Will new gTLDs Crush .NET and .ORG?

I’ve been reading more and more speculation about the impact that new gTLDs will have on existing gTLDs. A comment I read yesterday was that with all the new gTLDs coming-out, .NET and .ORG will become just like any other gTLD rather than your next best option compared to a .COM. There are a lot of very high-quality .NET names dropping in the near-future which has caused some reasonable speculation that major portfolio owners may be finally saying goodbye to some of their .NET domains in favor of keeping their more liquid .COM’s.

Just look at some of the names selling on Namejet right now:


Of course there are also great .COMs dropping as well but it’s hard to ignore the fact that some Domainers out there are dropping some pretty nice .NETs. Could this be an indication of changes in the Domaining market due to the influx of gTLDs coming our way?

I personally think that in the next era of Domaining TLD will not matter as much as brand. Think of all the great .COM domains that have not been developed and are just sitting parked collecting dust. In many cases the owners are holding-out for the “right” price, which I can understand…but as the market changes the “right” price may never come.

A great example of how brand can outweigh TLD is with the recent acquisition and development of Mortgage.org by Domain Holdings. If you haven’t had a chance to read Ron Jackson’s article about Domain Holdings stop everything and read it now! In the article, Domain Holdings talks about acquiring Mortgages.org for their client even though the .COM was taken, by a competitor no less! They did this because they are building a real brand on the domain so TLD really was secondary to the brand.

So now for my answer to the question I’ve posed in this post. Do I think new gTLDs will crush .NET and .ORG? No! However I do think that real brands will crush their competitors that aren’t keeping-up, and yes this means that a .NET or a .ORG could crush a .COM just like a .TRAVEL or .XXX could if they do a better job building the brand, engaging users, and providing useful content.

Now it’s your turn, comment and let your voice be heard!

{ 14 comments… add one }

  • Paul J Kapschock March 30, 2011, 9:42 am

    Rhetorical question……and a little off topic…..is there going to be a .USA extension?

    .Us can’t get any lower…only one way to go…up! This helps.
    3-5-10 years from now…look out.

  • Market Yourself March 30, 2011, 9:58 am

    People dont lose mindshare overnight. The top 3 extensions (.com, .net, .org) will have value for many years to come no matter what extensions happen to come to the right of the dot. That being said, brand and proper marketing trump extension, but it is smarter to start with an extension that already has mindshare, and better indexibility. What i can say is that some of the new extensions could build mindshare fairly quick but will join the top 3 to make a small club of extensions i would invest in.

  • TeenDomainer March 30, 2011, 10:05 am

    In the end it is not all about the domain name like many of us domainers tend to believe myself included. If you build a useful site with good content people will find it and return. But A good domain can make the process easier and build the brand.

  • David J Castello March 30, 2011, 10:06 am

    Most likely. DotOrg and DotNet get little direct navigation and both can be a branding nightmare because, when trying to recall a domain, the public mostly defaults to dotCom. We still see it all the time. The new TLDs will just make it harder for them. On the other hand, dotCom will come out ahead (in my opinion, way ahead) because the public will still try to put dotCom in there with the new TLDs and all the search engine rankings in the world can’t fix that.

  • James March 30, 2011, 11:14 am

    With new TLDs and their commercials, public will be more aware of other TLDs. dotAnything will not be so strange as before.
    More and more people use search engines and less people type-in domains directly. I do not have data to back it up. But I think that is the trend. Still some people will type in for sure.
    dotCom will always be king, but just less dominant as it used to be.
    I think both domainer and enduser price of .net and .org will be affected significantly by the new TLDs. It is happening now. Think about it, no matter what business you do, there will be a corresponding TLD for it. Many people will go for that TLD instead of .net and .org. More competition, lower price, as simple as that. It is likely .net will be affected more, because .org has its uniqueness, which is preferred in some situations, but .net does not.
    Of course, you can always build your own brand with whatever name and TLD, but then you are not domainers any more, IMO.

  • Tom Barrett March 30, 2011, 11:34 am

    I say no. I think all of the current TLD’s will rise in popularity: including BIZ, PRO, TRAVEL, etc.

    Type-in traffic will fade away as people rely more on search engines.

  • David J Castello March 30, 2011, 11:37 am

    You raise some good points that inspired me to clarify something.

    Direct Navigation.
    There is Direct Navigation and there is Direct Navigation. Many domainers who speak about Direct Navigation refer to it when someone types in a name not knowing if the site is developed or not. This is important for parking revenue and, since many domainers park their names, this is the Direct Navigation most important to them. Is this type of Direct Navigation declining? Probably so, but it matters very little in the big picture – unless you earn your living from parking.

    My brother and I develop our names into businesses. And that employs another type of Direct Navigation that is, by far, more important. It is simply the ability for the public to forever remember your domain name on the first pass. The same domain name businesses put on their business cards, billboards and newspaper, TV and radio ads. This is where the domain name really matters and proves its value, yet, most domainers have zero experience with it. In this world, dotCom is not simply King, it is God.

  • D.Ray March 30, 2011, 1:32 pm

    What are your thoughts on .us? I just bought 2 .us domain with really awesome keywords,but Im still not sure about the .us
    Please share your thoughts in great detail…thanks:)

    • Morgan March 30, 2011, 7:25 pm

      @D.Ray – I’ve had great success with .us names myself but you have to take the time to build them out. For general resale .us names are VERY hard to sell, however couple a good .us name with traffic and revenue and you can definitely make a sale.

  • Ed March 30, 2011, 4:38 pm

    The new TLDs can go 2 ways: either it will reinforce the .com brand or it can reinforce the use of search engine which would mean less direct traffic.

    In any case, the winners in this will be SEO professionals.

  • D.Ray March 30, 2011, 7:36 pm

    Thanks for your reply Morgan:)
    The 2 .us domains I have Im looking to develop to make some income with and not resell.

    I just hope once I have done some good seo work ,my google rankings will be on the 1st page for my url keywords.

  • MarsDavis April 1, 2011, 9:04 am

    My 3 cents…
    I prefer dot coms because they are most popular (92 million domain names out of 202 million domain names registered are dot coms). However, I believe there will be opportunity in all TLDs. Basically, you have to focus on a niche and become an expert. I like what David C had to say about developing each domain name into a business (that produces a profit).

    I approach Domaining similar to my approach to real estate sales. In Domaining, find a niche market and focus… whether its .com, .net., .org. or some new gTLD. In real estate, there are people making money in all parts of the world… whether they are focusing on foreclosures, short sales, apartments, single family homes, or commercial.

    Ultimately, it comes down to finding a niche that produces enough income to satisfy your ideal lifestyle. Cheers, Mars

  • rinaldi April 3, 2011, 12:09 am

    Perhaps in the future the extensions will closely relate to the category of sites (e.g. .CAM, .HOME, .BOOK). Thanks for the info about direct navigation.

  • Sean Sullivan April 4, 2011, 2:27 pm


    It’s Mortgage.org not the plural. I agree that .Com is key but when we sought out the best domain for this particular project Mortgage.org was the one we kept coming back to. There were a lot of .Com domains that were great “long tail” terms with great potential but this name represents a huge opportunity for a lot of reasons. There’s a lot more coming with the development of this property. This was a strategic move for a re-brand but also a major SEO play as well.

    We’re just at the starting point of where Mortgage.org is going to be. In about six months Mortgage.org will look very different than it does today. Our client has not started their official re-brand. I truly believe that in two years Mortgage.org will be a property that financial lenders, and lead aggregation companies will be fighting over. Can’t really see my client selling it though.

Cancel reply

Leave a Comment