tel, I can appreciate .tel even more for speed and ease of finding relevant info. Diamonds.tel will probably end up with a diamond supplier or retailer enduser but in the meantime and until .tel becomes a household name, I will try having some fun building a small directory with it.

  • Luke April 6, 2009, 6:47 pm

    Great post! The cancel.tel example is great, as well. Explaining .tel as a tool — for businesses and for people seeking contact info — is excellent.

    I think there is more that can be said. One question that comes up is “Why can’t you just list contact info on a .com/.net/.org?” It’s a valid question, as listing contact info as it’s currently done does seem to work in many cases (though not nearly as well as it could). What .tel offers that dot anything else can’t, however, is a universal set of rules for listing contact information, which means that contact info can easily be found and utilized by mobile devices. I explain how .tel addresses (I’ve started to call them that to get away from the notion that .tel is a domain name) could serve as proxy phone numbers that are always up to date and easy to remember in my latest blog post: http://domainsynergies.blogspot.com/2009/04/are-tel-addresses-new-vanity-phone.html

    In that post, I look at one aspect of .tel that is being overlooked: How mobile devices can interact with this technology, which, among other benefits, would mean that your friends could update their contact info in your phone. Amazing.

    Keep the great info coming.

  • Asif April 10, 2009, 7:20 am

    the on-screen demo of how to configure your .tel domain as well as an example of a strong application for .tel – cancel.tel.

    its really great, informative thanks

    I have a airlineinfo.tel, i try to make it like cancel.tel but, its not loading the web page? do u have any idea?

  • Ron May 2, 2009, 4:02 pm

    Excellent video. There is actually a hell of a lot more things I see down the road for .TEL

    Check out this list of things to consider when looking at the .TEL technology.


  • Russell May 4, 2009, 5:28 am

    Everyday use of .tel by the general public.

    How many times have people seen posts on Facebook and the like saying that they’ve lost their phone and they need you to send them your number?

    What enough people aren’t understanding is that the mobile phone application for iPhone, Blacberry etc will store business and personal .tel addresses which can be updated on a daily basis. If you have a .tel and lose your phone, no big deal. Input your new number into your .tel and your friends / colleagues will be none the wiser as they refresh their phonebooks. Lets be honest, how many people even know more than 2% of the numbers off by heart in their phonebooks?

    The .tel initiative proves just how much we were in the dark ages with phonebook software before they arrived….

  • Russell May 4, 2009, 5:43 am

    The vast majority of .tel domainers creating online directories are totally missing the point of the .tel model.

    I’ve visited countless .tel sites (no names) and noticed that domain owners are slowly inputting all the contact details for relevant companies – phone, fax, email, website etc I’ll let them off for .tel being in it’s infancy and not many business owners having registered a .tel.

    THEY’RE MISSING THE POINT! .tel is designed to ensure that directories will no longer be storing outdated contact information. If this is the case, why start inputting contact data, only for it to be inaccurate as soon as the information changes? Simply put the relevant company’s .tel address in your directory!! They do all the hard work of inputting the information for you and keeping it up to date. The only thing you’ll ever have to do is add or remove companies from your directory.

    STOP WASTING TIME creating the directories of yesterday. Manage your time better by creating the folder structure for your directory and then inputting company .tels when they become available. If the company you want to list hasn’t got one, ring them and persuade them to get one in order to be listed in your directory!

  • Russell May 4, 2009, 5:53 am

    0800 600 880

    That’s the number for Admiral Car Insurance. No, I’m not trying to post a free advertisement for them but I’ll give you some food for thought.


    Just imagine driving to work and you see an Admiral Car Insurance billboard with their freephone number and .tel name. Which one will your remember by the time you’re sat at your desk with a cup of coffee?

    It’s only taken your 15 seconds or so to read this post but who can remember that freephone number I started my comment with? Ok, now how many remembered Admiral.tel? Do I need to say anymore?

    :Tel is an advertising and marketers dream. Good bye dark ages telephone nubmers, hello the future of .tel….

  • ApplyCreditCards May 28, 2009, 12:01 am

    I really liked this post. Can I copy it to my site? Thank you in advance.

  • John Marks September 3, 2010, 12:03 pm

    .tel is the most brilliant idea in the internet.
    Any person or business can have it’s own page and information link working within a few minutes of registering it’s domain.
    No hassle with web developers, no hosting fees, changes and updates can be made witin seconds


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