Why Your Developed Domain (Website) Isn’t Getting Any Traffic

It’s a problem that many Domainers encounter when they start to move into the development game, they build a site, start adding fresh content, but after a few months they still aren’t getting any traffic, what gives? The problem is a fundamental misunderstanding about website development, SEO, and content. I’ve written about this topic before but it came up so much with people that I spoke with at TRAFFIC that I thought it would be important to cover it again.

Here’s the deal. Content is king. Yes, it’s still true and it’s not going to change anytime soon. You need great content. However great content, even updated daily, doesn’t mean you’ll get a steady flow of traffic, it just means you have what it takes to play the game. Think of a website with great content as a piece of land with a house on it. The problem is the house doesn’t have any roads leading to it so while over time it may turn-into a 36 bedroom mega-mansion, nobody knows it exists.

The same is true with websites and the roads are backlinks. Great content won’t do you much good if your site is out on page 8 of Google for your targeted search terms. In order for people to find your site you need to be on page one, not page two or three, page one. To get to page one of Google you need a few solid backlinks from reliable sources.

I find the missing link (some pun intended) for most Domainers getting into development is how to find these backlinks. One of the best ways to find good backlinks is to look at the sites that are currently on the first page of Google and seeing what backlinks are helping them out the most. The great thing about link profiles is they are completely public and free to view. Using a tool like SEOMoz’s OpenSiteExplorer you can view the backlink profile of a site and look at the “Page Authority” and “Domain Authority” of the backlinks coming to that site as well as the anchor text being used in the link. Here’s an example with CarInsurance.com:

car_insurance_link_profile

So if you’ve just finished shelling over a few thousand dollars for a nice new site and you’re paying content writers to add fresh content every week, congratulations, you are doing the right thing. However, what you’re doing isn’t going to bring your traffic, you have built the house, it’s getting bigger, but now it’s time to build the roads to it so people can see what you’ve built.

{ 8 comments… add one }

  • Viqi October 17, 2012, 8:27 am

    Morgan, thanks for the reminder. Posts like these really help me keep focused on what’s important.

    Reply
  • John October 17, 2012, 9:15 am

    Nice Post

    Reply
  • TURIST October 17, 2012, 11:15 am

    How domain name can have organic search traffic if it’s not trustable, just firsttime registred (or name after parking) that sit in Google sandbox?
    If you don’t try with start & putting content, you never know the possible results in several months (I found the probation period is 4-6 months), isn’t it?
    Yes. Without good “bridges” the newly born site will not be good ranked but will be enough indexed with good enough content. And it’s the first step for any developed site anyway.

    Why to do double investment (content and links)?
    Content can be reused if domain name couldn’t up in 3-6 months but paid links can’t.

    Reply
  • Jason Thompson October 17, 2012, 3:06 pm

    Great reminder Morgan. This is definitely one of the major reasons why a number of us suffer from a loss of quality traffic. I love OpenSiteExplorer.org but have been forced to find a few alternatives which will give me the information I need without the cost. I’m currently building links for suitcase.me so these sites have come in handy. I’ve found some amazing sites within my niche.

    Also, lets not forget the keyword or keywords you are targeting in your anchor text. That is extremely important as well. I really feel people try to go for the toughest keywords when finding something which could separate them from the pack might actually work better for them.

    Reply
  • FazK October 17, 2012, 8:48 pm

    Hi Jason,
    If you could you share some of the free sites you use as an alternative to OpenSiteExplorer would be very much appreciated, thanks!

    Reply
  • Taylor October 18, 2012, 2:06 pm

    Morgan – best metaphor for link-building I’ve ever heard! Definitely going to use this one when explaining SEO to people.

    Reply
  • Michael October 19, 2012, 12:04 am

    Alexa.com lets you see the sites that are link back to you for free. Links are the best way to get traffic but the hardest part to obtain! I build link directories on my sites an try to find other similar site to exchange links with. It worked pretty good with one site I built and it gets about 2500 unique visits a month.

    I built a site for a local service man in my town and the site gets only a 100 visits a month but the guy gets one or two calls a day. The calls he gets from the site make him a couple thousand a week, just an example of a site with very little traffic that makes a lot of money!

    Reply
  • Anonymous March 28, 2013, 11:54 am

    Even if you get backlinks sometimes your website won’t get any traffic. As much as link building is a must, great site architecture can make or break a website.

    Reply

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