Will Flippa’s sale of Strength.com for $300k actually go through?


Today could mark a new record for Flippa – their #1 domain sale, Strenth.com at $300,001. The challenge is, just like the $65k sale of Dispute.com on Go Daddy last week, the buyer can always pull out leaving a domino effect and potentially jeopardizing the sale period. I’ve seen the same thing happen in live domain auctions, people get excited, place bids they can’t afford and back out…after the sale is apparently done.

Herein lies one of the domain industry’s biggest challenges. There is no real penalty for someone that pulls out of an auction, sure their account will be closed, but usually just at one service and there’s a long list of people who just opened new accounts the next day, with the same service. The end result is that, unlike home sales, or stock sales where the sale is actually final…with domains, you don’t really know right away.

Now I’m not trying to be captain negative over here – I hope this sale goes through. That being said, over the years I think I’ve moved from an optimist to a realist and now I can’t really celebrate anything, whether it’s my sale or someone else’s until the money is in the bank. Is Strength.com worth $300k? Absolutely, for the right buyer it could be a brand-making name…the question is, did that buyer just get the winning bid on Flippa, only time will tell.

What do you think? Will the sale go through or will this be like Dispute.com and go to the next, next, next highest bidder? I want to hear from you, comment and let your voice be heard!

{ 4 comments… add one }

  • Richard Morris aka Bulloney August 17, 2018, 3:39 am

    “Is Strength.com worth $300k?” I own Strength.LLC….I wonder if that’s worth the 24.88 i just paid for it? Strength.LLC can be branded just as easily as Strength.com, especially if your company is a limited liability company and your URL matches the legal name of your company EXACTLY.

    In the way of an education…did you know Amazon is an LLC? Did you know literally MILLION’S of companies in the US are LLC’s?…..now you know.

    Thanks for this forum Morgan!

  • Green Jobs August 17, 2018, 5:05 am

    Great name and I totally think it’s worth it to a fitness company.

  • Matt Holmes August 17, 2018, 3:46 pm

    I agree the deal is not done until cash is in bank account. I’ve had tons of small number sales $100-1000 fall through from godaddy auctions and then they claim that they can’t do anything.

    I’ve also been on the other side of it — to experiment and backed out of a bid I placed and they banned me for 14 days, but when I called in the removed the penalty all together. Very annoying and breaks trust for the domain investor community. They should confirm they can collect funds immediately, especially once the price gets above 100 and 1000 USD, or they should be more transparent in the fact that they can’t always collect funds even if a domain name ‘sells.’

  • sigma August 18, 2018, 10:01 am

    Strength.com is a great domain, but it is also currently being used as a sports nutrition & sports brand offer strength training supplements.
    Maybe the entire brand was bought by a competitor like Bodybuilding.com?


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