Will c/ become the .COM of Handshake?

c/ Handshake domains

I’ve had a lot of thoughts about Handshake and written about how much I like the community and how I think there are some super interesting things happening in the space. When I first started to dive into the world of Handshake my thinking was – I’ll split my investment between Handshake domains and the HNS token.

As time has gone by and I’ve learned more about the space I’ve grown increasingly excited about what’s happening, but also realized that I think me, and many others, missed the boat when it comes to getting Handshake domains that would actually be valuable to end users if Handshake takes off.

What makes Handshake domains so different from the normal domains I invest in like .COM and .IO is that Handshake domains are intended to be used as TLDs. If you were lucky enough to snag a Handshake domain early on that could lend itself to becoming a TLD, then I think you might have something valuable. One great example here is c/.

I recently bought morgan.c and a few other one-word sub-domains of c/. The thinking here is that in the Handshake world c/ could become the equivalent of .COM in the traditional domain world. That being said, it is still anyone’s guess when it comes to determining how Handshake domains could be used if the concept takes off so I’m not investing too heavily.

That being said, at this point I own more keyword.c/ domain names than regular Handshake domains but I’m not investing heavily in either. I think it’s still very early and so my way of supporting Handshake at this point is to continue to buy HNS and to invest in companies as an angel investor that I think are doing cool things in the space.

With ~2,000 new gTLDs available in the traditional domain name world, I still find myself only visiting sites that have one of ten different TLDs. So if Handshake progresses the same way, ten Handshake domains will be a hit, and the names that would end up having value would be the subdomains on one of those ten.

Right now, it looks like c/ looks like it’s the front-runner but that could change. And full disclosure, as a domain investor I’m still pretty laser-focus on .COM and I don’t see that changing anytime soon, but if c/ becomes the .COM of Handshake, I’ll have a handful of names that might be valuable some day.

What do you think? Will c/ become the .COM of Handshake? I want to hear from you, comment and let your voice be heard!

Disclosure: I am an investor in Handshake domains, HNS token, and startups in the Handshake space.

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 11 comments… add one }

  • Mark Thorpe May 20, 2021, 3:43 pm

    You’re joking right? Of course you’re not.
    Get your head out of the clouds. You’re smarter than that.

    • Morgan May 21, 2021, 8:31 am

      Haha, well said my friend 🙂

      • Xof May 22, 2021, 1:32 am

        You do realise you could have owned a one character hns domain where you could create unlimited keyword domains right?

  • Don May 20, 2021, 3:51 pm

    .C will be a top 5 extension in the HNS world. How it all plays out is the unknown. Many of the other HNS extensions will be for personal use. I think your going to have two internets, private and public in the very near future like in 3 months. HNS is all just an add on the to the web. These names don’t replace or even compete with .com, net or the others. It is a small price to pay for these seeing that the other extensions charge $50 a year or couple thousand dollars a year for renewals. LOL.

    • Steve Webb May 20, 2021, 7:50 pm

      Right now, .c is the runaway winner in the world of Handshake TLDs (at least in terms of SLD registrations). I have a pretty good guess which TLD might eventually take that crown, but it’s hard to imagine a scenario where .c isn’t in the top 5.

      I agree that there will be (at least) “two internets” because that’s already a reality. But it’s not a private/public dichotomy… it’s a centralized/decentralized one.

      Everyone operating in the decentralized world (and that includes people that can resolve Handshake TLDs/SLDs) can also easily access the centralized world, but the opposite is not true.

      In that sense, the people trapped in the centralized world (and beholden to the gatekeepers in that world) are the ones accessing the “private internet” because the decentralized world is much more open and accessible (and much more in line with the original vision of what the Internet was supposed to be).

      I disagree about the competitive properties of distributed names because they absolutely compete with the existing options. The .c names are a step in the right direction (but they still suffer from some of the issues associated with .com names — although there are potential solutions to address those issues). However, truly decentralized names (e.g., https://badass.domains) offer a number of benefits that ICANN domains will never be able to match (e.g., actual ownership, true security without the need for “trusted” third parties, censorship resistance, etc.).

      We still have a long way to go, but there’s no doubt in my mind that decentralization is the future. The only question is how long it’ll take (and if the current batch of projects will be the ones that get us there).

      • Morgan May 21, 2021, 8:32 am

        Thanks for sharing your perspective here Steve!

  • watching May 20, 2021, 7:08 pm

    Yes, .c is the next .com. But its completely new concept. and it can fail also. But as a domain investor, if you don’t invest few hundreds or thousands on it then you’ll regret heavily like in bitcoin case or the old .com’s case. Smart investors MUST take some calculated risk to make money.

  • BullS May 20, 2021, 10:46 pm

    The only handshake I know is the handshake where males handshake to themselves….

  • Ken May 26, 2021, 1:52 pm

    Where can I buy .c handshake domains?

  • Jared Arms June 1, 2021, 7:55 pm

    My .C Domain #NFT Portfolio:

    •airport.c ✈✈✈
    •bahamas.c 🏝
    •bitclout.c 🗣
    •esports.c 🕹
    •land.c 🏞


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