Why WordPress Is NOT The Perfect Mini-Site Solution

Okay – so I know this post is going to ruffle a few feathers so I’ll start by saying that I’m sharing this information to help you – my readers – based on my own experiences. I will also start by saying that by no means am I saying that WordPress cannot be used to make great mini-sites – it absolutely can…but I will let you know when I think it’s appropriate to use WordPress and when it might do more harm than good.

I started buying exact-match domains and putting content sites on them back in 2007. It was only a few months before I started to see a serious return on investment – so much so that I made it the focus of my business. Since then I’ve built-out 130 web properties and about 90% of them exist on static HTML sites.

My goal with Domaining has always been to generate passive income – while I still sell domains it’s about as far from passive income as you can get since selling involves making phone calls, sending emails, etc. – it’s work! When I build-out a site I can let it sit and let the revenue come flowing in thanks to strong SEO and of course an exact-match domain.

Well about a year ago I started to evaluate the potential of moving some of my properties over to WordPress. I love WordPress as a blogging platform and thought it would be a great choice for my mini-sites…however I quickly learned that it’s not the perfect fit for all sites…and here’s why.

When Google sees a WordPress site – they categorize it as a blog which means they have the expectation that it will be updated regularly. The first time I heard this I thought it was a bunch of hooey – so I tested the theory for myself.

I took one of my high-performance domains that was on the first page of Google generating around $50/month and switched it over to WordPress. Same content, ads located in the same places, and even used the All In One SEO pack just to make sure I was doing the same excellent SEO I do with my static sites.

Guess what happened? The site moved from the first page of Google to the second and then was finally laid to rest on the third page of Google. The revenue dropped from $50/month down to $2-$3/month and that was proof enough for me.

See the edge I have is the exact-match domain, great SEO, and good unique content. There are plenty of people using WordPress with Auto-Blogging software but that’s duplicate content so doesn’t rank nearly as well.

It was at that moment that WordPress was not going to be the solution I was looking for. With 130 sites and over 200 by the end of the year it would cost me a fortune to constantly update the content on all of these sites and thus I would slowly lose my rankings and with it my revenue.

However this doesn’t mean that I gave-up on WordPress as a solution for mini-sites – I just learned that they aren’t the perfect solution.

What I decided to do was to pick ten sites that I would run as WordPress mini-sites and as such I would pay my content writers to update this content monthly. About two months into the project one of my WordPress sites was attacked by a spam link-injection worm. This meant that my site was now linking to known spam sites and before I knew it I had been de-listed from Google.

This was a frustrating experience and soon the worm had spread to every other WordPress site I had. Suddenly those ten sites in the test became garbage as far as Google was concerned. All the time and money put into paying the writers and building the sites had been flushed down the tubes.

With static HTML sites this can’t happen which means when I launch a mini-site I don’t have to worry about having the site ruined by hackers looking to exploit WordPress installs.

Now I’ve taken the time to do some more research and have found some great plugins that seem to keep my sites secure…for now. However we all know that hackers are always trying to break the system and WordPress is a giant target given the number of sites using the platform.

Now I’m launching a limited number of mini-sites (about 10% of my portfolio) as WordPress sites and am going to focus on updating them regularly and keeping them secure. A few examples of some of my recent properties are – PayOffDebt.me and 2010StimulusCheck.net.

There are a lot of things I like about WordPress so I’m hoping that with these 10% I can really make some headway – however I’m treating them differently than all my others sites – since Google thinks of them as blogs – I’m going to treat them as such and update them regularly. There is not way I could scale this to all of my domains but I’m keeping it manageable and am expecting to see some excellent results.

So like the title of this post says – WordPress definitely isn’t the perfect solutions for building mini-sites but if you can update the content regularly and are prepared to start from scratch if your site is hacked the solution has a lot of perks that makes running a mini-site much easier than living in the HTML trenches with geeks like me ๐Ÿ™‚

Now it’s your turn! Share your experiences and let’s learn together!

{ 55 comments… add one }

  • Celeste May 3, 2010, 1:51 pm

    Wow, this is really interesting to know. I use Wordpress to manage a few small sites and I didn’t know it affects page ranking. I might seriously think about switching to a static HTML site now. Do you know if Google does this for all mini-CMS or just Wordpress in general?

    • Morgan May 3, 2010, 1:55 pm

      @Celeste – I’ve only tried this test with Wordpress but I’d imagine that CMS platforms like Joomla are not affected since it is used all the time to make static sites. Since Wordpress is a blogging platform that’s how Google treats it.

  • John Bomhardt May 3, 2010, 2:07 pm

    There’s an easy solution for this. To keep the functionality and ease of wordpress just strip the template of telltale “blog” codes and appearances i.e comments, rss, and so forth. Make enough alterations so that out of the box it keeps wordpress functions but does not “smell” like Wordpress. Takes a little practice, but its worth it…

  • Grant May 3, 2010, 2:17 pm

    This is not good news for me, I recently launched a bunch of mini sites exclusively on wordpress. I used pages versus posts, they are exact match and seem to be ranking well.

    I might have to run a few comparisons with static and see. I just feel it is so much quicker to build with wordpress.

  • Leonard Britt May 3, 2010, 2:29 pm

    Thanks for giving me another reason to put off learning Wordpress ๐Ÿ™‚ Eventually I believe it would be worthwhile to learn WP & Joomla but XSitePro2 is easy to learn and with the Xheader addin one can produce acceptable minisites (for super-professional looking designs, one probably needs Joomla or a more advanced solution). I have a number of sites on page one of Yahoo but it is always a bit harder to rank sites with Google.

  • Evan Stein May 3, 2010, 2:52 pm

    This sounds quite familiar Morgan. Interesting point of view. Causes me to pause and think for a moment. EMS

  • John Humphrey May 3, 2010, 3:07 pm

    That’s a great tip Morgan. You may have just saved me a lot of head scratching…
    On one of my mini-sites I set up both a 6 page info site- keywordNiche.com, and a Wordpress blog- keywordNiche.com/blog. My thinking was that the blog would allow simple user feedback. I just checked the search engines and in Google the site comes up 1st page for it’s keyword search phrase AND results from the blog are displayed as associated with the main site. On both Yahoo and Bing the website comes up first page but no blog results.

  • Arbel Arif May 3, 2010, 3:25 pm

    Thank’s for the tip, Bud…

  • Morgan May 3, 2010, 3:31 pm

    Glad everyone is finding this useful!

    Remember if you plan on updating frequently Wordpress is still an excellent choice ๐Ÿ™‚

  • Mark May 3, 2010, 5:33 pm

    Thanks Morgan.

    Any thoughts on Joomla?

    Or for that matter, do you have any suggestions for a beginning static site builder solution?

    I have several static sites that I would like to build and I am wondering if I should spend the time learning dreamweaver or another solution.

    Thanks mucho,

    • Morgan May 4, 2010, 9:41 am

      @Mark I haven’t used Joomla myself but have heard nothing but good things about it!

  • Marcus May 3, 2010, 7:03 pm

    I think its all in the website and how you set it up.

    Wordpress is known as the software to create a blog, but I don’t think Google treats all websites as such when deciding on position.

    I’ve created several mini sites using Wordpress. The websites that I’ve created (and have done backlinking for) rank on the first page.

    When I create a mini site using wordpress, I always use Pages instead of Posts. I use the SEO plugin as you mentioned along with a few others. I always try to find a relevant theme and can always find something that will work.

    For people like me who don’t know HTML/PHP (or even what it stands for) wordpress is the best option IMO.

  • Ace May 3, 2010, 8:59 pm

    Thank you, learned something new before I headed to bed. Thank you. I have just 1 minisite on WP. I was planning to create more using WP, glad I procrastinated ๐Ÿ™‚

  • Ric May 3, 2010, 9:46 pm

    Morgan, what would be your top 2 platforms for making static sites?

    • Morgan May 4, 2010, 9:40 am

      @Ric – No platforms for making static sites – I use Notepad and write the HTML code by hand.

  • Li May 3, 2010, 10:39 pm

    I hear what you are saying… But how do you know that google reads ALL all all wordpress sites as blogs? And if so, doesn’t google like blogs? Where is the proof that google doesn’t like blogs? I’m interested to know how google knows your site was made with wordpress, because if your programmers took the extra step,, they would know which code to remove to make the web not know what kind of install was performed originally.

    • Morgan May 4, 2010, 9:40 am

      @Li I don’t know – nobody does since Google is a black-box – all I can do is learn from my own experiences and I’ve seen very clearly that taking a static HTML site that isn’t updated regularly doesn’t rank as well with Wordpress.

  • Attila May 4, 2010, 12:12 am

    Still to this day, a manually built HTML page or “generated” HTML page over exceeds most sites out there in terms of ranking. Having the keyword domain, url structure, unique content and backlinks all help. But don’t forget, sometimes the simplest things, page title, meta keywords, quantity of them meta keywords, whether they’re the same shit on each page and asking google or engines to return in 7 days “will” effect the results. If it comes back in 7 days and nothing is new, it won’t change your results, but if it comes back 3-4 more times and nothings new, expect to be dropped a little. Specially if there is a high competition rate. The engines want the most up to date websites on top. Remember the saying “put yourself in my shoes” ? Well, put yourself in their shoes. Only way to beat the system.

  • Jacob May 4, 2010, 12:40 am

    “When Google sees a Wordpress site โ€“ they categorize it as a blog which means they have the expectation that it will be updated regularly. ”

    This is simply not true. I challenge you to find any credible SEO that will support this claim.

  • Al May 4, 2010, 1:59 am

    Thanks for empathizing Wordpress and plain HTML difference once again Morgan!
    I’m still uncertain of several issues:

    If HTML is so durable and scalable solution then whatโ€™s the need to use Wordpress at all? Or it still gives some advantages (e.g. ability to rank well for high-competition words thanks to regular updating)?

    I have a few static mini sites in Wordpress, one of them is on the first Google SERP page for several months for rather a competitive phrase and doesnโ€™t seem to go down (though may be a relevant DMOZ backlink helps a bit :)). How fast have your Wordpress sites started to lose their rankings?

    What was your experience with returning the Wordpress sites to HTML? How tricky was it? Did Google swallow it smoothly?


    • Morgan May 4, 2010, 9:38 am

      @Al Thanks for the comment and excellent question! I’ll be doing a post about the advantages of Wordpress to follow-up this post since as I said there are a lot of things I like about Wordpress – it’s just not the perfect mini-site solution.

  • John May 4, 2010, 3:49 am

    Hi Morgan,

    Interesting post!

    I wouldn’t go as far as to write wordpress off completely. There are things you can do ti improve ranking for sites you want to remain “static”.

    Have you tried blocking wordpress from seeing wp-content, wp-admin (and other wordpress specific folders) via robots.txt.

    Also, use a wordpress plugin to hide your wordpress version from your source code, and also remove any wordpress specific meta tags from your source.

    This way, there would be no way for Google to know that you are running your site on Wordpress.


  • CC May 4, 2010, 6:30 am

    Just curious why my comment disagreeing with your article with examples was not posted? Do you not post comments that disagree with you?

    • Morgan May 4, 2010, 9:37 am

      @CC I don’t see your comment here – can you please re-submit. I allow all comments positive or negative so definitely want to make sure you are allowed to express your opinion.

  • nooyawka May 4, 2010, 7:51 am

    For years I was a big Blogger fan. Then Blogger zapped one of my money sites and made it disappear. So I switched almost all my sites to WP. I can’t say I love WP, but see some virtues in it.

    Now you make me think Blogger might be a reasonable choice for static websites. Not only is Blogger faster to edit, the hosting is free. The number and style of templates available for Blogger is huge because there are many sites that give away Blogger templates free.

    I’ve got a few .blogspot blogs I haven’t touched in years which still get visits. You make me consider pimping them up once in a while too.

  • Matt May 4, 2010, 7:55 am

    Interesting post, Morgan — thanks for sharing your experiences!

    I’m not sure SEs have an expectation of freshness based solely upon choosing Wordpress or any other CMS platform. But Wordpress definitely does have it’s SEO problems: I’d say the biggest challenges are the poor internal linking structure, and the code bloat that is certainly overkill for the minimal content of a typical minisite. Both of those can be improved though, and for anything beyond bare bones content sites, the added functionality of Wordpress or Drupal or Joomla (especially via the plugins) probably outweighs the SEO disadvantages, IMO.

    It would be interesting to try recreating the experiment using a Wordpress powered site modified to mimic the internal linking structure of your static pages. My guess is the results would be much closer.

  • The Name You Know May 4, 2010, 8:15 am

    Thanks for sharing your experience. I use plain web sites for all my domains but was looking at switching to WordPress because it offers many advantages. Now your article reminded me of the dangers and I feel better sticking with plain html.

  • mike May 4, 2010, 8:19 am


    I too enjoyed this article because I have WP installs on just over a dozen of my sites, albeit mostly for actual blogs. It’s always tough in a single post to cover a subject, and in fact a couple of your generalizations are questionable. My company has been building custom websites for almost fifteen years now, so believe me when I say I’m no fanboy of using any particular tool for all jobs. But you’re selling WP a bit short here.

    The point I’d most like to address is the problem you and so many others have with infected sites. WP installs have been attacked so often in recent years, typically by SQL injection attacks. The first thing I want to point out is that this happens to all kinds of sites with dynamic content, including custom sites. Custom sites are often more vulnerable, but since these attacks cannot scale (single website compromised) they are not as inviting of a target.

    The other thing worth mentioning is that like any software being actively maintained, the prudent thing to do is to keep it up to date. You need to update regularly. With wordpress it’s as easy as typing “svn export http://core.svn.wordpress.org/trunk .” If you automate this process you’ll find those episodes a distant memory. Drop me a line if you want help with this or a bit more detailed explanation. And keep up the great work, I enjoy reading your posts very much.

  • Attila May 4, 2010, 6:17 pm

    @ Morgan, remind me bring you paper since you still code in a notepad :-p

  • Luke Webster May 4, 2010, 7:01 pm

    @ Morgan,

    We build out on Joomla and WordPress. I don’t want to cover ground that has been covered above but yes you can put no follows on the WP Folders etc… and eliminate the blog aspect add .html pretty links thus creating a very successful site creation tool.

    Luke Webster | DevRich

    • Morgan May 5, 2010, 8:05 am

      @Luke – thanks for sharing – very interesting…I guess my question would still be – “there is code that still identifies the site as running on Wordpress. Do you think that Google does not use this information to classify the site?”

      Thanks again – very interested to hear more of your insight here!

  • Beyond Domaining May 4, 2010, 9:54 pm

    Interesting post, but I have to respectfully disagree with your overall conclusion.

    I use WordPress and Joomla. I have hundreds of WordPress sites, 90% of which I haven’t touched in over a year. And they definitely do not lose ground based on their being built with WordPress. I have numerous sites in highly competitive categories and they just bounce around on the first page based on Google’s periodic re-shuffling. I have several one word generics in highly competitive shopping categories that have held the #1 – #3 spots for years just sitting on stale WordPress sites. Actually, every day, I half expect them to get hit for being old stale content, but they just never do.

    I don’t know the details of your situation, but if you did not replicate the URL / permalink structure exactly and/or use 301 redirects on your new WordPress site, that’s probably why you got whacked in the rankings. If you want to maintain SEO rankings, a careful, phased, and staged approach during the site migration is critical. It can take years to build up trust in the search engines, and if you flash a new site to them overnight with a new permalink / URL structure, in many respects, you have to start all over.

    There is one good reason why one may see better results with static HTML pages versus a CMS like WordPress. This is in the category of page loading time. Google ranks sites higher if they have quicker page loading time. And if you’re just using ‘thin’ static HTML pages, then its highly likely your page loading time will beat the pants off a WordPress site that’s heavily loaded with plugins or that uses a ‘thick’ theme. WordPress plugins are great, but its important to minimize their use to reduce page load overhead. Yes, one solution to this is to use the WP-SuperCache plugin, which I absolutely do advocate. But if your plugin calls different CSS files and/or makes several http calls to other offsite files, then that will still slow down the page regardless of whether or not the pages are HTML cached. Many themes can be really ‘heavy’ too with JavaScript Gallery sliders, etc, etc. These ‘heavy’ pages can penalize your SEO rankings for sure, but this is not a problem with WordPress per se. The solution is just to be very careful about which themes you choose and to minimize the number of plugins you’re using.

    I use Joomla for a lot of sites too. Joomla is great, but I don’ think it has any real advantage over WordPress in terms of SEO. I will say that their theme writers, on average, do tend to produce ‘cleaner’ snappier code than your average WordPress theme writer, which helps with page load time for sure.

    The one other benefit I’ll mention about WordPress is that the blogging format tends to encourage comments. And comments, such as mine, that are long and detailed, will definitely enhance the unique content SEO juice for the web site owner.

    The final thing I’ll say, although I do not have any data to back it up, is that I do believe that WordPress Pages perform better than WordPress Posts over time. I think that if a piece of content is presented to Google with a date on it (as Blog Posts generally are) then Google gives it less credit over time. This is why, for the most part, I prefer to fill my WordPress sites with Pages instead of Posts. This is just a hunch though – and I have no real data to back it up – so don’t quote me on it.

    Kind Regards,

  • CC May 5, 2010, 6:07 am

    Strange that my last comment got lost?
    It was fairly long and detailed but the meat of it was:

    I have several sites that are based on wordpress blogs that retain there ranking with no updates whatsoever after they are developed. One example is ReikiReviews.com. This website ranks on page 1 near the top for the search “reiki courses” and for “healing courses” the 2 main terms it was optimized and built for. It has not been updated at all in over a year I think and still retains those rankings. That is just one of 100’s of wordpress sites I could use as a example to prove this theory wrong.

    What affected your sites drop in the ranking was not that you switched it to wordpress but that you switched it period. The same would happen if you switched a already ranking wordpress site to static html or to Joomla or any other platform. Switching how google see’s the site always can affect your ranking for better or worse but the change you saw had nothing to do with it now being hosted on the wordpress platform or google seeing wordpress sites as blogs and not static sites. That is just not true based on my own personal work and on many others out there who use wordpress daily to build these sites. If anything the structure that wordpress gives your site give it a huge SEO advantage over static sites.


    • Morgan May 5, 2010, 8:16 am

      Thanks for the comment @CC and for sharing your experiences. I would like to sincerely apologize for your first comment not appearing – I have searched for it everywhere and can’t determine where it is.

      Also good to hear from someone with Wordpress Mini-Sites that are not frequently updated that are still retaining rankings. Can you give a few more examples – I’m interested to understand this a bit more – as an SEO Geek I always like to dig in and see what other people are doing ๐Ÿ™‚

      From what everyone is saying here in the comments it does sound like this could be an isolated incident…so I’m definitely going to do some more testing to see and continue to report back!

      Thanks as well to @Marcus and @Beyond Domaining to share their experiences – this is what I love so much about a blog!

  • Marcus May 5, 2010, 7:10 am

    I have to agree with CC.

    I have plenty of websites in Wordpress as well that rank high. I do think it was an isolated incident.

  • Al May 5, 2010, 7:29 am

    @CC – Could you please explain the huge SEO advantage of Wordpress a bit? What components it includes that can’t be achieved via simple html + css? I’m not personally sure yet that plain html ‘wins’ Wordpress in long term ranking perspective, but I’m going to give Morgan’s theory a try for some other reasons as well. One of them is that Wordpress seems to be more a burden for tiny static sites, its advantages (SEO, convenience of adding content etc.) are beneficial just on larger sites or those that are updated regularly. For me it seems more convenient to make all this SEO work manually in notepad if to speak about 5 pages for instance.

  • Luke Webster May 5, 2010, 9:07 am

    @Morgan for sure the idea is not as suggested by some to “Trick” Google. The goal is to represent your site as something other than a Blog. Or at the very least a static website with a blog. Anyone who thinks they have Google figured out is lets just say silly. That being said we do know what Google expects from a Blog is going to be different then what it expects from a Static site.

    I do believe that a lack of activity on a blog can/will result in your blog being less relevant and honestly to me that makes sense. From a business stance I think other developers are catching onto what you are saying or have discovered and have addressed it. It has long been our belief (through internal testing) that Google for sometime is treating blogs almost as news feeds on topics that fall off overtime and as new blogs repost on the same subject matter the old blogs can drop in search ranking (does that make sense?).

    Have you used Google Wave? If so you may notice that now when you Google a topic you get a Wave Iframe type of window with relevant waves scrolling by. Things are changing on how search and results will be handled (Waves, News, Blogs, Tweets, FaceBook, LinkedIn, Static Pages, Flicker, Flash, YouTube – This is why it is important to incorporate all these in your development efforts etc…). Some blogs will retain ranking others will not. I believe that is based on several things (in no particular order) content, seo, build, overall site, backlinks, topic, competition on topic/subject, serp, even CPC a ton more things and what Google determines the “Intent” of your site is…

    It is my guess if your looked at as a spam blog or MFA (Made For Adsense) (that could be the issue with your sites) your going to be dropped for poor quality or intent. It’s not my business model to give away all our research and development time. It would be like Ford trying to explain from the cradle to the grave on how to build a car. First you mine the material… =) At some point you are better off paying or partnering with a professional to eliminate the need to re-invent the wheel or crash and burn.

    I am sure you are aware of http://blogsearch.google.com. I can guarantee you that a static page is not treated the same way your blog post is treated. However a dynamic page can be converted to a static page or presented as a static page. I can also guarantee that pretty much no matter how you dress up your WP install they know its a WP Blog. Thats not a bad thing unless your failing on performing all the required aspects of a Webmaster. Again it’s not about cat and mouse it is about being true to what you are portraying. If you think your going to “Fool” Google you are only fooling yourself. What is it Google says “Don’t be evil” (I think Steve Jobs has a different opinion). Best of luck to everyone on their development journey.

    Wow I forget how easy it is to get sucked into the world of Blogging =) Great article just remember sometimes its not the tool it is how the tool is being used. That being said I thought at first glance of this title “Genius or Fool” so I bit and read. Your nearing 40 comments have gleamed the info you needed and helped out several others so its obvious I now believe the later – Genius… WP is an amazing tool but just like fire it can heat your house or burn it down… Good luck everyone.

    Luke Webster | DevRich

  • CC May 5, 2010, 11:47 am

    @Beyond Domaining I have found the same thing with pages over posts in wordpress. I think when I build a site with all pages and no posts it is looked at just like a static site and that posts are looked at like blog posts and loose value over time.

  • Morgan May 5, 2010, 12:08 pm

    Thanks for the thorough and thoughtful comment @Luke!

  • Morgan May 5, 2010, 12:10 pm

    Still looking for some examples folks – can anyone show give an example of a Wordpress Site on the first page of Google for a term with exact-match searches above 5,000? Looking specifically for WP sites that are not updated and have been static from the beginning.

  • thierry May 6, 2010, 5:07 pm

    hey morgan,
    interesting post, maybe you should reverse it to test like begin with a wordpress site remove all “wp related tags etc..” and after it gets good rankings switch to static html
    keep us updated on further tests ๐Ÿ™‚

  • Luke Webster May 7, 2010, 1:12 am


    I went through my older sites and I don’t have any static blogs from the beginning. They all have had recent activity. I will pick a domain and make it a test study. One quick question did you move the html into posts or pages?


  • Grant May 7, 2010, 10:13 am


    Sending you an email with one of my wordpress mini sites that uses page, never updated and holding its ranking.

    • Morgan May 7, 2010, 8:07 pm

      Thanks @Grant – does it have an exact-match search above 5,000?

  • Al May 7, 2010, 1:37 pm

    Guys, thanks so much for sharing that great piece of knowledge! Really awesome discussion!
    Many of you have mentioned that posts aren’t treated as pages in WP. Could you say please, does it have sense then from your point of view to convert a ‘post’ to a ‘page’ on the established site’s main page? And if yes, then is it better doing this ASAP or better not to touche it until the ranking starts dropping?

  • Patrick Toerner May 8, 2010, 3:34 am

    I had this suspicion! Thank you so much for proving it. Found your site from some weird search on google, I like it!

  • Luke Webster May 22, 2010, 5:40 pm


    Sending you a site that is now several months old 33k exact match search terms .83 cpc #6 in google for the exact SLD search. I will send you another group here shortly once they have aged. I don’t have a ton of exact match SLD’s with over 5k searches. I target weaker easier $ with less search low SERP and high CPC…

    Luke Webster | DevRich.com

    • Morgan May 23, 2010, 3:10 pm

      Thanks for sharing @Luke – keep em’ coming! I’d like to be able to write a post showing 5-10 sites build with Wordpress that are on the first page of Google and making over $100/month.

  • Luke Webster June 14, 2010, 10:54 pm


    I am sending more your way shortly…


  • John July 19, 2010, 1:46 pm

    From an SEO stand point, I dont really think it matters WordPress or static as long as the content is unique, optimized, and lots of off site SEO (backlinks, etc).

    But what does confuse me about WordPress sites is that people will use them for small 10 or less page static sites. The only thing that makes sense is that perhaps people just do that because its easier than building a website. Dreamweaver has a bit of a learning curve for most.

    However using WordPress for this purpose is a bit like using a fararri as a golf cart. WordPress installs a database, and all the content is stored there along with configurations. So every page that is loaded has to hit the database and generate all the content everytime. So this is LOTS of unecessary work for the server.

    WordPress is a great CMS application, but way overhead for simple sites. Im with Morgan on this one!

  • Don Herrington August 7, 2010, 5:59 pm

    I just stumbled on here, see I don’t belong thought there is information here valuable to me.
    I read the thinking is to build small sites, get them on the front page of google, make money. I have a website on the first page of google built the hard way over time. I did not do it to make money but to inform people. So it has made money for me. I feel making pages to make money is not the way to make money. Making sites to provide information people need, where they can interact and find guidance from experts is the way to make money and help people too, a much greater and satisfying goal. But to to that you will need an area of expertise as the owner of this website has. I don’t have 10 areas of expertise, never will and think most never will. Yes, you may have on areas of expertise and many sub area in it. If you have valuable information, are sincerely interesed in helping people, work hard and smart, money will come, from my experience.


  • Niche Blog Pack May 9, 2011, 7:20 am

    I am strongly considering moving my product page to WP. I love the ease of use and flexibility but everything you wrote makes perfect sense.

  • Noo Yawka May 9, 2011, 10:46 am

    I wish the world lived by Don Herrington’s rules. But alas there are too too many blogs that are set up just for the money. Our loss.

  • Shawn December 27, 2012, 12:52 am

    I enjoyed your article although perhaps you should suggest a few great alternatives.

  • Matth Jenks August 9, 2013, 9:47 am

    Don Harrington FTW.

    Google will always find ways to demote the con artists in search results. Domainers might get one step ahead for a few months, but they always get caught.


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